Head of GTM Strategy & Operations - Ad Tech
AC Lion Digital Executive Search, WorkFromHome, NY, United States
Director, GTM Strategy & Operations - Ad Tech
Location: New York, NY (Hybrid)
*** This role requires deep understanding of media, advertising, publisher, agency, or related ecosystems ***
We’re partnering with a fast-growing, well‑funded AI company that is hiring a Director of GTM Strategy & Operations to help build and scale the commercial infrastructure behind an innovative platform at the intersection of AI, digital media, and online advertising.
This is a high‑impact role for someone who can blend strategic thinking with hands‑on execution, working closely with Sales, Marketing, Product, and Finance to improve how the business packages, prices, positions, and sells its digital media / advertising offerings.
What you’ll do
- Own and refine go‑to‑market packaging, pricing, and positioning across key digital advertising sales channels
- Build proposal templates, pricing guidelines, rate cards, and deal frameworks
- Identify sales process bottlenecks and create systems that improve deal velocity and consistency
- Partner cross‑functionally to support revenue growth, forecasting, and commercialization efforts
- Develop sales enablement materials including playbooks, training, and competitive positioning
- Help create vertical‑specific offerings and go‑to‑market strategies
What they’re looking for
- 7+ years in GTM strategy, revenue operations, sales strategy, or commercial enablement
- Strong experience with pricing, packaging, positioning, and deal structuring
- Deep understanding of media, advertising, publisher, agency, or related ecosystems
- Ability to operate strategically while also executing the work directly
- Experience building processes and infrastructure in a high‑growth environment