Associate Director of Strategic and Digital Marketing

Overview Baylor Athletics is seeking a motivated, elite worker to be our Associate Director of Strategic and Digital Marketing. This individual will oversee marketing efforts for Women’s Basketball, Volleyball, and Softball. This role will assist with community engagement efforts to increase Baylor Athletics partnerships with the greater Waco area, including establishing relationships with youth teams, churches, local school districts, and more. This role will spearhead email marketing for Baylor-hosted concerts and events, a weekly revenue-generating email series known as SicEMail, and the marketing of game day experiences. Ultimately, the goal of this position is to increase attendance, revenue, and community relationships for their assigned sports. This is a digitally-focused role centered around mass fan emails, advertising, surveys, and community activations.
What You Will Do Develop and execute marketing plans for assigned sports: Women’s Basketball, Volleyball, and Softball
Oversee emails, digital advertising, traditional advertising, and community engagement for assigned sports
Engage with the greater Waco area to promote relationships with community partners to increase attendance and support
Collaborate with the athletics ticket office to drive attendance and revenue
Write and send the weekly revenue-generating email series SicEMail
Collaborate with the Bear Foundation on marketing for concerts and events hosted by Baylor University
Oversee the execution of game day experiences during football game days
Conduct surveys to gather fan and student feedback and apply insights on a game-to-game basis
Track attendance and revenue performance and continuously seek to grow the audience
Coordinate with staff executing game day experiences to maximize revenue
Maintain knowledge of and adherence to NCAA, Big 12 Conference, and institutional rules; report any potential infractions to Athletics Compliance
Other duties as assigned by supervisors; perform all duties to support Baylor’s mission
Maintain regular and punctual attendance
What You Can Expect As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and retirement contributions. Baylor has a benefits plan that supports you and your family’s wellbeing and allows you to be part of a vibrant college campus. To learn more go to Baylor Benefits & Advantages.
Qualifications Bachelor’s degree in Sports Management, Marketing, Communications, or a related field
Two years of athletics marketing experience with strong email and advertising experience
Proficiency in Eloqua emails, digital and traditional advertising, Adobe Creative Suite, and Microsoft Office
A Master’s degree is preferred
Additional education or experience will not be considered in lieu of one another
Applicants must be authorized to work in the United States on a full-time basis

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