Senior Analyst, Growth Marketing Campaigns
UPS Supply Chain Solutions, Atlanta, GA, United States
Key Responsibilities
Campaign Strategy: Contribute to digital campaign strategies across email, account-based marketing, paid search, advertising and other channels. Collaborate with execution-focused teams for campaign delivery, measurement, and refinement.
Audience Segmentation: Contribute to the planning and execution of campaigns aligned with GTM archetypes (sales- and non-sales-aligned), leveraging UPS data for effective segmentation and messaging.
Campaign Innovation: Identify, conceive, and test new campaign ideas based on campaign and audience data to drive revenue growth, retention, and reduced customer churn across digital channels.
Program Evolution: Utilize innovative thinking, data and insights to improve digital marketing programs that encourage cross-sell/upsell opportunities while enhancing brand consideration.
Technical and Platform Ownership: Manage technical implementation of a suite of tools and platforms to enhance performance measurement and strategic decision-making.
Measurement Collaboration: Partner with distribution teams to implement advanced campaign performance metrics and reporting tools; report on campaign health on a regular basis, including lead generation and campaign metrics. Own the data pipeline, experimentation roadmap, content governance and ROI storytelling.
Strategic Influence: Impact business processes, campaign priorities, and success metrics while managing multiple projects of moderate to high complexity.
Collaboration: Work closely with Growth Marketing leadership, channel owners, agency partners, and cross-functional business stakeholders.
Ideal Candidate Profile
Strategic and Executional Balance: Combines strategic thinking with hands‑on measurement and analysis.
Data-Driven Decision Making: Understands end-to-end digital marketing to drive data‑driven optimization recommendations and strategies.
Communication Skills: Communicates effectively and persuasively with internal and external stakeholders, presenting complex ideas in a clear and engaging manner.
Additional Skills and Knowledge
Solid understanding of broad UPS business strategies and customer needs (internal candidates).
Experience working directly with UPS data in CDP and other platforms (internal candidates).
Experience with analytics platforms (e.g., Adobe Analytics) and SEO/AEO/GEO research platforms to support program measurement and optimization.
Familiarity with next‑gen content optimization for AEO/GEO.
Strong writing, editing and presentation skills.
Experience managing agency relationships, engaging with leadership at various levels, and strong interpersonal skills.
A comprehensive understanding of content lifecycles and effective campaign structures.
Proven ability to conceptualize creative solutions and engage diverse audiences.
Qualifications Required
Proficient in SQL; Python is a plus.
Experience with AI platforms (modeling, insights, and workflow).
Extensive experience working with complex data sets.
Strong knowledge of digital marketing strategies, technology and platforms.
Bachelor's degree or international equivalent.
Preferred
Master’s degree.
Experience with campaign data, customer segmentation, and advanced marketing strategies.
UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.
UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex
ational origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law.
#J-18808-Ljbffr
Campaign Strategy: Contribute to digital campaign strategies across email, account-based marketing, paid search, advertising and other channels. Collaborate with execution-focused teams for campaign delivery, measurement, and refinement.
Audience Segmentation: Contribute to the planning and execution of campaigns aligned with GTM archetypes (sales- and non-sales-aligned), leveraging UPS data for effective segmentation and messaging.
Campaign Innovation: Identify, conceive, and test new campaign ideas based on campaign and audience data to drive revenue growth, retention, and reduced customer churn across digital channels.
Program Evolution: Utilize innovative thinking, data and insights to improve digital marketing programs that encourage cross-sell/upsell opportunities while enhancing brand consideration.
Technical and Platform Ownership: Manage technical implementation of a suite of tools and platforms to enhance performance measurement and strategic decision-making.
Measurement Collaboration: Partner with distribution teams to implement advanced campaign performance metrics and reporting tools; report on campaign health on a regular basis, including lead generation and campaign metrics. Own the data pipeline, experimentation roadmap, content governance and ROI storytelling.
Strategic Influence: Impact business processes, campaign priorities, and success metrics while managing multiple projects of moderate to high complexity.
Collaboration: Work closely with Growth Marketing leadership, channel owners, agency partners, and cross-functional business stakeholders.
Ideal Candidate Profile
Strategic and Executional Balance: Combines strategic thinking with hands‑on measurement and analysis.
Data-Driven Decision Making: Understands end-to-end digital marketing to drive data‑driven optimization recommendations and strategies.
Communication Skills: Communicates effectively and persuasively with internal and external stakeholders, presenting complex ideas in a clear and engaging manner.
Additional Skills and Knowledge
Solid understanding of broad UPS business strategies and customer needs (internal candidates).
Experience working directly with UPS data in CDP and other platforms (internal candidates).
Experience with analytics platforms (e.g., Adobe Analytics) and SEO/AEO/GEO research platforms to support program measurement and optimization.
Familiarity with next‑gen content optimization for AEO/GEO.
Strong writing, editing and presentation skills.
Experience managing agency relationships, engaging with leadership at various levels, and strong interpersonal skills.
A comprehensive understanding of content lifecycles and effective campaign structures.
Proven ability to conceptualize creative solutions and engage diverse audiences.
Qualifications Required
Proficient in SQL; Python is a plus.
Experience with AI platforms (modeling, insights, and workflow).
Extensive experience working with complex data sets.
Strong knowledge of digital marketing strategies, technology and platforms.
Bachelor's degree or international equivalent.
Preferred
Master’s degree.
Experience with campaign data, customer segmentation, and advanced marketing strategies.
UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.
UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex
ational origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law.
#J-18808-Ljbffr