Franchise Business Consultant
Purpose Brands, LLC, Phoenix, AZ, United States
Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City, The Bar Method, and Basecamp Fitness, is seeking a Franchise Business Consultant (FBC) to join its team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture.
Location Note The Franchise Business Consultant (FBC) is based within their assigned territory and provides support across multiple states and communities. This role requires up to 65% travel within the territory to visit franchise studios. When not traveling, the FBC will work from a remote home office.
Territory Openings (one FBC Per Territory)
Boston
Los Angeles / San Diego / Phoenix
San Francisco / Portland
Purpose/Impact: Duties & Essential Functions
Own business performance across assigned franchisees including revenue, profitability, intro acquisition, and retention
Lead annual and quarterly business planning with franchisees
Conduct P&L and KPI reviews to identify risks and opportunities
Coach franchisees on four-wall economics, labor optimization, utilization, and pricing strategies
Collaborate with Learning & Development teams to develop training programs that address performance gaps, opportunities and operational needs for Franchisees
Act as the liaison between Franchisees and Corporate, ensuring effective flow of communication
Guide studios through enterprise initiatives, pilots, promotions and system-wide rollouts
Review studio compliance, network certification and brand experience requirements
Drive adoption, accountability, and measurable outcomes
Key Performance Indicators (KPIs)
Revenue growth
Intro acquisition & conversion
Member retention / attrition
Studio profitability and margin improvement
Performance Academy adoption and outcomes
Franchisee engagement
Strengths & Background
3+ years Multi‑unit leadership, franchise business consultant role or small business owner experience
1–3 years Orangetheory Fitness studio (or other boutique fitness) experience preferred
Proven leadership experience in fitness environments
Proficiency in Microsoft Office Suite, particularly Word, Excel, PowerPoint, and Outlook
Strong analytical and business acumen
Excellent verbal and written communication skills to interact with various stakeholders
Associate’s degree OR equivalent work experience in a business support role; Bachelor’s degree (preferred). Relevant fields include Business, Operations, Finance, or related discipline
Salary Range:
$75k‑85k
What’s in it for you?
Medical, Dental and Vision Coverage
Hybrid Work Environment
Life and Disability Insurance
Unlimited Time off + Paid Holidays
Fridays off between Memorial Day and Labor Day
401(k) Savings Plan Matching at 4%
10 Coaching and Therapy sessions
Mental Health Benefits
Brand Discounts & Reimbursements
In‑house workout facilities
Professional Development Opportunities
Team Building, Employee Engagement Activities & so much more
Work Schedule Purpose Brands LLC currently observes the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices:
Remote optional: Fridays
On‑site days: Mondays, Tuesdays, Wednesdays and Thursdays
Diversity, Equity, and Inclusion Statement Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.
EEO Statement Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.
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Location Note The Franchise Business Consultant (FBC) is based within their assigned territory and provides support across multiple states and communities. This role requires up to 65% travel within the territory to visit franchise studios. When not traveling, the FBC will work from a remote home office.
Territory Openings (one FBC Per Territory)
Boston
Los Angeles / San Diego / Phoenix
San Francisco / Portland
Purpose/Impact: Duties & Essential Functions
Own business performance across assigned franchisees including revenue, profitability, intro acquisition, and retention
Lead annual and quarterly business planning with franchisees
Conduct P&L and KPI reviews to identify risks and opportunities
Coach franchisees on four-wall economics, labor optimization, utilization, and pricing strategies
Collaborate with Learning & Development teams to develop training programs that address performance gaps, opportunities and operational needs for Franchisees
Act as the liaison between Franchisees and Corporate, ensuring effective flow of communication
Guide studios through enterprise initiatives, pilots, promotions and system-wide rollouts
Review studio compliance, network certification and brand experience requirements
Drive adoption, accountability, and measurable outcomes
Key Performance Indicators (KPIs)
Revenue growth
Intro acquisition & conversion
Member retention / attrition
Studio profitability and margin improvement
Performance Academy adoption and outcomes
Franchisee engagement
Strengths & Background
3+ years Multi‑unit leadership, franchise business consultant role or small business owner experience
1–3 years Orangetheory Fitness studio (or other boutique fitness) experience preferred
Proven leadership experience in fitness environments
Proficiency in Microsoft Office Suite, particularly Word, Excel, PowerPoint, and Outlook
Strong analytical and business acumen
Excellent verbal and written communication skills to interact with various stakeholders
Associate’s degree OR equivalent work experience in a business support role; Bachelor’s degree (preferred). Relevant fields include Business, Operations, Finance, or related discipline
Salary Range:
$75k‑85k
What’s in it for you?
Medical, Dental and Vision Coverage
Hybrid Work Environment
Life and Disability Insurance
Unlimited Time off + Paid Holidays
Fridays off between Memorial Day and Labor Day
401(k) Savings Plan Matching at 4%
10 Coaching and Therapy sessions
Mental Health Benefits
Brand Discounts & Reimbursements
In‑house workout facilities
Professional Development Opportunities
Team Building, Employee Engagement Activities & so much more
Work Schedule Purpose Brands LLC currently observes the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices:
Remote optional: Fridays
On‑site days: Mondays, Tuesdays, Wednesdays and Thursdays
Diversity, Equity, and Inclusion Statement Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.
EEO Statement Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.
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