Donor Communications Manager
Billy Graham Evangelistic Association Career Site, Asheville, NC, United States
Description
Is God calling you to ministry?
For over 75 years, The Billy Graham Evangelistic Association (BGEA) has proclaimed the Gospel through its various ministries. Whether you work at our headquarters in Charlotte, North Carolina, the Billy Graham Library in Charlotte, the Billy Graham Training Center at the Cove (BGTC) in Asheville, North Carolina, Blue Ridge Broadcasting (BRB) in Asheville, North Carolina or a field office abroad, you are part of a team of committed Christians working together to reach people to the ends of the earth with the Gospel.
CHRISTIAN PURPOSE AND EXPECTATIONS:
All employees proclaim the Gospel of Jesus Christ through their employment, and thereby further BGEA’s religious mission.
Department Detail – Blue Ridge Broadcasting (BRB) is a listener-supported ministry that operates The Light FM radio stations, the primary of which is 106.9 FM, WMIT. Founded by Billy and Ruth Graham, and with offices and studios on the property of the Billy Graham Training Center at The Cove in Asheville, BRB reaches portions of seven states through 106.9 FM and eight other FM signals in NC, SC, and TN. World-wide reach is achieved through The Light FM smartphone app, thelightfm.org and various podcasts. BRB connects to BGEA through the Media Ministry division; the home of media production and distribution for the BGEA. This division includes: Video Ministry Services – the team that produces BGEA’s video programming and materials; and Audio Ministry Services – the team that produces BGEA’s podcasts and awareness announcements for radio, maintains the Billy Graham Audio Archives and the 24/7 stream of messages and programming for The Billy Graham Channel on SiriusXM satellite radio.
Job Summary
The Donor Communications Manager creates and manages overall donor communications and strategy, ensuring donors at all giving levels understand the impact of their gift and are encouraged to strengthen their partnership with the ministry. This role manages acquisition, growth, and retention strategies for monthly Hope Hero donors and mid-level donors; leads, writes, and manages creation of all BRB print materials to ensure consistent, on-brand messaging; and coordinates with the Engagement and Outreach team to design and execute donor-specific email and texting campaigns. Position requires excellent writing skills and the ability to create effective communication strategies for diverse donor segments.
Ministry Requirements
Maintains a personal, active relationship with Jesus Christ and is a consistent witness for Jesus Christ
Faithfully upholds BGEA in prayer
Participates in daily BGEA staff devotions including Bible reading, and leading group prayer as schedule permits
Demonstrates behavior aligned with BGEA’s Mission Statement, Statement of Faith, Hallmarks, policies, and expectations
Effectively represents Jesus Christ to those within both personal and professional spheres of influence
Essential Duties and Responsibilities
Create and manage the BRB direct mail plan, schedule and process
Oversee creation of all print materials including annual donor report, brochures and rack cards, and solicitation materials.
Engage regularly with BGEA Director, Communications and BGEA Project Lead assigned to BRB to brief on plans, calendars, and creative needs requiring BGEA approval or assistance.
Annual conceptualization and drafting of a minimum of 4 multi-media fundraising campaigns per year (Spring, Summer, Fall, Christmas) including coordination of direct mailed solicitations, emails, social media and other
Lead and manage data segmentation and communication efforts within campaigns and outside of campaigns to best communicate with the individual donor and maximize ROI
Create and execute specific communications strategy for monthly Hope Heroes and Mid-Level Donors (giving between $500 & $1,999)
Ensure Relationship Associates have timely and relevant listener impact stories that are packaged in a way that are easy to share with donors
Collaborate with the Engagement & Outreach Manager to create and execute a “new listener
ew name” acquisition and communication strategy utilizing public events and digital channels and grow new listeners into donors
Work with the BRB Digital and Social Media Content Specialist to create and maintain a donor ministries micro-site of the website
Coordinate with BGEA Project Lead to ensure print projects are completed with excellence in a timely manner
Work closely with outside vendors used for printing projects and BRB Direct Mail campaigns
Manage the BRB donor ministry data select-request process, working with BGEA IT to ensure all mailing lists are accurate and meet segmentation needs
Maintain list of communication and account codes and ensure codes are effectively utilized for documentation and segmentation of communication lists
Work with the Administration team to create and distribute reports documenting the effectiveness of each campaign and of the overall communications strategy
Marginal Duties and Responsibilities
Other duties as assigned
Job Specifications
Skills and Knowledge
Associate-level degree in business or related field
5 years’ experience in fundraising and/or communications
Ability to implement The Light FM’s philosophy for the radio broadcast regardless of own opinions with a willingness to share personal testimony and to convey Christian viewpoints consistent with the ministry’s Mission Statement and Statement of Faith
Ability to convey complex ideas in simple, direct language
Ability to properly represent The Light FM in public settings in performance and appearance
Exceptional written and interpersonal communication skills
Ability to effectively communicate with people of all backgrounds and interest levels
Ability to use spreadsheet, and database software
Ability to work independently and make decisions as appropriate
Physical/Mental Demands
Ability to make quick decisions and exercise sound judgment with a minimum of supervision
Comfort with making public appearances and interacting with large crowds
Capacity to prioritize work and manage multiple projects in a high-paced environment
Ability to work efficiently and productively under deadlines
Demonstrated flexibility to adapt to changing job parameters, deadlines, or directions
Ability to work independently and as part of a team while demonstrating flexibility when priorities change
Ability to convey a positive and professional attitude to the public and BRB staff
Working Conditions
Ability to tolerate extended periods using computer equipment
Ability to tolerate extended periods of sitting in one work location
Ability to work in close proximity to other staff with limited privacy
Availability to work occasional events on evenings and weekends.
The Title VII Exception for Employment
The Billy Graham Evangelistic Association (BGEA) is a faith-based religious organization committed to spreading the Good News of Jesus Christ through every effective means. Consistent with our charitable purpose to share the Christian faith, a requirement for employment at BGEA is affirmation and adherence to our Christian Statement of Faith. Our Statement of Faith prerequisite for employment is based upon federal law set forth in Title VII of the Civil Rights Act of 1964, 42 U.S.C. Section 2000e‑1.
Benefits Summary
Medical, prescription, dental and vision insurance
Flexible Spending Account (FSA)
Long term and short term disability insurance
Term Life insurance
401(k) retirement savings plan
10 paid holidays, including 1 floating holiday
Minimum 12 days of vacation
10 sick days
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Is God calling you to ministry?
For over 75 years, The Billy Graham Evangelistic Association (BGEA) has proclaimed the Gospel through its various ministries. Whether you work at our headquarters in Charlotte, North Carolina, the Billy Graham Library in Charlotte, the Billy Graham Training Center at the Cove (BGTC) in Asheville, North Carolina, Blue Ridge Broadcasting (BRB) in Asheville, North Carolina or a field office abroad, you are part of a team of committed Christians working together to reach people to the ends of the earth with the Gospel.
CHRISTIAN PURPOSE AND EXPECTATIONS:
All employees proclaim the Gospel of Jesus Christ through their employment, and thereby further BGEA’s religious mission.
Department Detail – Blue Ridge Broadcasting (BRB) is a listener-supported ministry that operates The Light FM radio stations, the primary of which is 106.9 FM, WMIT. Founded by Billy and Ruth Graham, and with offices and studios on the property of the Billy Graham Training Center at The Cove in Asheville, BRB reaches portions of seven states through 106.9 FM and eight other FM signals in NC, SC, and TN. World-wide reach is achieved through The Light FM smartphone app, thelightfm.org and various podcasts. BRB connects to BGEA through the Media Ministry division; the home of media production and distribution for the BGEA. This division includes: Video Ministry Services – the team that produces BGEA’s video programming and materials; and Audio Ministry Services – the team that produces BGEA’s podcasts and awareness announcements for radio, maintains the Billy Graham Audio Archives and the 24/7 stream of messages and programming for The Billy Graham Channel on SiriusXM satellite radio.
Job Summary
The Donor Communications Manager creates and manages overall donor communications and strategy, ensuring donors at all giving levels understand the impact of their gift and are encouraged to strengthen their partnership with the ministry. This role manages acquisition, growth, and retention strategies for monthly Hope Hero donors and mid-level donors; leads, writes, and manages creation of all BRB print materials to ensure consistent, on-brand messaging; and coordinates with the Engagement and Outreach team to design and execute donor-specific email and texting campaigns. Position requires excellent writing skills and the ability to create effective communication strategies for diverse donor segments.
Ministry Requirements
Maintains a personal, active relationship with Jesus Christ and is a consistent witness for Jesus Christ
Faithfully upholds BGEA in prayer
Participates in daily BGEA staff devotions including Bible reading, and leading group prayer as schedule permits
Demonstrates behavior aligned with BGEA’s Mission Statement, Statement of Faith, Hallmarks, policies, and expectations
Effectively represents Jesus Christ to those within both personal and professional spheres of influence
Essential Duties and Responsibilities
Create and manage the BRB direct mail plan, schedule and process
Oversee creation of all print materials including annual donor report, brochures and rack cards, and solicitation materials.
Engage regularly with BGEA Director, Communications and BGEA Project Lead assigned to BRB to brief on plans, calendars, and creative needs requiring BGEA approval or assistance.
Annual conceptualization and drafting of a minimum of 4 multi-media fundraising campaigns per year (Spring, Summer, Fall, Christmas) including coordination of direct mailed solicitations, emails, social media and other
Lead and manage data segmentation and communication efforts within campaigns and outside of campaigns to best communicate with the individual donor and maximize ROI
Create and execute specific communications strategy for monthly Hope Heroes and Mid-Level Donors (giving between $500 & $1,999)
Ensure Relationship Associates have timely and relevant listener impact stories that are packaged in a way that are easy to share with donors
Collaborate with the Engagement & Outreach Manager to create and execute a “new listener
ew name” acquisition and communication strategy utilizing public events and digital channels and grow new listeners into donors
Work with the BRB Digital and Social Media Content Specialist to create and maintain a donor ministries micro-site of the website
Coordinate with BGEA Project Lead to ensure print projects are completed with excellence in a timely manner
Work closely with outside vendors used for printing projects and BRB Direct Mail campaigns
Manage the BRB donor ministry data select-request process, working with BGEA IT to ensure all mailing lists are accurate and meet segmentation needs
Maintain list of communication and account codes and ensure codes are effectively utilized for documentation and segmentation of communication lists
Work with the Administration team to create and distribute reports documenting the effectiveness of each campaign and of the overall communications strategy
Marginal Duties and Responsibilities
Other duties as assigned
Job Specifications
Skills and Knowledge
Associate-level degree in business or related field
5 years’ experience in fundraising and/or communications
Ability to implement The Light FM’s philosophy for the radio broadcast regardless of own opinions with a willingness to share personal testimony and to convey Christian viewpoints consistent with the ministry’s Mission Statement and Statement of Faith
Ability to convey complex ideas in simple, direct language
Ability to properly represent The Light FM in public settings in performance and appearance
Exceptional written and interpersonal communication skills
Ability to effectively communicate with people of all backgrounds and interest levels
Ability to use spreadsheet, and database software
Ability to work independently and make decisions as appropriate
Physical/Mental Demands
Ability to make quick decisions and exercise sound judgment with a minimum of supervision
Comfort with making public appearances and interacting with large crowds
Capacity to prioritize work and manage multiple projects in a high-paced environment
Ability to work efficiently and productively under deadlines
Demonstrated flexibility to adapt to changing job parameters, deadlines, or directions
Ability to work independently and as part of a team while demonstrating flexibility when priorities change
Ability to convey a positive and professional attitude to the public and BRB staff
Working Conditions
Ability to tolerate extended periods using computer equipment
Ability to tolerate extended periods of sitting in one work location
Ability to work in close proximity to other staff with limited privacy
Availability to work occasional events on evenings and weekends.
The Title VII Exception for Employment
The Billy Graham Evangelistic Association (BGEA) is a faith-based religious organization committed to spreading the Good News of Jesus Christ through every effective means. Consistent with our charitable purpose to share the Christian faith, a requirement for employment at BGEA is affirmation and adherence to our Christian Statement of Faith. Our Statement of Faith prerequisite for employment is based upon federal law set forth in Title VII of the Civil Rights Act of 1964, 42 U.S.C. Section 2000e‑1.
Benefits Summary
Medical, prescription, dental and vision insurance
Flexible Spending Account (FSA)
Long term and short term disability insurance
Term Life insurance
401(k) retirement savings plan
10 paid holidays, including 1 floating holiday
Minimum 12 days of vacation
10 sick days
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