Senior Marketing Operations Specialist
Amplitude, San Francisco, CA, United States
Amplitude is the leading AI analytics platform, helping over 4,700 customers—including Atlassian, Burger King, NBCUniversal, and Square—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories in G2’s Winter 2026 Report, Amplitude is the best‑in‑class solution for product, data, and marketing teams.
We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do.
Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.
About The Role & Team Amplitude’s Marketing organization is evolving how we go to market to better reflect today’s complex, multi‑channel buyer journey. This role sits within the Growth Marketing function, supporting enterprise pipeline generation, field marketing, ABM, and lifecycle programs.
As part of this team, you’ll help build and scale the operational backbone that powers our go‑to‑market execution. You’ll partner closely with marketers and cross‑functional teams to bring campaigns to life while continuously improving how we execute.
Sr. Marketing Operations Specialist – you’ll play a hands‑on role in executing programs, optimizing workflows, and helping us move toward a more AI‑enabled, automated marketing engine.
Responsibilities Own end‑to‑end campaign execution across email, nurture, events, webinars, and customer communications—ensuring quality, accuracy, and scalability.
Partner with Growth, Field, and ABM teams to design segmentation, workflows, and campaign structures that drive performance and meet SLAs.
Manage and execute across core marketing systems (Marketo, Salesforce, CMS, webinar and video platforms), ensuring alignment and clean data flow.
Identify and improve manual processes, building more efficient and scalable workflows that reduce friction and increase speed.
Apply AI and automation to campaign execution, developing repeatable systems that improve output quality and reduce manual effort.
What we’re looking for You’re naturally curious and energized by improving how things work—we’re big on “there has to be a better way” thinking.
You’re excited about AI and automation, even if you’re still early—you’re actively experimenting and figuring it out as you go.
You care about the details and take pride in clean execution, strong QA, and getting things right the first time.
You enjoy working cross‑functionally and can translate marketing needs into operational solutions.
You’re comfortable juggling multiple programs at once without letting things slip through the cracks.
Minimum qualifications 3–5 years of experience in B2B SaaS marketing operations with hands‑on campaign execution experience.
Strong working knowledge of Marketo, including programs, Smart Lists, workflows, QA, and reporting.
Experience supporting demand gen programs like email campaigns, nurtures, webinars, and events.
Familiarity with Salesforce (leads, contacts, campaigns, and basic reporting/attribution).
Basic proficiency in HTML/CSS and experience working in a CMS (Sanity or similar).
Benefits Excellent Medical, Dental, and Vision insurance—100% employer‑paid premiums for selected plans.
Flexible time off, paid holidays, and more.
Generous stipends (wellness, commuter transit/parking, learning & development, home office equipment).
Parental benefits—12–20 weeks paid parental leave, fertility benefits, adoption support, backup child care support.
Mental health and wellness benefits—access to Modern Health coaching & therapy sessions, and high‑quality physician office experience via One Medical membership (select U.S. locations).
The role is eligible for equity, benefits, and other forms of compensation.
Annual salary ranges (based on location):
New York City: $121,000 – $181,000 total target cash (including bonus or commission).
San Francisco Bay Area: $121,000 – $181,000 total target cash (including bonus or commission).
Amplitude provides equal employment opportunity (EEO). All applicants are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.
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We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do.
Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.
About The Role & Team Amplitude’s Marketing organization is evolving how we go to market to better reflect today’s complex, multi‑channel buyer journey. This role sits within the Growth Marketing function, supporting enterprise pipeline generation, field marketing, ABM, and lifecycle programs.
As part of this team, you’ll help build and scale the operational backbone that powers our go‑to‑market execution. You’ll partner closely with marketers and cross‑functional teams to bring campaigns to life while continuously improving how we execute.
Sr. Marketing Operations Specialist – you’ll play a hands‑on role in executing programs, optimizing workflows, and helping us move toward a more AI‑enabled, automated marketing engine.
Responsibilities Own end‑to‑end campaign execution across email, nurture, events, webinars, and customer communications—ensuring quality, accuracy, and scalability.
Partner with Growth, Field, and ABM teams to design segmentation, workflows, and campaign structures that drive performance and meet SLAs.
Manage and execute across core marketing systems (Marketo, Salesforce, CMS, webinar and video platforms), ensuring alignment and clean data flow.
Identify and improve manual processes, building more efficient and scalable workflows that reduce friction and increase speed.
Apply AI and automation to campaign execution, developing repeatable systems that improve output quality and reduce manual effort.
What we’re looking for You’re naturally curious and energized by improving how things work—we’re big on “there has to be a better way” thinking.
You’re excited about AI and automation, even if you’re still early—you’re actively experimenting and figuring it out as you go.
You care about the details and take pride in clean execution, strong QA, and getting things right the first time.
You enjoy working cross‑functionally and can translate marketing needs into operational solutions.
You’re comfortable juggling multiple programs at once without letting things slip through the cracks.
Minimum qualifications 3–5 years of experience in B2B SaaS marketing operations with hands‑on campaign execution experience.
Strong working knowledge of Marketo, including programs, Smart Lists, workflows, QA, and reporting.
Experience supporting demand gen programs like email campaigns, nurtures, webinars, and events.
Familiarity with Salesforce (leads, contacts, campaigns, and basic reporting/attribution).
Basic proficiency in HTML/CSS and experience working in a CMS (Sanity or similar).
Benefits Excellent Medical, Dental, and Vision insurance—100% employer‑paid premiums for selected plans.
Flexible time off, paid holidays, and more.
Generous stipends (wellness, commuter transit/parking, learning & development, home office equipment).
Parental benefits—12–20 weeks paid parental leave, fertility benefits, adoption support, backup child care support.
Mental health and wellness benefits—access to Modern Health coaching & therapy sessions, and high‑quality physician office experience via One Medical membership (select U.S. locations).
The role is eligible for equity, benefits, and other forms of compensation.
Annual salary ranges (based on location):
New York City: $121,000 – $181,000 total target cash (including bonus or commission).
San Francisco Bay Area: $121,000 – $181,000 total target cash (including bonus or commission).
Amplitude provides equal employment opportunity (EEO). All applicants are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.
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