Principal Product Marketing Manager, Agents
Amplitude, San Francisco, CA, United States
Amplitude is the leading AI analytics platform, helping over 4,700 customers—including Atlassian, Burger King, NBCUniversal, and Square—build better products and digital experiences.
As an organization, we deliver for our customers by living our values. We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do.
About The Role & Team
Amplitude is building analytics for the agent era. Our Agents can investigate, create signals and surface patterns nobody thought to look for. As our Principal Product Marketing Manager for Agents, you’ll define how we tell that story to the market—from our agent capabilities themselves to the observability layer that helps teams understand if their agents are actually driving results.
Key Responsibilities
Define and own Amplitude’s point of view on agent analytics —what “good” looks like, how teams should evaluate agents, and why behavioral data is critical to improving real‑world outcomes (not just model benchmarks)
Turn deeply technical concepts into market-shaping narratives —connecting agent architecture (LLM evals, context engineering, tracing, orchestration) to business impact
Lead 0→1 launches for agent capabilities —building positioning, demos, and technical deep‑dives that reflect how teams actually build today using tools like Cursor, Claude Code, LangChain, and internal eval frameworks
Create proof that moves skeptical, technical buyers —work with customers to establish best practices and learnings that drive adoption. Turn customer feedback from AI builders, startups, and enterprise teams into stronger signals for the product roadmap. Build the case studies and best practices that drive adoption.
Build and iterate GTM motion for the builder audience —reaching AI‑native builders where they are (developer communities, Discord, X, hackathons), testing hands‑on experiences over static content, and refining based on what actually drives adoption
Act as the connective tissue between Product, Engineering, and GTM —bringing back insights from teams building with tools like OpenAI, Anthropic, and custom agent stacks to influence roadmap and positioning
Qualifications
Experience working with AI‑native products, developer tools, and a point of view on where this space is going
Strong technical curiosity (and ideally fluency) in areas like LLM evals, agent architecture, and context management
A knack for multi‑audience storytelling—you know when to speak like an engineer, a PM, or an executive (and when not to mix the three)
A bias toward building over talking—you’d rather ship a demo, test it with real users, and iterate than debate messaging in a document
Comfort operating in ambiguity—you don’t wait for a playbook, you start writing it
6–7+ years of product marketing experience in developer tools, AI/ML, or highly technical products
Experience leading product launches and driving cross‑functional alignment across Product, Engineering, Sales, and Customer Success
Demonstrated ability to translate technical concepts into clear positioning and messaging that resonates with target audiences
Experience working with or marketing to technical buyers such as developers, data teams, or AI product teams
Strong communication skills and the ability to adapt messaging based on audience, context, and market maturity
Our Values
Humility : We operate from a place of empathy and openness, seeking to understand many points of view.
Ownership : We take the initiative to solve problems that drive our shared company success.
Growth Mindset : We’re tenacious in the face of challenges and seek feedback in order to grow ourselves and others.
Customer Centricity : We put the customer at the center of everything we do and are deeply committed to their success.
Benefits
Excellent Medical, Dental and Vision insurance coverages, with 100% employer‑paid premiums for employee Medical, Dental, Vision on select plans
Flexible time off, paid holidays, and more
Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more
Excellent Parental benefits including: 12‑20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back‑up Child Care support
Mental health and wellness benefits including no‑cost employee access to Modern Health coaching & therapy sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.
Based on legislation in California, the following details are for individuals who will work for Amplitude in San Francisco Bay Area of California. Salary range: $276,000 - $415,000 total target cash (inclusive of bonus or commission).
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As an organization, we deliver for our customers by living our values. We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do.
About The Role & Team
Amplitude is building analytics for the agent era. Our Agents can investigate, create signals and surface patterns nobody thought to look for. As our Principal Product Marketing Manager for Agents, you’ll define how we tell that story to the market—from our agent capabilities themselves to the observability layer that helps teams understand if their agents are actually driving results.
Key Responsibilities
Define and own Amplitude’s point of view on agent analytics —what “good” looks like, how teams should evaluate agents, and why behavioral data is critical to improving real‑world outcomes (not just model benchmarks)
Turn deeply technical concepts into market-shaping narratives —connecting agent architecture (LLM evals, context engineering, tracing, orchestration) to business impact
Lead 0→1 launches for agent capabilities —building positioning, demos, and technical deep‑dives that reflect how teams actually build today using tools like Cursor, Claude Code, LangChain, and internal eval frameworks
Create proof that moves skeptical, technical buyers —work with customers to establish best practices and learnings that drive adoption. Turn customer feedback from AI builders, startups, and enterprise teams into stronger signals for the product roadmap. Build the case studies and best practices that drive adoption.
Build and iterate GTM motion for the builder audience —reaching AI‑native builders where they are (developer communities, Discord, X, hackathons), testing hands‑on experiences over static content, and refining based on what actually drives adoption
Act as the connective tissue between Product, Engineering, and GTM —bringing back insights from teams building with tools like OpenAI, Anthropic, and custom agent stacks to influence roadmap and positioning
Qualifications
Experience working with AI‑native products, developer tools, and a point of view on where this space is going
Strong technical curiosity (and ideally fluency) in areas like LLM evals, agent architecture, and context management
A knack for multi‑audience storytelling—you know when to speak like an engineer, a PM, or an executive (and when not to mix the three)
A bias toward building over talking—you’d rather ship a demo, test it with real users, and iterate than debate messaging in a document
Comfort operating in ambiguity—you don’t wait for a playbook, you start writing it
6–7+ years of product marketing experience in developer tools, AI/ML, or highly technical products
Experience leading product launches and driving cross‑functional alignment across Product, Engineering, Sales, and Customer Success
Demonstrated ability to translate technical concepts into clear positioning and messaging that resonates with target audiences
Experience working with or marketing to technical buyers such as developers, data teams, or AI product teams
Strong communication skills and the ability to adapt messaging based on audience, context, and market maturity
Our Values
Humility : We operate from a place of empathy and openness, seeking to understand many points of view.
Ownership : We take the initiative to solve problems that drive our shared company success.
Growth Mindset : We’re tenacious in the face of challenges and seek feedback in order to grow ourselves and others.
Customer Centricity : We put the customer at the center of everything we do and are deeply committed to their success.
Benefits
Excellent Medical, Dental and Vision insurance coverages, with 100% employer‑paid premiums for employee Medical, Dental, Vision on select plans
Flexible time off, paid holidays, and more
Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more
Excellent Parental benefits including: 12‑20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back‑up Child Care support
Mental health and wellness benefits including no‑cost employee access to Modern Health coaching & therapy sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.
Based on legislation in California, the following details are for individuals who will work for Amplitude in San Francisco Bay Area of California. Salary range: $276,000 - $415,000 total target cash (inclusive of bonus or commission).
#J-18808-Ljbffr