Fractional Marketing Director
Gofractional, Austin, TX, United States
We are seeking a fully remote, high-energy, strategic, and hands-on Marketing Director with a deep background in the startup ecosystem.
This is a dual-purpose role: you will lead the brand strategy for the Incubator itself, while also serving as a fractional marketing advisor for our portfolio of early-stage startups. Honed time management skills and the ability to wear multiple hats is essential.
Responsibilities
Key Responsibilities
1. Incubator Brand & Growth
Strategic Positioning: Define and execute OTI’s brand strategy to attract high-potential open-source entrepreneurs and investors.
Content & Thought Leadership: Oversee the production of high-quality content (blogs, whitepapers, webinars) that highlights OTI’s expertise in OSS commercialization and AI/ML technologies
Community Engagement: Strengthen OTI’s relationship with the global open-source community through strategic partnerships and digital engagement.
2. Portfolio Support (Venture Services)
Founder Mentorship: Act as a "Marketing-as-a-Service" lead for incubated companies, helping them build their first marketing stacks and Go-To-Market (GTM) strategies.
Launch Strategy: Guide startups through product launches
Growth Hacking: Assist portfolio companies in experiment-driven lead generation and community-building tactics.
Requirements
Startup Veteran: 7+ years of marketing experience, with at least 3 years in a leadership role at a high-growth startup or venture studio.
OSS Knowledge: Familiarity with the open-source ecosystem
Technical Literacy: Comfort speaking to technical audiences; knowledge of Python data science (NumPy, SciPy, PyTorch) or AI/ML infrastructure is a plus.
Multidisciplinary Skillset: You are a "T-shaped" marketer—deep in strategy but capable of executing on copy, basic design, SEO, and paid social when needed.
Founder Empathy: Experience working directly with technical founders and the ability to coach them through the complexities of early-stage growth.
Data-Driven: Proficiency with CRM tools (HubSpot/Salesforce) and analytics platforms to measure and optimize marketing ROI.
Compensation & Benefits
Salary: $70,000–$80,000 annually, depending on experience and qualifications.
Healthcare Coverage: 100% employer-paid healthcare for employees and their families, including medical, dental, and vision plans.
Retirement Plan: Access to a 401(k) program.
Work Environment: Fully remote role with flexibility to manage your schedule in a results-driven environment.
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This is a dual-purpose role: you will lead the brand strategy for the Incubator itself, while also serving as a fractional marketing advisor for our portfolio of early-stage startups. Honed time management skills and the ability to wear multiple hats is essential.
Responsibilities
Key Responsibilities
1. Incubator Brand & Growth
Strategic Positioning: Define and execute OTI’s brand strategy to attract high-potential open-source entrepreneurs and investors.
Content & Thought Leadership: Oversee the production of high-quality content (blogs, whitepapers, webinars) that highlights OTI’s expertise in OSS commercialization and AI/ML technologies
Community Engagement: Strengthen OTI’s relationship with the global open-source community through strategic partnerships and digital engagement.
2. Portfolio Support (Venture Services)
Founder Mentorship: Act as a "Marketing-as-a-Service" lead for incubated companies, helping them build their first marketing stacks and Go-To-Market (GTM) strategies.
Launch Strategy: Guide startups through product launches
Growth Hacking: Assist portfolio companies in experiment-driven lead generation and community-building tactics.
Requirements
Startup Veteran: 7+ years of marketing experience, with at least 3 years in a leadership role at a high-growth startup or venture studio.
OSS Knowledge: Familiarity with the open-source ecosystem
Technical Literacy: Comfort speaking to technical audiences; knowledge of Python data science (NumPy, SciPy, PyTorch) or AI/ML infrastructure is a plus.
Multidisciplinary Skillset: You are a "T-shaped" marketer—deep in strategy but capable of executing on copy, basic design, SEO, and paid social when needed.
Founder Empathy: Experience working directly with technical founders and the ability to coach them through the complexities of early-stage growth.
Data-Driven: Proficiency with CRM tools (HubSpot/Salesforce) and analytics platforms to measure and optimize marketing ROI.
Compensation & Benefits
Salary: $70,000–$80,000 annually, depending on experience and qualifications.
Healthcare Coverage: 100% employer-paid healthcare for employees and their families, including medical, dental, and vision plans.
Retirement Plan: Access to a 401(k) program.
Work Environment: Fully remote role with flexibility to manage your schedule in a results-driven environment.
#J-18808-Ljbffr