Digital Marketing Specialist
Nord-Lock Group, Clinton, MD, United States
Overview The original wedge-locking company that started in a red barn in Mattmar, northern Sweden, back 40 or so years ago has grown into the global industry leader in bolting and engineering solutions, at a rate such that we need more colleagues for our mission to make the world a safer place.
Most don’t devote a thought to bolts loosening – but we do. Every minute. Every hour. All day. All year. Our promise to build connections that last goes beyond manufacturing the best bolting technologies to expert support and pioneering digital solutions.
Are you excited to help shape the future of industrial innovation? As a Digital Marketing Specialist, you’ll lead digital marketing and e-commerce initiatives to drive online sales growth, enhance customer engagement, and optimize the company’s digital presence. You will oversee campaign performance, reporting, and continuous improvement through data-driven insights, all while contributing to the success of renowned technologies like Superbolt and Boltight.
This role will be based at our Clinton, PA facility near the PIT Airport. Relocation is not being offered for this position.
Responsibilities Oversee digital marketing campaigns including paid ads, paid social media campaigns, SEO/SEM, and email marketing
Analyze digital marketing performance and report on key metrics, trends, and ROI
Develop dashboards and data visualizations to track campaign effectiveness and support decision-making
Develop strategies to increase online customer engagement and conversion rates
Coordinate with IT and external vendors for digital tools and platform maintenance
Implement digital content strategies aligned with broader marketing goals
Optimize digital marketing strategies for e-commerce platforms as they are implemented
Create new webpages in our CMS platform, update web blocks as needed, and coordinate with regional marketing on translated versions
Own scheduling posts for organic social media across platforms and deliver reports on engagement and share of voice
This list is not all inclusive and may include other duties as assigned and necessary for the operation and management of the business.
Requirements & Qualifications Bachelor’s Degree in Marketing, Digital Media, Communications, Business, or a related field and minimum 3 years hands-on experience in digital marketing, preferably in a B2B setting.
Alternatively, 8 years hands-on experience in digital marketing, preferably in a B2B setting.
Proven track record managing paid media campaigns, SEO/SEM, email marketing, and social media advertising.
Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other paid media platforms.
Ability to build and interpret dashboards using tools like Google Data Studio, Power BI, or similar.
Familiarity with HTML/CSS and CMS platforms is a plus.
Ability to develop and execute data-driven strategies to improve engagement and conversion.
Strong understanding of customer journey mapping and digital funnel optimization.
Experience aligning content strategy with broader brand and marketing goals.
Comfortable working cross-functionally with IT, external vendors, and internal stakeholders.
Strong project management skills and familiarity with tools, such as Asana.
EEO Nord-Lock Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
How to apply and About Nord-Lock Group and promotional content have been omitted to keep this description focused on the role, responsibilities, and qualifications.
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Most don’t devote a thought to bolts loosening – but we do. Every minute. Every hour. All day. All year. Our promise to build connections that last goes beyond manufacturing the best bolting technologies to expert support and pioneering digital solutions.
Are you excited to help shape the future of industrial innovation? As a Digital Marketing Specialist, you’ll lead digital marketing and e-commerce initiatives to drive online sales growth, enhance customer engagement, and optimize the company’s digital presence. You will oversee campaign performance, reporting, and continuous improvement through data-driven insights, all while contributing to the success of renowned technologies like Superbolt and Boltight.
This role will be based at our Clinton, PA facility near the PIT Airport. Relocation is not being offered for this position.
Responsibilities Oversee digital marketing campaigns including paid ads, paid social media campaigns, SEO/SEM, and email marketing
Analyze digital marketing performance and report on key metrics, trends, and ROI
Develop dashboards and data visualizations to track campaign effectiveness and support decision-making
Develop strategies to increase online customer engagement and conversion rates
Coordinate with IT and external vendors for digital tools and platform maintenance
Implement digital content strategies aligned with broader marketing goals
Optimize digital marketing strategies for e-commerce platforms as they are implemented
Create new webpages in our CMS platform, update web blocks as needed, and coordinate with regional marketing on translated versions
Own scheduling posts for organic social media across platforms and deliver reports on engagement and share of voice
This list is not all inclusive and may include other duties as assigned and necessary for the operation and management of the business.
Requirements & Qualifications Bachelor’s Degree in Marketing, Digital Media, Communications, Business, or a related field and minimum 3 years hands-on experience in digital marketing, preferably in a B2B setting.
Alternatively, 8 years hands-on experience in digital marketing, preferably in a B2B setting.
Proven track record managing paid media campaigns, SEO/SEM, email marketing, and social media advertising.
Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other paid media platforms.
Ability to build and interpret dashboards using tools like Google Data Studio, Power BI, or similar.
Familiarity with HTML/CSS and CMS platforms is a plus.
Ability to develop and execute data-driven strategies to improve engagement and conversion.
Strong understanding of customer journey mapping and digital funnel optimization.
Experience aligning content strategy with broader brand and marketing goals.
Comfortable working cross-functionally with IT, external vendors, and internal stakeholders.
Strong project management skills and familiarity with tools, such as Asana.
EEO Nord-Lock Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
How to apply and About Nord-Lock Group and promotional content have been omitted to keep this description focused on the role, responsibilities, and qualifications.
#J-18808-Ljbffr