Marketing Director
Xponential Fitness, Houston, TX, United States
MARKETING DIRECTOR – CLUB PILATE S OF NORTH HOUSTON / TMCP FITNESS INTERNATIONAL
Location: Houston, Texas (Full‑Time, In‑Office)
THE OPPORTUNITY
Club Pilates of North Houston (CPNH) is one of the top‑performing Club Pilates operators in the United States, with multiple studios consistently ranking among the highest in Texas and nationally. CPNH has been recognized as a 2025 Inc. 5000 award winner and a 2026 Inc. 5000 Top 100 Southwest Region honoree, reflecting its rapid growth, operational excellence, and market leadership.
TMCP Fitness International is the Master Franchisee for Club Pilates across six European countries (France, Ireland, Switzerland, Belgium, Luxembourg, and Monaco), responsible for scaling the brand internationally through franchise development, operational excellence, and brand leadership.
Together, CPNH and TMCP represent a unique platform that combines:
Best‑in‑class domestic studio operations
International franchise expansion
A mission‑driven focus on changing lives through fitness
We are seeking a Marketing Director to lead brand growth, communications, and performance marketing across this integrated platform. This is a high‑visibility leadership role with direct impact on:
Studio performance in Houston
Training and education platform growth
International brand alignment and expansion
Development of premium lifestyle experiences such as ViveLe Pilates
WHY THIS ROLE IS SPECIAL
Proven platform, not a turnaround. You are stepping into a business already performing at the top of the system, with the opportunity to elevate rather than fix.
Domestic scale + international expansion. Few roles offer the ability to impact both a high‑performing U.S. portfolio and an actively scaling European franchise platform.
Build something beyond studios. From the Houston Training Center to ViveLe Pilates, this role shapes not just marketing but experiences, education, and brand evolution.
Direct access to leadership and strategy. You will work closely with ownership and executive leadership, influencing decisions at both operational and strategic levels.
Create a world‑class brand standard. Opportunity to help define and scale a premium, consistent experience across multiple markets and cultures.
Mission‑driven growth. The focus is not just performance—it’s about changing lives, building teams, and creating opportunities for others to succeed.
ROLE OVERVIEW
Our Marketing Director will own and lead all aspects of marketing strategy, execution, and communications across a multi‑unit, multi‑market fitness platform. This individual must be equally strong in:
Performance marketing and lead generation
Brand storytelling and communications
Operational execution across multiple locations
Strategic alignment across domestic and international teams
International responsibilities are primarily liaison‑based, ensuring alignment with European marketing teams and supporting consistency in brand standards and go‑to‑market execution.
KEY AREAS OF RESPONSIBILITY
Multi‑Unit Growth & Performance Marketing
Drive membership growth, lead generation, and class utilization across all studios
Oversee paid media (Meta, Google), CRM systems, and digital funnelsOptimize conversion across the full member journey—from lead to long‑term retention
Establish clear KPI dashboards and performance accountability
Communications & Brand Leadership
Own internal and external communications across CPNH and TMCP
Develop consistent, elevated messaging across studios, franchise partners, and international markets
Support executive‑level communication, storytelling, and brand positioning
Ensure all touch points reflect a premium, world‑class brand standard
Training Center Marketing (Houston)
Lead marketing strategy for the Houston Training Center
Drive instructor recruitment, program awareness, and utilization
Position the training center as a center of excellence for Pilates education
Align closely with education leadership to elevate instructor quality and pipeline
ViveLe Pilates – Signature Experience
Lead the marketing and growth of ViveLe Pilates, TMCP’s international travel program
Drive demand through compelling storytelling, targeted campaigns, and member engagement
Position the program as a premium lifestyle extension of the Club Pilates brand
Coordinate messaging across domestic studios and international markets
International Marketing Liaison
Partner with European marketing teams across TMCP territories
Ensure alignment in brand standards, campaign execution, studio launch strategies
Support international development efforts through shared best practices and scalable marketing frameworks
Local Studio Marketing & Community Engagement
Oversee grassroots marketing, partnerships, and local activation strategies
Support studio openings, pre‑sales, and community‑based initiatives
Build relationships with local businesses, influencers, and wellness communities
Brand & Content Strategy
Maintain consistency in brand voice, visual identity, and storytelling
Oversee content strategy across social media, instructor storytelling, member journeys
Ensure alignment with Club Pilates brand standards while elevating execution
Leadership & Cross‑Functional Collaboration
Lead internal marketing resources, agencies, and external partners
Collaborate closely with regional leadership, studio teams, international counterparts
Manage budgets and allocate resources based on ROI and growth priorities
CANDIDATE PROFILE
We are seeking a leader who combines analytical rigor with creative vision, and who thrives in a fast‑paced, entrepreneurial environment.
Required Experience
5+ years in marketing leadership roles within boutique fitness, franchising, or multi‑unit retail/service environments
Proven track record of driving lead generation and membership growth, managing multi‑location marketing strategies, and executing performance marketing campaigns with measurable ROI
Strong expertise in digital advertising (Meta, Google), CRM systems and lifecycle marketing, data analysis, and KPI management
Core Capabilities
Strategic thinker with strong execution discipline
Exceptional communication and brand leadership skills
Data‑driven decision‑making with a performance mindset
Ability to operate across both local execution and global alignment
Strong leadership presence with cross‑functional influence
Preferred Experience
Experience with Club Pilates or similar boutique fitness brands
Exposure to franchise systems and compliance structures
Experience working with or supporting international markets
Fluency in French (highly preferred) to support collaboration with European teams
Passion for fitness, wellness, and member experience
SUCCESS MEASURES
Increased lead generation across studios
Cost per lead and conversion efficiency
Training center enrollment and utilization
ViveLe Pilates participation and revenue contribution
Brand consistency and execution across all markets
ROI on marketing investments
WORK ENVIRONMENT
Full‑time, in‑office role based in Houston, TX
High‑performance, entrepreneurial culture
Direct collaboration with executive leadership
Multi‑location operational oversight
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Location: Houston, Texas (Full‑Time, In‑Office)
THE OPPORTUNITY
Club Pilates of North Houston (CPNH) is one of the top‑performing Club Pilates operators in the United States, with multiple studios consistently ranking among the highest in Texas and nationally. CPNH has been recognized as a 2025 Inc. 5000 award winner and a 2026 Inc. 5000 Top 100 Southwest Region honoree, reflecting its rapid growth, operational excellence, and market leadership.
TMCP Fitness International is the Master Franchisee for Club Pilates across six European countries (France, Ireland, Switzerland, Belgium, Luxembourg, and Monaco), responsible for scaling the brand internationally through franchise development, operational excellence, and brand leadership.
Together, CPNH and TMCP represent a unique platform that combines:
Best‑in‑class domestic studio operations
International franchise expansion
A mission‑driven focus on changing lives through fitness
We are seeking a Marketing Director to lead brand growth, communications, and performance marketing across this integrated platform. This is a high‑visibility leadership role with direct impact on:
Studio performance in Houston
Training and education platform growth
International brand alignment and expansion
Development of premium lifestyle experiences such as ViveLe Pilates
WHY THIS ROLE IS SPECIAL
Proven platform, not a turnaround. You are stepping into a business already performing at the top of the system, with the opportunity to elevate rather than fix.
Domestic scale + international expansion. Few roles offer the ability to impact both a high‑performing U.S. portfolio and an actively scaling European franchise platform.
Build something beyond studios. From the Houston Training Center to ViveLe Pilates, this role shapes not just marketing but experiences, education, and brand evolution.
Direct access to leadership and strategy. You will work closely with ownership and executive leadership, influencing decisions at both operational and strategic levels.
Create a world‑class brand standard. Opportunity to help define and scale a premium, consistent experience across multiple markets and cultures.
Mission‑driven growth. The focus is not just performance—it’s about changing lives, building teams, and creating opportunities for others to succeed.
ROLE OVERVIEW
Our Marketing Director will own and lead all aspects of marketing strategy, execution, and communications across a multi‑unit, multi‑market fitness platform. This individual must be equally strong in:
Performance marketing and lead generation
Brand storytelling and communications
Operational execution across multiple locations
Strategic alignment across domestic and international teams
International responsibilities are primarily liaison‑based, ensuring alignment with European marketing teams and supporting consistency in brand standards and go‑to‑market execution.
KEY AREAS OF RESPONSIBILITY
Multi‑Unit Growth & Performance Marketing
Drive membership growth, lead generation, and class utilization across all studios
Oversee paid media (Meta, Google), CRM systems, and digital funnelsOptimize conversion across the full member journey—from lead to long‑term retention
Establish clear KPI dashboards and performance accountability
Communications & Brand Leadership
Own internal and external communications across CPNH and TMCP
Develop consistent, elevated messaging across studios, franchise partners, and international markets
Support executive‑level communication, storytelling, and brand positioning
Ensure all touch points reflect a premium, world‑class brand standard
Training Center Marketing (Houston)
Lead marketing strategy for the Houston Training Center
Drive instructor recruitment, program awareness, and utilization
Position the training center as a center of excellence for Pilates education
Align closely with education leadership to elevate instructor quality and pipeline
ViveLe Pilates – Signature Experience
Lead the marketing and growth of ViveLe Pilates, TMCP’s international travel program
Drive demand through compelling storytelling, targeted campaigns, and member engagement
Position the program as a premium lifestyle extension of the Club Pilates brand
Coordinate messaging across domestic studios and international markets
International Marketing Liaison
Partner with European marketing teams across TMCP territories
Ensure alignment in brand standards, campaign execution, studio launch strategies
Support international development efforts through shared best practices and scalable marketing frameworks
Local Studio Marketing & Community Engagement
Oversee grassroots marketing, partnerships, and local activation strategies
Support studio openings, pre‑sales, and community‑based initiatives
Build relationships with local businesses, influencers, and wellness communities
Brand & Content Strategy
Maintain consistency in brand voice, visual identity, and storytelling
Oversee content strategy across social media, instructor storytelling, member journeys
Ensure alignment with Club Pilates brand standards while elevating execution
Leadership & Cross‑Functional Collaboration
Lead internal marketing resources, agencies, and external partners
Collaborate closely with regional leadership, studio teams, international counterparts
Manage budgets and allocate resources based on ROI and growth priorities
CANDIDATE PROFILE
We are seeking a leader who combines analytical rigor with creative vision, and who thrives in a fast‑paced, entrepreneurial environment.
Required Experience
5+ years in marketing leadership roles within boutique fitness, franchising, or multi‑unit retail/service environments
Proven track record of driving lead generation and membership growth, managing multi‑location marketing strategies, and executing performance marketing campaigns with measurable ROI
Strong expertise in digital advertising (Meta, Google), CRM systems and lifecycle marketing, data analysis, and KPI management
Core Capabilities
Strategic thinker with strong execution discipline
Exceptional communication and brand leadership skills
Data‑driven decision‑making with a performance mindset
Ability to operate across both local execution and global alignment
Strong leadership presence with cross‑functional influence
Preferred Experience
Experience with Club Pilates or similar boutique fitness brands
Exposure to franchise systems and compliance structures
Experience working with or supporting international markets
Fluency in French (highly preferred) to support collaboration with European teams
Passion for fitness, wellness, and member experience
SUCCESS MEASURES
Increased lead generation across studios
Cost per lead and conversion efficiency
Training center enrollment and utilization
ViveLe Pilates participation and revenue contribution
Brand consistency and execution across all markets
ROI on marketing investments
WORK ENVIRONMENT
Full‑time, in‑office role based in Houston, TX
High‑performance, entrepreneurial culture
Direct collaboration with executive leadership
Multi‑location operational oversight
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