Field Marketing Manager
Sales Talent Agency, New York, NY, United States
About the Opportunity We’re partnered with a rapidly scaling SaaS company building an AI-driven platform for one of the most complex and high-stakes industries in the world.
With strong product-market fit and increasing investment in GTM, the company is doubling down on field marketing as a core driver of pipeline and revenue .
This is not an “events for brand” role. This is a pipeline ownership role.
The Role You will own field marketing end-to-end, turning events into measurable pipeline and revenue.
Working closely with Sales, you will drive pre-event engagement, ensure strong on-site execution, and build repeatable post-event conversion processes.
What You’ll Do Own end-to-end execution of field marketing initiatives, including conferences, events, and executive programs
Plan and manage all event logistics, including vendors, timelines, and on-site execution
Partner with Sales to identify target accounts and drive pre-event meeting booking strategies
Execute outbound campaigns (email, LinkedIn, etc.) to generate meetings ahead of events
Support AEs on-site to maximize meeting quality and attendance
Build and implement structured post-event follow-up workflows to drive pipeline conversion
Track and report on meetings, attendance, pipeline generated, and conversion rates
Develop and scale repeatable event playbooks across all stages of execution
Organize and run executive dinners and roundtables
Optimize cost per meeting and cost per opportunity
Continuously refine targeting, messaging, and event strategy with Sales and Growth
Ensure every event is tied to measurable pipeline and revenue outcomes
About You Operator — you execute end-to-end with high ownership
Scrappy — you find ways to make things happen
Highly organized — you manage multiple priorities and stakeholders
Revenue-minded — you think in pipeline, not attendance
Collaborative — strong partner to Sales
Detail-oriented — you care about execution quality
Requirements 2–5 years of experience in B2B field or event marketing
Experience executing conferences, trade shows, or field events
Proven ability to manage logistics, vendors, and timelines
Experience with pre-event outreach and post-event follow-up workflows
Strong collaboration with Sales teams, including meeting booking and on-site support
Nice to Have Experience running executive dinners or roundtables
Familiarity with ABM-style targeting
Experience with tools like HubSpot, Salesforce, Splash, or Goldcast
Exposure to fintech, SaaS, or compliance-related events
Why This Role Direct ownership of pipeline generation
High visibility and collaboration with Sales leadership
Opportunity to build and scale the field marketing function
Fast-paced, high-growth environment with strong market demand
#J-18808-Ljbffr
With strong product-market fit and increasing investment in GTM, the company is doubling down on field marketing as a core driver of pipeline and revenue .
This is not an “events for brand” role. This is a pipeline ownership role.
The Role You will own field marketing end-to-end, turning events into measurable pipeline and revenue.
Working closely with Sales, you will drive pre-event engagement, ensure strong on-site execution, and build repeatable post-event conversion processes.
What You’ll Do Own end-to-end execution of field marketing initiatives, including conferences, events, and executive programs
Plan and manage all event logistics, including vendors, timelines, and on-site execution
Partner with Sales to identify target accounts and drive pre-event meeting booking strategies
Execute outbound campaigns (email, LinkedIn, etc.) to generate meetings ahead of events
Support AEs on-site to maximize meeting quality and attendance
Build and implement structured post-event follow-up workflows to drive pipeline conversion
Track and report on meetings, attendance, pipeline generated, and conversion rates
Develop and scale repeatable event playbooks across all stages of execution
Organize and run executive dinners and roundtables
Optimize cost per meeting and cost per opportunity
Continuously refine targeting, messaging, and event strategy with Sales and Growth
Ensure every event is tied to measurable pipeline and revenue outcomes
About You Operator — you execute end-to-end with high ownership
Scrappy — you find ways to make things happen
Highly organized — you manage multiple priorities and stakeholders
Revenue-minded — you think in pipeline, not attendance
Collaborative — strong partner to Sales
Detail-oriented — you care about execution quality
Requirements 2–5 years of experience in B2B field or event marketing
Experience executing conferences, trade shows, or field events
Proven ability to manage logistics, vendors, and timelines
Experience with pre-event outreach and post-event follow-up workflows
Strong collaboration with Sales teams, including meeting booking and on-site support
Nice to Have Experience running executive dinners or roundtables
Familiarity with ABM-style targeting
Experience with tools like HubSpot, Salesforce, Splash, or Goldcast
Exposure to fintech, SaaS, or compliance-related events
Why This Role Direct ownership of pipeline generation
High visibility and collaboration with Sales leadership
Opportunity to build and scale the field marketing function
Fast-paced, high-growth environment with strong market demand
#J-18808-Ljbffr