Digital Marketing Specialist
Inside Higher Ed, Chapel Hill, NC, United States
Position Summary
UNC‑Chapel Hill’s University Communications and Marketing department is seeking a Digital Marketing Specialist. This is a perfect position for a seasoned communications professional with experience in planning and implementing digital marketing campaigns, both in‑house and with vendor support.
Responsibilities
Develop and implement paid social media campaigns.
Coordinate paid media buys.
Track pacing and metrics across digital platforms.
Develop strategic recommendations based on best practices and observed performance.
Help measure the impact of communications efforts with the University’s target audiences.
Minimum Education and Experience Requirements
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Required Qualifications, Competencies, and Experience
Demonstrated experience developing and executing paid social media campaigns on Meta, LinkedIn, and X.
Demonstrated experience with tools such as Google Analytics, Facebook Insights, Business Suite, X, and Instagram Analytics to standardize reporting of digital and social media metrics.
Knowledge of SEO and AP Style.
Preferred Qualifications, Competencies, and Experience
Three years of relevant experience.
Ability to develop standard benchmarking and reporting systems.
Campus Security Authority Responsibilities Not Applicable.
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Responsibilities
Develop and implement paid social media campaigns.
Coordinate paid media buys.
Track pacing and metrics across digital platforms.
Develop strategic recommendations based on best practices and observed performance.
Help measure the impact of communications efforts with the University’s target audiences.
Minimum Education and Experience Requirements
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Required Qualifications, Competencies, and Experience
Demonstrated experience developing and executing paid social media campaigns on Meta, LinkedIn, and X.
Demonstrated experience with tools such as Google Analytics, Facebook Insights, Business Suite, X, and Instagram Analytics to standardize reporting of digital and social media metrics.
Knowledge of SEO and AP Style.
Preferred Qualifications, Competencies, and Experience
Three years of relevant experience.
Ability to develop standard benchmarking and reporting systems.
Campus Security Authority Responsibilities Not Applicable.
#J-18808-Ljbffr