Marketing Coordinator
Richmond Properties, Richmond, VA, United States
Richmond Properties is looking for a proactive and detail-oriented Marketing Coordinator to support the execution of marketing campaigns.
This role will play a key part in ensuring seamless coordination between sales, marketing, and external partners. You will be responsible for campaign and content coordination, and day-to-day marketing operations in a fast-paced real estate environment.
Key Responsibilities
Campaign Execution & Coordination
Assist in the planning and execution of marketing campaigns across property portals, social media, email, and paid channels Work closely with sales teams to align marketing activity with available inventory and priorities Track campaign timelines and ensure all deliverables are met Content & Branding
Coordinate the creation of marketing materials including brochures, listings, social media posts, and presentations Liaise with designers, videographers, and wider team to produce high-quality content Ensure all materials are aligned with Richmond Properties’ brand guidelines Support the creation of engaging content for social media and digital platforms Digital Marketing Support
Assist with managing social media accounts and scheduling posts Support basic updates to the website and landing pages Help monitor performance of paid campaigns (Google Ads, Meta Ads) and report on results Track lead sources and campaign effectiveness Lead Management & CRM
Ensure leads from portals and campaigns are accurately captured and distributed Maintain CRM data hygiene and assist with database management Support email marketing campaigns and database communications Events & Promotions
Coordinate logistics, marketing materials, and on-site support for any Richmond events Work with partners and developers on co-branded initiatives Key Requirements
1–3 years’ experience in a marketing or coordination role (real estate experience preferred) Strong organizational skills with the ability to manage multiple tasks and deadlines Familiarity with property portals such as Property Finder and Bayut Basic understanding of digital marketing (social media, email, paid ads) Experience with CRM systems and marketing tools Excellent communication and attention to detail Preferred Skills
Experience using tools such as Canva, Adobe Suite, or similar Basic knowledge of Google Ads and Meta Ads Content creation skills (copywriting, social media, video coordination) Experience working in a fast-paced, sales-driven environment
#J-18808-Ljbffr
Campaign Execution & Coordination
Assist in the planning and execution of marketing campaigns across property portals, social media, email, and paid channels Work closely with sales teams to align marketing activity with available inventory and priorities Track campaign timelines and ensure all deliverables are met Content & Branding
Coordinate the creation of marketing materials including brochures, listings, social media posts, and presentations Liaise with designers, videographers, and wider team to produce high-quality content Ensure all materials are aligned with Richmond Properties’ brand guidelines Support the creation of engaging content for social media and digital platforms Digital Marketing Support
Assist with managing social media accounts and scheduling posts Support basic updates to the website and landing pages Help monitor performance of paid campaigns (Google Ads, Meta Ads) and report on results Track lead sources and campaign effectiveness Lead Management & CRM
Ensure leads from portals and campaigns are accurately captured and distributed Maintain CRM data hygiene and assist with database management Support email marketing campaigns and database communications Events & Promotions
Coordinate logistics, marketing materials, and on-site support for any Richmond events Work with partners and developers on co-branded initiatives Key Requirements
1–3 years’ experience in a marketing or coordination role (real estate experience preferred) Strong organizational skills with the ability to manage multiple tasks and deadlines Familiarity with property portals such as Property Finder and Bayut Basic understanding of digital marketing (social media, email, paid ads) Experience with CRM systems and marketing tools Excellent communication and attention to detail Preferred Skills
Experience using tools such as Canva, Adobe Suite, or similar Basic knowledge of Google Ads and Meta Ads Content creation skills (copywriting, social media, video coordination) Experience working in a fast-paced, sales-driven environment
#J-18808-Ljbffr