In-App Media Planner
TikTok, Los Angeles, CA, United States
Responsibilities
Join our global marketing team at TikTok, where creativity and data-driven strategies combine to achieve impactful results. We focus on enhancing TikTok's presence and growth worldwide through media partnerships, advanced technologies, and strategic insights. Our team values collaboration, innovation, and excellence. As the Global Owned Media Planner, you'll play a crucial role in planning and optimizing our advertising campaigns across the TikTok platform.
Campaign Management: Plan, execute, and optimize TikTok ad campaigns to drive traffic, increase brand awareness, and achieve key performance indicators globally.
Audience Targeting: Utilize TikTok's ad targeting options to effectively reach our target audience worldwide, including demographic targeting, interest targeting, and lookalike audience targeting.
Budget Management: Manage advertising budgets to maximize ROI and achieve campaign objectives within allocated budget constraints.
Performance Analysis: Monitor campaign performance metrics, providing regular reports and insights to optimize performance.
Global Coordination: Collaborate with regional teams to ensure cohesive and effective implementation of global advertising strategies.
Product Knowledge: Stay informed about the latest trends, features, and best practices on TikTok and incorporate them into campaign planning.
Collaboration: Work closely with cross-functional teams, including product marketing, creative, and measurement insights and analytics, to ensure alignment of advertising efforts with overall business goals.
Qualifications Minimum Qualifications
Strong familiarity with TikTok's ad platform and tools, experience buying and managing campaigns in TikTok Ads Manager, and knowledge of the paid social landscape.
Proven expertise in handling end-to-end advertising campaigns, from strategic planning to execution and optimization, consistently exceeding performance targets through a deep understanding of diverse advertising objectives and methodologies.
Excellent analytical skills with the ability to understand campaign data and derive actionable insights to optimize performance.
Exceptional communication and collaboration skills, adept at engaging effectively with senior stakeholders in a team environment.
Self-motivated and resourceful with the ability to adapt to a fast-paced, dynamic environment and quickly learn and implement new strategies and best practices.
Strong project management skills with attention to detail, experience with campaign planning cycles, and managing large budgets.
Preferred Qualifications
Proven ability to devise and communicate global strategic direction for owned TikTok campaigns.
Experience collaborating with creative teams to guide asset development using data-driven insights.
Passionate and knowledgeable about TikTok's content and product.
Experience working across multiple regions and cultures, experience working with tech brands.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. To achieve that goal, we are committed to celebrating our diverse voices and creating an environment that reflects the many communities we reach.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.
Job Information Compensation Description (Annually): The base salary range for this position is $72,200 - $121,600 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; 3. Exercising sound judgment.
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Campaign Management: Plan, execute, and optimize TikTok ad campaigns to drive traffic, increase brand awareness, and achieve key performance indicators globally.
Audience Targeting: Utilize TikTok's ad targeting options to effectively reach our target audience worldwide, including demographic targeting, interest targeting, and lookalike audience targeting.
Budget Management: Manage advertising budgets to maximize ROI and achieve campaign objectives within allocated budget constraints.
Performance Analysis: Monitor campaign performance metrics, providing regular reports and insights to optimize performance.
Global Coordination: Collaborate with regional teams to ensure cohesive and effective implementation of global advertising strategies.
Product Knowledge: Stay informed about the latest trends, features, and best practices on TikTok and incorporate them into campaign planning.
Collaboration: Work closely with cross-functional teams, including product marketing, creative, and measurement insights and analytics, to ensure alignment of advertising efforts with overall business goals.
Qualifications Minimum Qualifications
Strong familiarity with TikTok's ad platform and tools, experience buying and managing campaigns in TikTok Ads Manager, and knowledge of the paid social landscape.
Proven expertise in handling end-to-end advertising campaigns, from strategic planning to execution and optimization, consistently exceeding performance targets through a deep understanding of diverse advertising objectives and methodologies.
Excellent analytical skills with the ability to understand campaign data and derive actionable insights to optimize performance.
Exceptional communication and collaboration skills, adept at engaging effectively with senior stakeholders in a team environment.
Self-motivated and resourceful with the ability to adapt to a fast-paced, dynamic environment and quickly learn and implement new strategies and best practices.
Strong project management skills with attention to detail, experience with campaign planning cycles, and managing large budgets.
Preferred Qualifications
Proven ability to devise and communicate global strategic direction for owned TikTok campaigns.
Experience collaborating with creative teams to guide asset development using data-driven insights.
Passionate and knowledgeable about TikTok's content and product.
Experience working across multiple regions and cultures, experience working with tech brands.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. To achieve that goal, we are committed to celebrating our diverse voices and creating an environment that reflects the many communities we reach.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.
Job Information Compensation Description (Annually): The base salary range for this position is $72,200 - $121,600 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; 3. Exercising sound judgment.
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