Brand Experience Specialist - Los Angeles area
Specialized Bicycle Components, Inc., California, MO, United States
## Brand Experience Specialist - Los Angeles areaBrand Experience Specialist - Los Angeles areaFully Remote**Brand Experience Specialist *- Field Location, USA Regions, Multiple****Professional bicycle mechanic with a Specialized obsession and a vast knowledge of bicycles and electric bicycles.*Specialized USA Marketing: Brand Experience TeamReports to Leader of Brand Experience**SUMMARY****HOW YOU’LL MAKE A DIFFERENCE*** Passion for riding* Activate rider facing demo and events in your region that drive riders to retail* Find the riders, get them on Specialized and drive them to retail* Work with the entire team to elevate the rider experience of the brand* Coordinate logistics with Field Sales team to drive Retailer Education* Coordinate with multiple teams across Specialized to bring the best experience to the rider* Coordinate with USA Brand Development, Experience and Marketing team across all USA Activations* Report on the results of your efforts* Maintain the assets that you are provided with: Demo Fleet, Truck and Trailer.* Meet goals set annually to increase rider awareness and drive sell through at Retail* Support the Specialized business and riders throughout the USA field**WHAT YOU NEED TO WIN*** Positive, opportunity-seeking mindset - you see every challenge as an opportunity and find the silver-lining* Charismatic and authentic presentation abilities – a natural communicator, both written and oral* Ability to understand the consumer and drive initiatives based on observed trends* Understand powersports events and/or industry* Excellent organization and time management skills; able to balance and prioritize multiple projects simultaneously with little direction* Demonstrated leadership capability, including ability to motivate, lead, negotiate and influence, especially when collaborating with cross-functional teams* 5+ years within the industry, Excellent Mechanical Abilities. Building/tuning bikes, Hydraulic-Brakes, Suspension, Wheel-Truing etc.* Manage schedule* Weekend and evening events are mainstay of the schedule* Love of travel and van life* Motivated flexibility to roll to the needs of the region***Role and Responsibilities:**** **Partner with Business Development Managers (BDMs) and Sales**
+ Align demo/experience plans to revenue targets and sell-through goals
+ Support sales pipeline by creating demand with rider activations
+ Participate in retailer business reviews and territory planning
+ Share field insights and product feedback to influence assortment decisions
+ **Time allocation: 20–25%*** **Retail Education and Enablement**
+ Deliver structured retail training programs on product, selling, and customer experience
+ Launch and onboard retailers to run premium demo programs
+ Teach staff how to convert demo riders to bike and equipment sales
+ Facilitate training on Specialized tools (Ride App, Ecosystem, SMB, RM)
+ Reinforce merchandising standards that align with premium brand experience
+ **Time allocation: 15–20%*** **Field Activation and Rider Experience Execution**
+ Plan and execute retailer ride experiences, demo days, regional activations and brand events
+ Develop activation calendars based on retail priorities and NPI launches
+ Organize event logistics, registration, safety planning, land access, and compliance
+ Manage demo fleet deployment
+ Electric training, Call to Recycle knowledge and training, tech education and training, warranty education and training, rider facing feedback
+ Represent the brand at rides, races, community engagements, and consumer events
+ **Time allocation: 45–55%*** **Community and Partner Collaboration**
+ Build community influence through partnerships with local ride groups, trail orgs, and ambassadors
+ Support retailer community-building efforts that drive rider engagement and loyalty
+ Support local media and content opportunities by working with marketing and comms teams
+ **Time allocation: 5–10%*** **Data, Reporting, and KPI Management**
+ Track demo participation, rider journey, follow-up, and retail conversion
+ Report fleet utilization, asset condition, and maintenance planning
+ Provide monthly business dashboards to Sales and BX leadership
+ Maintain rider opt-in database growth through event participation* **Cross-Functional Collaboration**
+ Align with Sales, Marketing, Logistics, Service, Product, and Experience Center teams
+ Represent field insights for GTM (go-to-market), product launches, and retail programs
+ Share competitive insights based on market feedback
+ **Time allocation: 10%*****Required Qualifications:**** Bicycle Retail Mechanic or Team Mechanic* Field Marketing and consumer demo work* Clean driving record* Fluency in Microsoft Office programs***About Specialized:***First and foremost, we are riders. We share the core belief that bikes help make the world a better place. From product development and operations, to finance and marketing - every role at Specialized contributes to a culture of sustainable, global growth and innovation. Around the world, we work to recruit candidates who are passionate and curious with the belief that everyone has the potential to be a leader.**BENEFITS**As a full-time, regular teammate, you are eligible for the following benefits, beginning the first of the month following your start date.Benefits include:* Competitive pay with annual performance-based reviews for continued growth and recognition* Comprehensive healthcare plan options, including PPO, EPO, HDHP, and HMO (acupuncture and physical therapy included)* Health Savings Account (HSA) with employer HSA contributions when enrolled in the High-Deductible Healthcare Plan (HDHP)* Dental and Vision plans* 401(k) Company Matching up to $5,000 annually with immediate 100% vesting and administrative fees paid for by the company* Company-paid Life, AD&D, Short-Term Disability, and Long-Term Disability Insurance* Employee Assistance Program that provides access to individualized mental well-being care* Generous Vacation, Sick, Paid Holidays, and Volunteer Time Off* 14 weeks of 100% paid leave for birthing parents and 8 weeks of 100% paid leave for non-birthing parents, plus a Specialized bike for your new baby* Up to $9,000 annually in Career Development & Degree Assistance* Up to $250 annually in Fitness & Wellness Reimbursement* Industry Pro-Deal Discounts and Perks* Compensation: $70,304 annuallyFor additional information on benefits and perks, please visit: .### Get In TouchIntroduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match. #J-18808-Ljbffr
+ Align demo/experience plans to revenue targets and sell-through goals
+ Support sales pipeline by creating demand with rider activations
+ Participate in retailer business reviews and territory planning
+ Share field insights and product feedback to influence assortment decisions
+ **Time allocation: 20–25%*** **Retail Education and Enablement**
+ Deliver structured retail training programs on product, selling, and customer experience
+ Launch and onboard retailers to run premium demo programs
+ Teach staff how to convert demo riders to bike and equipment sales
+ Facilitate training on Specialized tools (Ride App, Ecosystem, SMB, RM)
+ Reinforce merchandising standards that align with premium brand experience
+ **Time allocation: 15–20%*** **Field Activation and Rider Experience Execution**
+ Plan and execute retailer ride experiences, demo days, regional activations and brand events
+ Develop activation calendars based on retail priorities and NPI launches
+ Organize event logistics, registration, safety planning, land access, and compliance
+ Manage demo fleet deployment
+ Electric training, Call to Recycle knowledge and training, tech education and training, warranty education and training, rider facing feedback
+ Represent the brand at rides, races, community engagements, and consumer events
+ **Time allocation: 45–55%*** **Community and Partner Collaboration**
+ Build community influence through partnerships with local ride groups, trail orgs, and ambassadors
+ Support retailer community-building efforts that drive rider engagement and loyalty
+ Support local media and content opportunities by working with marketing and comms teams
+ **Time allocation: 5–10%*** **Data, Reporting, and KPI Management**
+ Track demo participation, rider journey, follow-up, and retail conversion
+ Report fleet utilization, asset condition, and maintenance planning
+ Provide monthly business dashboards to Sales and BX leadership
+ Maintain rider opt-in database growth through event participation* **Cross-Functional Collaboration**
+ Align with Sales, Marketing, Logistics, Service, Product, and Experience Center teams
+ Represent field insights for GTM (go-to-market), product launches, and retail programs
+ Share competitive insights based on market feedback
+ **Time allocation: 10%*****Required Qualifications:**** Bicycle Retail Mechanic or Team Mechanic* Field Marketing and consumer demo work* Clean driving record* Fluency in Microsoft Office programs***About Specialized:***First and foremost, we are riders. We share the core belief that bikes help make the world a better place. From product development and operations, to finance and marketing - every role at Specialized contributes to a culture of sustainable, global growth and innovation. Around the world, we work to recruit candidates who are passionate and curious with the belief that everyone has the potential to be a leader.**BENEFITS**As a full-time, regular teammate, you are eligible for the following benefits, beginning the first of the month following your start date.Benefits include:* Competitive pay with annual performance-based reviews for continued growth and recognition* Comprehensive healthcare plan options, including PPO, EPO, HDHP, and HMO (acupuncture and physical therapy included)* Health Savings Account (HSA) with employer HSA contributions when enrolled in the High-Deductible Healthcare Plan (HDHP)* Dental and Vision plans* 401(k) Company Matching up to $5,000 annually with immediate 100% vesting and administrative fees paid for by the company* Company-paid Life, AD&D, Short-Term Disability, and Long-Term Disability Insurance* Employee Assistance Program that provides access to individualized mental well-being care* Generous Vacation, Sick, Paid Holidays, and Volunteer Time Off* 14 weeks of 100% paid leave for birthing parents and 8 weeks of 100% paid leave for non-birthing parents, plus a Specialized bike for your new baby* Up to $9,000 annually in Career Development & Degree Assistance* Up to $250 annually in Fitness & Wellness Reimbursement* Industry Pro-Deal Discounts and Perks* Compensation: $70,304 annuallyFor additional information on benefits and perks, please visit: .### Get In TouchIntroduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match. #J-18808-Ljbffr