Director of Graphic Design & Creative Content

The Mid-Eastern Athletic Conference (MEAC) is seeking a highly creative, detail-oriented, and brand-driven professional to serve as Director of Graphic Design & Creative Content. This position is responsible for the visual presentation of the Conference brand across print, digital, social, video, and event-related platforms.

The Director of Graphic Design & Creative Content will lead the creation of compelling graphics, branded assets, campaign visuals, and creative materials that elevate the visibility, professionalism, and impact of the Conference. This position plays a central role in supporting championships, special events, fan engagement, sponsor activations, social media, and other public-facing Conference initiatives.

The ideal candidate will have a strong design eye, excellent storytelling instincts, and the ability to translate Conference priorities into high-quality visual content that reflects the strength and identity of the MEAC.

Essential Duties and Responsibilities

• Lead the visual execution of the Conference’s brand identity across all platforms and materials.
• Design and produce creative assets for championships, special events, and Conference initiatives.
• Develop graphics, templates, signage, presentations, digital assets, and social media creative.
• Create and maintain brand standards, design systems, and visual consistency for the Conference.
• Produce visual content that supports storytelling, student-athlete promotion, fan engagement, and Conference branding.
• Develop campaign visuals in support of marketing, audience engagement, and event promotion.
• Collaborate with the Director of Brand Strategy & Engagement on promotional campaigns, game presentation materials, and in-arena fan engagement assets.
• Coordinate with Digital Media & Production to align creative elements with video, broadcast, and digital content initiatives.
• Assist with the Student Content Creators Program through visual guidance, brand standards, and creative development support.
• Support sponsor activation efforts through the design of branded materials and promotional assets.
• Develop graphics and content for awards, milestone moments, Conference recognitions, and institutional storytelling.
• Maintain organized archives of creative files, templates, photos, and branded materials.
• Ensure high production quality, visual consistency, and timely completion of deliverables.
• Stay current on design trends, creative storytelling approaches, and best practices in athletics branding and content development.
• Perform other duties as assigned by the Associate Commissioner for External Affairs, Deputy Commissioner / Chief Operating Officer, or Commissioner.

Preferred Qualifications

• Bachelor’s degree in graphic design, visual communications, marketing, digital media, creative services, or related field.
• Experience in graphic design, athletics creative services, branding, digital content, or a related area.
• Strong portfolio demonstrating design range, brand consistency, and content creativity.
• Experience creating assets for social media, events, campaigns, and promotional use.
• Experience in college athletics, professional sports, conference offices, or higher education is preferred.
• Appreciation for the mission, legacy, and cultural significance of HBCUs is strongly preferred.

Knowledge, Skills, and Abilities

• Strong design, layout, and visual storytelling ability
• Strong understanding of typography, branding, and creative consistency
• Ability to manage multiple deadlines and projects in a fast-paced environment
• Strong collaboration and communication skills
• Ability to develop compelling content that reflects Conference priorities

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