
Marketing Internship
Baudville Brands, Grand Rapids, MI, United States
The Marketing Internship offers a dynamic opportunity for individuals eager to explore the intersection of creativity and strategy. Interns will gain hands-on experience in campaign development, market research, and digital marketing platforms. By collaborating with cross-functional teams, the Marketing Intern will play a pivotal role in enhancing brand presence and optimizing outreach efforts. At the conclusion of the internship two Marketing projects will be presented to Leadership for a final capstone project.
DUTIES AND RESPONSIBILITIES: Co-Manage Baudville Brands social media channels to ensure the thoughtful and timely creation of on-brand content to be used across channels and across brands
Propose and report on content efforts in the spirit of continuous improvement
Execute approved monthly social media calendar to increase followers and engagement
Responsible for working with Content Coordinator and Marketing Specialist to write and publish content throughout all social channels
Updating the Baudville Blog calendar and assisting in article creation
Support and optimize blog strategy to support brand visibility and SEO
Support e‑commerce initiatives, including content merchandising and digital marketing efforts
Perform miscellaneous job‑related duties and special projects as needed
KEY MEASURES OF SUCCESS: Positively impact the effectiveness of Baudville Brands’ social campaigns through KPIs
Track, analyze, and report on social media performance to inform optimization and ongoing strategy
Completion of Capstone projects presented to Executive Leadership Team
IDEAL CANDIDATE TRAITS: Strong writing skills with the ability to meet short deadlines
Proven ability to transfer research and education into compelling stories and captivating content
Demonstrated ability to generate content ideas through short-form interviews with Subject Matter Experts
Ability to translate brand USP’s, data points, features, etc. into effective marketing pieces
Possess’ an analytical approach to decision-making with outstanding attention to detail
Ability to multi-task and maintain organization in a very fast-paced environment
REQUIREMENTS: Seeking Bachelor’s degree or equivalent of relevant work experience.
Experience with setting goals and measurement for digital activities
Excellent verbal, written, and listening skills with the ability to communicate clearly and concisely.
Proven ability to interact effectively and professionally with individuals at all levels of the organization, as well as external partners and customers.
Strong interpersonal skills, including the ability to listen actively, collaborate harmoniously, and handle a variety of customer needs with tact and professionalism.
Self‑starter with strong organizational skills, the ability to set priorities, and a high level of comfort giving and receiving constructive feedback.
West Michigan’s 101 Best and Brightest Companies to Work for 18 times
National Best & Brightest winner for 13 consecutive years
101 Best & Brightest in Wellness winner 12 times
Stability of a privately held, employee focused business with 42+ years of rich and diverse history
Peer group of proven winners – ready to embrace the same and grow our successful business to new levels.
At Baudville Brands, we offer a challenging but rewarding work environment where employees respect and recognize each other. We are dedicated to workforce diversity and a drug- and smoke-free workplace. Baudville Brands is an Equal Opportunity Employer and does not discriminate on the basis of age, gender, race, religion, color, national origin, marital status, genetic information, height, weight, sexual orientation, gender identity, veteran status, disability or any other protected characteristic. We welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview process a great one, please let us know.
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