Marketing Lead Marketing - Marketing & Sales · New York, USA · Full-time
PLP Group, New York, NY, United States
Marketing - Marketing & Sales · New York, USA · Full-time
About Cardo AI
At Cardo AI, we've been on a mission since 2018 to make Private Credit and Asset-Based Finance (ABF) markets more accessible and efficient. Today, with over $40 billion in assets under technology, our platform empowers banks, trustees, and investors to accelerate growth through smarter strategies, faster transactions, and optimized investment portfolios.
Driven by a bold vision to help grow the ABF market beyond $40 trillion, we're building a future defined by speed, confidence, and innovation. By combining automated workflows, comprehensive data, and AI-driven insights, we transform complexity into opportunity, enabling our clients to unlock growth and stay ahead.
We’re looking for a Marketing Lead to drive product positioning, messaging, and go-to-market strategy for our platform across Asset-Based Finance (ABF) and Private Credit. This is a high impact role with strong ownership across product marketing, content, and broader demand generation initiatives.
What You’ll Do
Own and evolve product positioning, messaging, and value propositions
Lead go-to-market strategy and execution for product launches and new features
Translate complex financial workflows into clear, compelling narratives
Partner closely with Product, Sales, and leadership to align messaging with client needs
Create and monitor marketing campaigns, content, and sales enablement materials (decks, product briefs, FAQs)
Maintain and segment our contact index for maximum campaign impact
Champion industry events and conferences (content, speaking prep, positioning)
Analyze performance and pipeline impact to optimize GTM strategy and messaging
What You Bring
4-8 years of experience in marketing, product marketing, or PR within:
Asset-Based Finance (ABF), Private Credit
Structured finance, private equity, or capital markets
Strong experience with complex / technical products
Ability to work with senior stakeholders
Knowledge about the different channels we work with in our industry
Proven track record in positioning, messaging, and GTM execution
Analytical mindset with experience measuring marketing impact
Why This Role
High ownership: shape how the company is positioned in the US market
Strategic exposure: work closely with leadership and key clients
Blend of strategy + execution across product marketing and broader marketing initiatives
Opportunity to contribute to a fast-growing space within private markets
Competitive compensation package, including performance based incentives and on target earnings
Generous paid time off
Opportunities for career growth within a fast scaling fintech innovator
Collaborative, innovative, and entrepreneurial culture that values creativity, initiative, and impact
#J-18808-Ljbffr
About Cardo AI
At Cardo AI, we've been on a mission since 2018 to make Private Credit and Asset-Based Finance (ABF) markets more accessible and efficient. Today, with over $40 billion in assets under technology, our platform empowers banks, trustees, and investors to accelerate growth through smarter strategies, faster transactions, and optimized investment portfolios.
Driven by a bold vision to help grow the ABF market beyond $40 trillion, we're building a future defined by speed, confidence, and innovation. By combining automated workflows, comprehensive data, and AI-driven insights, we transform complexity into opportunity, enabling our clients to unlock growth and stay ahead.
We’re looking for a Marketing Lead to drive product positioning, messaging, and go-to-market strategy for our platform across Asset-Based Finance (ABF) and Private Credit. This is a high impact role with strong ownership across product marketing, content, and broader demand generation initiatives.
What You’ll Do
Own and evolve product positioning, messaging, and value propositions
Lead go-to-market strategy and execution for product launches and new features
Translate complex financial workflows into clear, compelling narratives
Partner closely with Product, Sales, and leadership to align messaging with client needs
Create and monitor marketing campaigns, content, and sales enablement materials (decks, product briefs, FAQs)
Maintain and segment our contact index for maximum campaign impact
Champion industry events and conferences (content, speaking prep, positioning)
Analyze performance and pipeline impact to optimize GTM strategy and messaging
What You Bring
4-8 years of experience in marketing, product marketing, or PR within:
Asset-Based Finance (ABF), Private Credit
Structured finance, private equity, or capital markets
Strong experience with complex / technical products
Ability to work with senior stakeholders
Knowledge about the different channels we work with in our industry
Proven track record in positioning, messaging, and GTM execution
Analytical mindset with experience measuring marketing impact
Why This Role
High ownership: shape how the company is positioned in the US market
Strategic exposure: work closely with leadership and key clients
Blend of strategy + execution across product marketing and broader marketing initiatives
Opportunity to contribute to a fast-growing space within private markets
Competitive compensation package, including performance based incentives and on target earnings
Generous paid time off
Opportunities for career growth within a fast scaling fintech innovator
Collaborative, innovative, and entrepreneurial culture that values creativity, initiative, and impact
#J-18808-Ljbffr