Product Marketing Manager

Overview Cardo AI empowers banks, trustees, and investors with a platform that optimizes portfolios, streamlines transactions, and unlocks new growth opportunities across Private Credit and Asset-Based Finance (ABF). With over $40B+ in assets under management , our mission is to expand the ABF market beyond $40T by building a future grounded in speed, confidence, and innovation. By combining automated workflows, comprehensive data, and AI-driven insights, Cardo AI turns complexity into opportunity. Leading institutions including Encina, Blackstone, and others trust Cardo AI to power their private credit and ABF strategies. We recently closed a funding round co-led by Blackstone and FinTop Capital to accelerate our mission and make Private Credit and ABF markets more accessible and scalable. The Role We’re hiring a Product Marketing Manager (ABF) to lead product marketing strategy and execution with a strong focus on Asset-Based Finance and Private Credit . This is a senior, high-impact role requiring autonomy, ownership, and deep market expertise. You will lead end-to-end product marketing from positioning and messaging to go-to-market execution while also supporting events and general marketing collateral as part of a broader demand-generation strategy. Why Cardo AI Joining Cardo AI is more than a job — it’s an opportunity to shape how the future of Private Credit and ABF is presented to the market. Two primary differentiators for this role Product & Brand Ownership You will own and evolve Cardo AI’s product positioning and messaging, establishing the company as a trusted, category-defining platform in ABF and private credit. Market Leadership You will use deep ABF market knowledge to design GTM strategies, content, and enablement that resonate with institutional decision-makers. Job Requirements 5–10 years of experience in product marketing or marketing within ABF, private credit, structured finance, private equity, or capital markets Direct, hands-on ABF experience is required Proven experience launching complex or technical financial products Strong understanding of institutional client needs in ABF and private credit Demonstrated success in positioning, messaging, and go-to-market strategy Strong analytical skills with experience measuring product marketing impact Exceptional communication skills and comfort engaging with senior stakeholders Responsibilities Product Marketing Strategy & Ownership: Define and own product positioning, value propositions, and messaging for ABF and private credit solutions Lead go-to-market planning for new product launches and feature releases Establish product marketing KPIs and performance benchmarks Translate complex ABF workflows and data into clear, compelling client-facing narratives Partner with Product, Sales, and Client Integration to align messaging with client needs and revenue goals Brand, Events & Marketing Collateral Support Cardo AI’s presence at ABF, private credit, and structured finance conferences and industry events Develop event content, speaking materials, and executive briefings Create and maintain sales enablement materials, including pitch decks, product briefs, FAQs, and competitive positioning Support marketing campaigns and collateral development that align with product positioning and GTM strategy Go-To-Market Execution & Analysis Design and execute integrated GTM initiatives targeting ABF-focused institutional clients Analyze performance, pipeline contribution, and adoption to optimize messaging and strategy Use insights to continuously refine positioning and GTM execution What We Offer Autonomy & Influence: Own how Cardo AI’s ABF products are positioned and launched Growth & Learning: Mentorship, professional development, and leadership opportunities Work-Life Balance: Remote-first role (US) aligned to Eastern Time Challenging Problems: Market complex, evolving ABF and private credit products Culture of Care: Collaborative, transparent, customer-first environment Benefits & Compensation Competitive pay range based on experience and ABF expertise Comprehensive healthcare, dental, and vision coverage Retirement plan with competitive long-term savings options Generous paid time off Collaborative culture that values ownership, clarity, and execution #J-18808-Ljbffr