Senior Manager, Integrated Marketing
Eliassen Group, San Francisco, CA, United States
Description Hybrid 3 days/week in Oakland, CA
The organization seeks a Senior Manager, Integrated Marketing to lead the development and launch of a new subscription product through its first fully integrated marketing campaign. The role will establish integrated workflows, align Brand, Creative, Media, Product Marketing, and Growth, and drive full-funnel execution across channels. The manager will orchestrate cross‑functional delivery, manage agencies, and define metrics to ensure an on‑time, cohesive launch and a repeatable campaign framework. The engagement will emphasize structured planning, risk mitigation, and data‑informed optimization.
Due to client requirements, applicants must be willing and able to work on a w2 basis. For our w2 consultants, we offer a great benefits package that includes Medical, Dental, and Vision benefits, 401k with company matching, and life insurance.
Rate: $75.00 to $85.00/hr. w2
Responsibilities Lead end-to-end execution of the integrated launch campaign from planning through go-live with alignment across marketing touchpoints.
Stand up and operationalize an integrated marketing motion with clear inputs, timelines, dependencies, and deliverables.
Drive cross-functional alignment and accountability across Brand Strategy, Creative, Media, Product Marketing, and Growth.
Translate positioning with Creative and Brand Strategy into cohesive, consumer-facing campaign experiences.
Apply a full-funnel lens to design and sequence channels across TV, OTT, digital, social, and in-product surfaces.
Manage creative agency partners to meet deadlines and orchestrate creative across touchpoints.
Partner with Program Management and Production on timelines, dependencies, and executional planning.
Identify risks, gaps, and tradeoffs and drive resolution to maintain a fast‑paced timeline.
Collaborate with Analytics and Research to define success metrics, monitor performance, and capture real‑time learnings for optimization.
Establish a repeatable campaign framework for future integrated launches.
Provide leadership and direction to integrated marketing contributors to ensure high-quality output under tight timelines.
Experience Requirements 8+ years in integrated marketing, brand strategy, or creative strategy with hands‑on campaign leadership.
Proven experience leading 0 to 1 integrated campaigns or major product launches in fast‑paced or ambiguous environments.
Demonstrated cross-functional leadership with influence without formal authority.
Deep understanding of full‑funnel marketing and channel orchestration across brand and performance channels.
Systems‑thinking capability with process design to bring structure and scalability.
Ability to use data and insights to guide decisions and optimize performance.
Experience partnering closely with creative teams or agencies to deliver cohesive work.
Comfort operating at both strategic and executional levels within condensed timelines.
#J-18808-Ljbffr
The organization seeks a Senior Manager, Integrated Marketing to lead the development and launch of a new subscription product through its first fully integrated marketing campaign. The role will establish integrated workflows, align Brand, Creative, Media, Product Marketing, and Growth, and drive full-funnel execution across channels. The manager will orchestrate cross‑functional delivery, manage agencies, and define metrics to ensure an on‑time, cohesive launch and a repeatable campaign framework. The engagement will emphasize structured planning, risk mitigation, and data‑informed optimization.
Due to client requirements, applicants must be willing and able to work on a w2 basis. For our w2 consultants, we offer a great benefits package that includes Medical, Dental, and Vision benefits, 401k with company matching, and life insurance.
Rate: $75.00 to $85.00/hr. w2
Responsibilities Lead end-to-end execution of the integrated launch campaign from planning through go-live with alignment across marketing touchpoints.
Stand up and operationalize an integrated marketing motion with clear inputs, timelines, dependencies, and deliverables.
Drive cross-functional alignment and accountability across Brand Strategy, Creative, Media, Product Marketing, and Growth.
Translate positioning with Creative and Brand Strategy into cohesive, consumer-facing campaign experiences.
Apply a full-funnel lens to design and sequence channels across TV, OTT, digital, social, and in-product surfaces.
Manage creative agency partners to meet deadlines and orchestrate creative across touchpoints.
Partner with Program Management and Production on timelines, dependencies, and executional planning.
Identify risks, gaps, and tradeoffs and drive resolution to maintain a fast‑paced timeline.
Collaborate with Analytics and Research to define success metrics, monitor performance, and capture real‑time learnings for optimization.
Establish a repeatable campaign framework for future integrated launches.
Provide leadership and direction to integrated marketing contributors to ensure high-quality output under tight timelines.
Experience Requirements 8+ years in integrated marketing, brand strategy, or creative strategy with hands‑on campaign leadership.
Proven experience leading 0 to 1 integrated campaigns or major product launches in fast‑paced or ambiguous environments.
Demonstrated cross-functional leadership with influence without formal authority.
Deep understanding of full‑funnel marketing and channel orchestration across brand and performance channels.
Systems‑thinking capability with process design to bring structure and scalability.
Ability to use data and insights to guide decisions and optimize performance.
Experience partnering closely with creative teams or agencies to deliver cohesive work.
Comfort operating at both strategic and executional levels within condensed timelines.
#J-18808-Ljbffr