Director, Measurement Intelligence & Analytics, Publicis Sports

Overview

Publicis Sports, the sports marketing division within Publicis Groupe and Publicis Media, is searching for a Director of Measurement and Analytics to join its team based in New York, NY or Chicago. This team member will report directly to the VP, Product Strategy. This position will focus on analytical and research projects for brand clients and rights holders. The focus will be in partnership analytics solutions (partnership research, valuation, measurement and evaluation) as well as advisory solutions (go to market, partnership strategy, ideation). Furthermore, the role will work along the Publicis Sports consulting and sales team to find opportunities to incorporate Publicis Sports solutions into new/existing clients and create thought leadership documents for internal/external use.

This position requires a person who will be self‑motivated, able to meet deadlines, diligent, data‑focused, and have a strong ability to work well in a team‑based setting with internal and external partners. They will be expected to take ownership of clients’ projects, assume responsibility for delivering great work and the ability to act as a trusted advisor to our clients. They will also be able to lead a small team to effectively support projects for a major client and serve as a leader and role model for the division.

Responsibilities include strong project management, excellence in presentation building and delivery, as well as an in-depth understanding of sponsorship, analytics, and marketing in the sports & entertainment industry.

Responsibilities

• Use our deep relationships and knowledge base with agencies, vendors, brands, rights holders, and consumers across the globe to create strategies that drive both brand value and business results for our clients and their partners.
• Make informed recommendations to clients based upon their objectives, market trends, sponsorship measurement, value drivers, potential opportunities etc.
• Combine Publicis Sports’ Sponsorship Intelligence expertise with additional research tools to inform partnership strategy, partnership evaluation, parentship value and audience growth associated with ROI & ROO.
• Provide partners with dynamic measurement and reporting across key metrics and demonstrate performance of partners across a variety of data types and sources.
• Help implement the data analytics vision for business decision-making through unique designs for clients and to support the product strategy.
• Leads the day-to-day management of select clients, with a focus on working directly with client team members, accomplishing deliverables, measuring/analyzing data points, and providing strategic recommendations to both internal and external partners.
• Lead a small team to ensure that projects are produced according to SOW, on-time, and are aligned with client expectations and budgets.
• Monitor trends in the sports, entertainment, and technology landscapes to keep team members and executives up to date and identify new opportunities.
• Utilize Machine Learning and Predictive Analytics to analyze multidimensional fan data, including purchasing behavior and sponsorship data—to forecast sponsorship probability and identify high‑value partnership opportunities.
• Work with VP of product, sales VPs and consulting VP team members to develop key presentations and SOW’s.
• Along with VP of Product will lead proposals to clients both in written formats as well as face‑to‑face presentations.
• Along with the sales team and President of Publicis Sports, effectively participate in business development presentations and pitches.
• Structure recurring communications for senior business leaders with Publicis Sports and VP of Product and key partners that effectively relays project status and roadmap progress.
• Contribute to positive team culture to foster high performance, efficient processes, and ongoing professional development.

Qualifications

• BA/BS degree or equivalent experience required; MBA preferred.
• 5+ years leading a measurement/research and/or analytics team in sports and/or entertainment.
• 5+ years working with data vendors such as (but not limited to) Nielsen, Hive, Zoomph.
• 6+ years of business strategy, consulting, or agency experience (preferably in the sports/entertainment industry).
• 2+ year(s) experience with data visualization tools (Tableau, PowerBI, Looker).
• 2+ years’ experience with SQL, R and/or another statistical programming language a plus.
• 1+ years experience with automated AI workflows that streamline the processing of datasets while improving the operational efficiency of data delivery and project management.
• Ability to communicate professionally in both a written and verbal context with external end‑users and internal colleagues.
• Attention to detail, ability to work with deadlines, and ability to coordinate across multiple departments.
• Intellectual curiosity and propensity to learn new subjects quickly.
• Strong relationship development and negotiating skills; ability to earn respect and trust among internal and external business partners and team members.
• Proven experience in collaborating across teams and lines of business within large organizations, including influencing partners and working with diverse teams.
• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly.
• Ability to lead a team in a comprehensive and organizational manner.
• Proficient in Microsoft Suite, particularly with PowerPoint, Word and Excel.
• Strong organizational, analytical, and technical skills.
• Ability to travel once a month for client presentations.
• Must have a deep knowledge of sponsorship, data and the sports industry.

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation

Compensation Range: $129,485- $207,324 annually. This is the pay range the company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the company reserves the right to modify this pay range at any time.

EEO Statement

All your information will be kept confidential according to EEO guidelines.

#J-18808-Ljbffr