Senior Strategist
Publicis Groupe ANZ, New York, NY, United States
Senior Strategist
Overview
The Senior Strategist drives integrated marketing by connecting cross-functional teams, leveraging data and AI-driven insights to shape messaging, and delivering clear, strategic recommendations that align brand, audience, and market dynamics.
Responsibilities
Serve as the linchpin in connecting projects across Creative, Production, Media Investment & Regional Field Teams
Help ensure Messaging Strategy Execution with insights on the Toyota Brand, Competition, Customers & Marketplace
Draft Input Briefs that translate Data into Sharp Messaging Solutions
Develop & Analyze Business Data including Audience Segmentation, Regional, National & Competitive Sales Statistics
Actively Manage a Variety of Digital Content (Display, Social, Dynamic Messages, Website) to ensure Accuracy & Messaging Alignment
Collect, Collate, Manage and Maintain Sales Reports, Marketing Performance Reports, Research Reports & Data across a wide variety of Media & Research Channels for easy reference in the Development of Messaging Strategy
Quickly Adapt, Format & Communicate Data Inputs into Actionable Information for Creative Production
Serve as a Data Resource for Sales, Audiences, Competitive & Messaging Insights at National/Regional/Market Levels including Inventory, Competitive Product / Pricing / Incentive Activity, and Segment Dynamics
Create Executive-Level Presentations & Reports / Recommendations for Regional Field Teams, Leadership & Clients
Explore and Implement Widely-Used and Emerging AI Insight Tools & Media Technology
Qualifications
A Collaborative Contributor Mindset
Obsessively organized
Excellent Project Management Skills
Strong Analytical Skills to translate Complex Data into Actionable Insights
2-3 years in a Marketing Agency (or related) across all media types preferred
Proficiency with Microsoft Office and iWork (Keynote)
Proficiency in using AI and LLM resources
Strong Presentations Skills
Additional information Our Publicis Groupe motto "Viva La Différence" means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Compensation Range: $70,000 - $100,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
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Responsibilities
Serve as the linchpin in connecting projects across Creative, Production, Media Investment & Regional Field Teams
Help ensure Messaging Strategy Execution with insights on the Toyota Brand, Competition, Customers & Marketplace
Draft Input Briefs that translate Data into Sharp Messaging Solutions
Develop & Analyze Business Data including Audience Segmentation, Regional, National & Competitive Sales Statistics
Actively Manage a Variety of Digital Content (Display, Social, Dynamic Messages, Website) to ensure Accuracy & Messaging Alignment
Collect, Collate, Manage and Maintain Sales Reports, Marketing Performance Reports, Research Reports & Data across a wide variety of Media & Research Channels for easy reference in the Development of Messaging Strategy
Quickly Adapt, Format & Communicate Data Inputs into Actionable Information for Creative Production
Serve as a Data Resource for Sales, Audiences, Competitive & Messaging Insights at National/Regional/Market Levels including Inventory, Competitive Product / Pricing / Incentive Activity, and Segment Dynamics
Create Executive-Level Presentations & Reports / Recommendations for Regional Field Teams, Leadership & Clients
Explore and Implement Widely-Used and Emerging AI Insight Tools & Media Technology
Qualifications
A Collaborative Contributor Mindset
Obsessively organized
Excellent Project Management Skills
Strong Analytical Skills to translate Complex Data into Actionable Insights
2-3 years in a Marketing Agency (or related) across all media types preferred
Proficiency with Microsoft Office and iWork (Keynote)
Proficiency in using AI and LLM resources
Strong Presentations Skills
Additional information Our Publicis Groupe motto "Viva La Différence" means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Compensation Range: $70,000 - $100,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
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