Part-time Content & Social Media Coordinator
PUFFCUFF, New York, NY, United States
PuffCuff is not just a product. It’s a solution.
We created a patented, pain‑free alternative to elastic hair ties for people with thick, curly, and textured hair. After 12+ years, 800,000+ units sold, and customers in 80+ countries, our focus is simple:
Get in front of the millions of people who need this product—but don’t know it exists.
We are looking for someone who can help us do that through consistent, high‑volume, creator‑driven content that converts.
Role Overview This role is responsible for executing PuffCuff’s content engine across TikTok, Instagram, and Facebook.
You will primarily edit, repurpose, and distribute content created by customers, affiliates, and creators—including website reviews—not film everything from scratch.
Your goal is to turn existing content into high‑performing assets that drive conversion and community growth.
This role requires both strong execution and light strategic thinking. You should be able to identify patterns in content performance and make recommendations on what to produce more (or less) of.
Channels You’ll Manage What You’ll Own: Content Execution
Edit and repurpose short‑form video content for TikTok, Instagram, and Facebook
Adapt content appropriately for each platform (format, captions, timing)
Turn 1 piece of content into multiple variations (hooks, captions, formats)
Publish and schedule content consistently
Content Engine
Help drive toward a goal of ~100 pieces of content per month
Customer Review Content
Pull high‑quality reviews from PuffCuff’s website (Judge.me)
Turn written reviews into:
Use real customer experiences to build trust and drive conversion
UGC & Creator Content
Organize and manage content from:
Identify high‑performing content and repurpose it into multiple assets across platforms
Work closely with the TikTok Shop Affiliate Manager to:
Receive and organize creator content
Identify high‑performing creators and content
Assist with outreach and coordination of the Cuffed Collective
Content Planning & Scheduling
Create and maintain a rolling 2‑month content calendar
Maintain a minimum 1‑week buffer of scheduled content at all times
Ensure consistent distribution across all channels
Cross‑Functional Collaboration
Collaborate with the Customer Service Manager, who owns community engagement and comment responses
Flag high‑value comments, customer questions, and content opportunities to the team
Identify recurring questions or feedback that can be turned into content
Use insights from customer conversations (provided by the Customer Service Manager) to inform and improve content creation
Performance Tracking & Insight
Track content performance (views, engagement, trends)
Maintain a simple tracking system
Identify top‑performing content and patterns
Provide 1–2 weekly recommendations on what content to create more (or less) of based on performance
Non‑Negotiable Content Rule
Clearly communicate the problem (pain, breakage, tension from traditional hair ties)
Show PuffCuff as the solution
If it does not do both, it should not be posted.
How You’ll Work
Reports to: Operations Manager
Works closely with:
Founder (brand voice, messaging, product education)
TikTok Shop Affiliate Manager (creator pipeline and UGC flow)
Community management (comments and DMs) is owned by the Customer Service Manager. This role supports by identifying trends and surfacing insights, not directly managing responses.
This is an execution role with a thinking component. Your responsibility is to execute consistently, identify what works, and help improve output over time.
What Success Looks Like (First 30–60 Days)
Consistent posting cadence established within 2 weeks
Content calendar built with a full 2‑month view
Minimum 1‑week scheduling buffer maintained at all times
10–20 pieces of content repurposed weekly
Strong use of UGC and customer review content
Clear identification of top‑performing content formats
Ability to explain why certain content performs well
Increase in engagement and conversion signals (comments, clicks, purchases)
Weekly Deliverables
10–20 pieces of edited and repurposed content
Organized library of UGC and review‑based content
Identification of top 3 performing posts
1–2 recommendations on what to create more (or less) of based on performance
Success Metrics
Conversion signals from content
Effective use of creator and affiliate content
Consistent distribution across TikTok, Instagram, and Facebook
Ability to identify and repeat high‑performing formats
Follower count is not the priority. Conversion is.
Tools You’ll Use
Judge.me (customer reviews)
Ideal Candidate
1–3+ years experience in social media, content, or digital marketing
Strong understanding of TikTok and short‑form video
Skilled in video editing and content repurposing
Ability to identify patterns in content performance and make simple recommendations
Experience turning written content (reviews) into engaging posts
Comfortable working with UGC and creator content
Organized and able to manage content calendars and buffers
Data‑aware and able to learn from performance trends
Experience in CPG, beauty, or hair is a plus
This Role Is Not For You If
You prefer creating content from scratch over editing and repurposing
You focus primarily on aesthetics over performance
You are not comfortable working with existing content and iterating quickly
You are looking to be the face of the brand
This role is about:
Turning existing content into high‑performing assets
Learning what works—and doing more of it
If you enjoy execution, speed, and making content perform, this role is for you.
#J-18808-Ljbffr
We created a patented, pain‑free alternative to elastic hair ties for people with thick, curly, and textured hair. After 12+ years, 800,000+ units sold, and customers in 80+ countries, our focus is simple:
Get in front of the millions of people who need this product—but don’t know it exists.
We are looking for someone who can help us do that through consistent, high‑volume, creator‑driven content that converts.
Role Overview This role is responsible for executing PuffCuff’s content engine across TikTok, Instagram, and Facebook.
You will primarily edit, repurpose, and distribute content created by customers, affiliates, and creators—including website reviews—not film everything from scratch.
Your goal is to turn existing content into high‑performing assets that drive conversion and community growth.
This role requires both strong execution and light strategic thinking. You should be able to identify patterns in content performance and make recommendations on what to produce more (or less) of.
Channels You’ll Manage What You’ll Own: Content Execution
Edit and repurpose short‑form video content for TikTok, Instagram, and Facebook
Adapt content appropriately for each platform (format, captions, timing)
Turn 1 piece of content into multiple variations (hooks, captions, formats)
Publish and schedule content consistently
Content Engine
Help drive toward a goal of ~100 pieces of content per month
Customer Review Content
Pull high‑quality reviews from PuffCuff’s website (Judge.me)
Turn written reviews into:
Use real customer experiences to build trust and drive conversion
UGC & Creator Content
Organize and manage content from:
Identify high‑performing content and repurpose it into multiple assets across platforms
Work closely with the TikTok Shop Affiliate Manager to:
Receive and organize creator content
Identify high‑performing creators and content
Assist with outreach and coordination of the Cuffed Collective
Content Planning & Scheduling
Create and maintain a rolling 2‑month content calendar
Maintain a minimum 1‑week buffer of scheduled content at all times
Ensure consistent distribution across all channels
Cross‑Functional Collaboration
Collaborate with the Customer Service Manager, who owns community engagement and comment responses
Flag high‑value comments, customer questions, and content opportunities to the team
Identify recurring questions or feedback that can be turned into content
Use insights from customer conversations (provided by the Customer Service Manager) to inform and improve content creation
Performance Tracking & Insight
Track content performance (views, engagement, trends)
Maintain a simple tracking system
Identify top‑performing content and patterns
Provide 1–2 weekly recommendations on what content to create more (or less) of based on performance
Non‑Negotiable Content Rule
Clearly communicate the problem (pain, breakage, tension from traditional hair ties)
Show PuffCuff as the solution
If it does not do both, it should not be posted.
How You’ll Work
Reports to: Operations Manager
Works closely with:
Founder (brand voice, messaging, product education)
TikTok Shop Affiliate Manager (creator pipeline and UGC flow)
Community management (comments and DMs) is owned by the Customer Service Manager. This role supports by identifying trends and surfacing insights, not directly managing responses.
This is an execution role with a thinking component. Your responsibility is to execute consistently, identify what works, and help improve output over time.
What Success Looks Like (First 30–60 Days)
Consistent posting cadence established within 2 weeks
Content calendar built with a full 2‑month view
Minimum 1‑week scheduling buffer maintained at all times
10–20 pieces of content repurposed weekly
Strong use of UGC and customer review content
Clear identification of top‑performing content formats
Ability to explain why certain content performs well
Increase in engagement and conversion signals (comments, clicks, purchases)
Weekly Deliverables
10–20 pieces of edited and repurposed content
Organized library of UGC and review‑based content
Identification of top 3 performing posts
1–2 recommendations on what to create more (or less) of based on performance
Success Metrics
Conversion signals from content
Effective use of creator and affiliate content
Consistent distribution across TikTok, Instagram, and Facebook
Ability to identify and repeat high‑performing formats
Follower count is not the priority. Conversion is.
Tools You’ll Use
Judge.me (customer reviews)
Ideal Candidate
1–3+ years experience in social media, content, or digital marketing
Strong understanding of TikTok and short‑form video
Skilled in video editing and content repurposing
Ability to identify patterns in content performance and make simple recommendations
Experience turning written content (reviews) into engaging posts
Comfortable working with UGC and creator content
Organized and able to manage content calendars and buffers
Data‑aware and able to learn from performance trends
Experience in CPG, beauty, or hair is a plus
This Role Is Not For You If
You prefer creating content from scratch over editing and repurposing
You focus primarily on aesthetics over performance
You are not comfortable working with existing content and iterating quickly
You are looking to be the face of the brand
This role is about:
Turning existing content into high‑performing assets
Learning what works—and doing more of it
If you enjoy execution, speed, and making content perform, this role is for you.
#J-18808-Ljbffr