Part-time Content & Social Media Coordinator

PuffCuff is not just a product. It’s a solution. We created a patented, pain‑free alternative to elastic hair ties for people with thick, curly, and textured hair. After 12+ years, 800,000+ units sold, and customers in 80+ countries, our focus is simple: Get in front of the millions of people who need this product—but don’t know it exists. We are looking for someone who can help us do that through consistent, high‑volume, creator‑driven content that converts. Role Overview This role is responsible for executing PuffCuff’s content engine across TikTok, Instagram, and Facebook. You will primarily edit, repurpose, and distribute content created by customers, affiliates, and creators—including website reviews—not film everything from scratch. Your goal is to turn existing content into high‑performing assets that drive conversion and community growth. This role requires both strong execution and light strategic thinking. You should be able to identify patterns in content performance and make recommendations on what to produce more (or less) of. Channels You’ll Manage What You’ll Own: Content Execution Edit and repurpose short‑form video content for TikTok, Instagram, and Facebook Adapt content appropriately for each platform (format, captions, timing) Turn 1 piece of content into multiple variations (hooks, captions, formats) Publish and schedule content consistently Content Engine Help drive toward a goal of ~100 pieces of content per month Customer Review Content Pull high‑quality reviews from PuffCuff’s website (Judge.me) Turn written reviews into: Use real customer experiences to build trust and drive conversion UGC & Creator Content Organize and manage content from: Identify high‑performing content and repurpose it into multiple assets across platforms Work closely with the TikTok Shop Affiliate Manager to: Receive and organize creator content Identify high‑performing creators and content Assist with outreach and coordination of the Cuffed Collective Content Planning & Scheduling Create and maintain a rolling 2‑month content calendar Maintain a minimum 1‑week buffer of scheduled content at all times Ensure consistent distribution across all channels Cross‑Functional Collaboration Collaborate with the Customer Service Manager, who owns community engagement and comment responses Flag high‑value comments, customer questions, and content opportunities to the team Identify recurring questions or feedback that can be turned into content Use insights from customer conversations (provided by the Customer Service Manager) to inform and improve content creation Performance Tracking & Insight Track content performance (views, engagement, trends) Maintain a simple tracking system Identify top‑performing content and patterns Provide 1–2 weekly recommendations on what content to create more (or less) of based on performance Non‑Negotiable Content Rule Clearly communicate the problem (pain, breakage, tension from traditional hair ties) Show PuffCuff as the solution If it does not do both, it should not be posted. How You’ll Work Reports to: Operations Manager Works closely with: Founder (brand voice, messaging, product education) TikTok Shop Affiliate Manager (creator pipeline and UGC flow) Community management (comments and DMs) is owned by the Customer Service Manager. This role supports by identifying trends and surfacing insights, not directly managing responses. This is an execution role with a thinking component. Your responsibility is to execute consistently, identify what works, and help improve output over time. What Success Looks Like (First 30–60 Days) Consistent posting cadence established within 2 weeks Content calendar built with a full 2‑month view Minimum 1‑week scheduling buffer maintained at all times 10–20 pieces of content repurposed weekly Strong use of UGC and customer review content Clear identification of top‑performing content formats Ability to explain why certain content performs well Increase in engagement and conversion signals (comments, clicks, purchases) Weekly Deliverables 10–20 pieces of edited and repurposed content Organized library of UGC and review‑based content Identification of top 3 performing posts 1–2 recommendations on what to create more (or less) of based on performance Success Metrics Conversion signals from content Effective use of creator and affiliate content Consistent distribution across TikTok, Instagram, and Facebook Ability to identify and repeat high‑performing formats Follower count is not the priority. Conversion is. Tools You’ll Use Judge.me (customer reviews) Ideal Candidate 1–3+ years experience in social media, content, or digital marketing Strong understanding of TikTok and short‑form video Skilled in video editing and content repurposing Ability to identify patterns in content performance and make simple recommendations Experience turning written content (reviews) into engaging posts Comfortable working with UGC and creator content Organized and able to manage content calendars and buffers Data‑aware and able to learn from performance trends Experience in CPG, beauty, or hair is a plus This Role Is Not For You If You prefer creating content from scratch over editing and repurposing You focus primarily on aesthetics over performance You are not comfortable working with existing content and iterating quickly You are looking to be the face of the brand This role is about: Turning existing content into high‑performing assets Learning what works—and doing more of it If you enjoy execution, speed, and making content perform, this role is for you. #J-18808-Ljbffr