SVP of Growth Marketing
New York Technology Partners, New York, NY, United States
What You’ll Own
Growth Strategy & Direction
Define a clear, forward‑looking growth vision for a premium subscription business and turn it into an actionable plan.
Stay ahead of shifts in AI, platforms, audience behavior, and evolving business models that influence how users discover and pay for content.
Set the standard for excellence across the full customer journey—acquisition, onboarding, engagement, retention, and expansion.
Subscription Growth & Performance
Take full ownership of the individual subscription business, driving acquisition, retention, and long‑term customer value.
Lead multi‑channel acquisition efforts across organic, paid, partnerships, and product‑driven growth.
Develop and continuously improve lifecycle and retention strategies grounded in data, product experience, and content value.
Collaborate with product, data, and content teams to create experiences that deepen engagement and loyalty.
Analytics & Decision‑Making
Establish strong frameworks for measurement, forecasting, and prioritization.
Build insights that explain not just performance outcomes, but the drivers behind them.
Use data to inform trade‑offs and investments, while applying strategic judgment when needed.
Leadership & Organizational Impact
Lead and motivate a cross‑functional growth team.
Challenge existing assumptions and introduce more effective ways of working.
Drive clarity and progress in ambiguous situations, maintaining momentum.
Foster a culture of accountability, speed, creativity, and ownership.
Broader Growth Support
Contribute to growth initiatives across marketing, partnerships, and events as needed.
Ensure a consistent and cohesive growth approach while maintaining focus on the core subscription business.
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Define a clear, forward‑looking growth vision for a premium subscription business and turn it into an actionable plan.
Stay ahead of shifts in AI, platforms, audience behavior, and evolving business models that influence how users discover and pay for content.
Set the standard for excellence across the full customer journey—acquisition, onboarding, engagement, retention, and expansion.
Subscription Growth & Performance
Take full ownership of the individual subscription business, driving acquisition, retention, and long‑term customer value.
Lead multi‑channel acquisition efforts across organic, paid, partnerships, and product‑driven growth.
Develop and continuously improve lifecycle and retention strategies grounded in data, product experience, and content value.
Collaborate with product, data, and content teams to create experiences that deepen engagement and loyalty.
Analytics & Decision‑Making
Establish strong frameworks for measurement, forecasting, and prioritization.
Build insights that explain not just performance outcomes, but the drivers behind them.
Use data to inform trade‑offs and investments, while applying strategic judgment when needed.
Leadership & Organizational Impact
Lead and motivate a cross‑functional growth team.
Challenge existing assumptions and introduce more effective ways of working.
Drive clarity and progress in ambiguous situations, maintaining momentum.
Foster a culture of accountability, speed, creativity, and ownership.
Broader Growth Support
Contribute to growth initiatives across marketing, partnerships, and events as needed.
Ensure a consistent and cohesive growth approach while maintaining focus on the core subscription business.
#J-18808-Ljbffr