Digital Marketing Specialist

Overview Primary Purpose of Organizational Unit: University Communications and Marketing protects and advances Carolina’s reputation as the nation’s first and best public research university. In partnership with leaders and colleagues across campus, the team is responsible for developing and implementing an integrated strategy to share the impact of our university’s teaching, research and service that improves our state, nation and world. Areas within University Communications and Marketing include Web Planning and Production, Internal Communications, Digital Production, Executive Communications, Strategic Communication, Marketing, Social Media, Creative Services, and the UNC Visitors Center. Position Summary UNC-Chapel Hill’s University Communications and Marketing department is seeking a Digital Marketing Specialist. This is a perfect position for a seasoned communications professional with experience in planning and implementing digital marketing campaigns, both in-house and with vendor support. Reporting to the director of marketing strategy, the digital marketing specialist will develop and implement paid social media campaigns, coordinate paid media buys, track pacing and metrics across digital platforms, develop strategic recommendations based on best practices and observed performance, and help measure the impact of our communications efforts with the University’s target audiences. Minimum Education and Experience Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions. Required Qualifications Demonstrated experience developing and executing paid social media campaigns on Meta, LinkedIn, and X. Demonstrated experience with tools such as Google Analytics, Facebook Insights, Business Suite, X and Instagram Analytics to standardize reporting of digital and social media metrics. Knowledge of SEO and AP Style. Preferred Qualifications Three years of relevant experience. Ability to develop standard benchmarking and reporting systems. Administrative Details Department: University Comms and Marketing-258000 Career Area: Public Relations/Communications/Marketing Posting Open Date: 04/10/2026 Application Deadline: 04/23/2026 Open Until Filled: No Position Type: Permanent Staff (EHRA NF) Working Title: Digital Marketing Specialist Appointment Type: EHRA Non-Faculty Position Number: 00062402 Vacancy ID: NF0009667 Full Time/Part Time: Full-Time Permanent FTE: 1 Hours per week: 40 Position Location: North Carolina, US Proposed Start Date: 06/15/2026 #J-18808-Ljbffr