Senior Solutions Marketing Manager - Government
Siemens, Raleigh, NC, United States
Who we are
Build a brighter future while learning and growing with a Siemens company at the intersection of technology, community and sustainability. Our global team of innovators is always looking to create meaningful solutions to some of the toughest challenges facing our world. Find out how far your passion can take you.
About the Job
We’re looking for a motivated and collaborative Senior Solutions Marketing Manager – Government to lead go-to-market strategies and drive successful product launches for our Government vertical portfolio, which serves municipalities, state and special services districts.
Reporting into product management, you’ll partner closely with cross‑functional teams across North America—including marketing, sales, enablement, strategy, training and services—to bring solutions to market and drive adoption.
This role is well suited for someone who works effectively in fast‑paced environments, enjoys translating complex solutions into clear, actionable messaging, and focuses on equipping sales teams and engaging customers to achieve measurable outcomes.
What you will do
Develop and execute strategic marketing plans for new product launches and enhancements.
Partner with product management and cross‑functional collaborators to influence initiatives throughout the New Solution Introduction (NSI) process.
Create clear and compelling positioning, value propositions and messaging tailored to government buyer personas, use cases and market needs.
Apply market trends, customer insights and competitive intelligence to inform strategy, prioritization and messaging decisions.
Partner with marketing teams to produce high‑impact campaigns and content such as blogs, white papers and customer stories.
Partner with sales enablement to develop bill of materials (BOM) that includes compelling pitch decks, battle cards, FAQs and product sheets.
Present recommendations and insights to senior and executive partners, translating product value into business impact.
What you need
Bachelor’s degree and 8+ years of experience in product marketing or a related field.
Experience marketing or selling solutions to government facilities, infrastructure, asset and operations management and/or capital planning software.
Solid understanding of SaaS business models and go‑to‑market execution.
Experienced developing product marketing strategies that support growth with new and existing clients.
Demonstrated ability to develop product positioning and messaging frameworks.
Ability to manage multiple initiatives, prioritize effectively and achieve desired outcomes.
Clear and concise written and verbal communication skills.
Strong presentation skills a requirement, including presenting to senior leadership.
Location: Fully remote in US.
What makes you a Standout
Strategic problem solver who combines analysis with action and follow‑through.
Curious, data‑driven and client‑focused.
Interest in understanding the maintenance and operations industry and how technology supports it.
Strong organizational and project management skills, with the ability to manage competing priorities.
Willingness to take ownership, make recommendations and move initiatives forward.
Enjoy working across teams and building strong relationships.
Bring a growth mindset and a passion for continuous improvement.
Comfortable navigating ambiguity and driving clarity.
Take initiative and thrive in collaborative environments.
The Brightly culture
We’re guided by a vision of community that serves the ambitions and wellbeing of all people and our professional communities are no exception. We model that ideal every day by being supportive, collaborative partners to one another, conscientiously making space for our colleagues to grow and thrive. Our passionate team is driven to create a future where smarter infrastructure protects the environments that shape and connect us all. That brighter future starts with us.
Our Commitment to Equity and Inclusion in our Diverse Global Workforce
We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills and experiences. We welcome you to bring your authentic self and transform the everyday with us.
Other Information
Organization: Smart Infrastructure
Job Type: Full‑time
Category: Marketing
Salary: $91,463 – $156,794
Job Family: Brightly Software
Req ID: 503017
#J-18808-Ljbffr
Build a brighter future while learning and growing with a Siemens company at the intersection of technology, community and sustainability. Our global team of innovators is always looking to create meaningful solutions to some of the toughest challenges facing our world. Find out how far your passion can take you.
About the Job
We’re looking for a motivated and collaborative Senior Solutions Marketing Manager – Government to lead go-to-market strategies and drive successful product launches for our Government vertical portfolio, which serves municipalities, state and special services districts.
Reporting into product management, you’ll partner closely with cross‑functional teams across North America—including marketing, sales, enablement, strategy, training and services—to bring solutions to market and drive adoption.
This role is well suited for someone who works effectively in fast‑paced environments, enjoys translating complex solutions into clear, actionable messaging, and focuses on equipping sales teams and engaging customers to achieve measurable outcomes.
What you will do
Develop and execute strategic marketing plans for new product launches and enhancements.
Partner with product management and cross‑functional collaborators to influence initiatives throughout the New Solution Introduction (NSI) process.
Create clear and compelling positioning, value propositions and messaging tailored to government buyer personas, use cases and market needs.
Apply market trends, customer insights and competitive intelligence to inform strategy, prioritization and messaging decisions.
Partner with marketing teams to produce high‑impact campaigns and content such as blogs, white papers and customer stories.
Partner with sales enablement to develop bill of materials (BOM) that includes compelling pitch decks, battle cards, FAQs and product sheets.
Present recommendations and insights to senior and executive partners, translating product value into business impact.
What you need
Bachelor’s degree and 8+ years of experience in product marketing or a related field.
Experience marketing or selling solutions to government facilities, infrastructure, asset and operations management and/or capital planning software.
Solid understanding of SaaS business models and go‑to‑market execution.
Experienced developing product marketing strategies that support growth with new and existing clients.
Demonstrated ability to develop product positioning and messaging frameworks.
Ability to manage multiple initiatives, prioritize effectively and achieve desired outcomes.
Clear and concise written and verbal communication skills.
Strong presentation skills a requirement, including presenting to senior leadership.
Location: Fully remote in US.
What makes you a Standout
Strategic problem solver who combines analysis with action and follow‑through.
Curious, data‑driven and client‑focused.
Interest in understanding the maintenance and operations industry and how technology supports it.
Strong organizational and project management skills, with the ability to manage competing priorities.
Willingness to take ownership, make recommendations and move initiatives forward.
Enjoy working across teams and building strong relationships.
Bring a growth mindset and a passion for continuous improvement.
Comfortable navigating ambiguity and driving clarity.
Take initiative and thrive in collaborative environments.
The Brightly culture
We’re guided by a vision of community that serves the ambitions and wellbeing of all people and our professional communities are no exception. We model that ideal every day by being supportive, collaborative partners to one another, conscientiously making space for our colleagues to grow and thrive. Our passionate team is driven to create a future where smarter infrastructure protects the environments that shape and connect us all. That brighter future starts with us.
Our Commitment to Equity and Inclusion in our Diverse Global Workforce
We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills and experiences. We welcome you to bring your authentic self and transform the everyday with us.
Other Information
Organization: Smart Infrastructure
Job Type: Full‑time
Category: Marketing
Salary: $91,463 – $156,794
Job Family: Brightly Software
Req ID: 503017
#J-18808-Ljbffr