Marketing Operations Manager

Job Description Manager, B2B Marketing Operations – must be based in Seattle. Remote work is not available for this role. Introduction to the Team Travel Partnerships and Advertising supports partners such as hotels, vacation rentals, airlines, destination marketing organizations, and more, delivering excellent traveler and B2B experiences. The team drives partner growth through competitive supply and our leading advertising and travel media network. Responsibilities Work with internal marketing stakeholders to gather requirements and translate them into clear briefs for technical teams and marketing systems owners, ensuring Marketo, Salesforce, and related tools can deliver on those requirements. Create and manage automated, multi‑touch prospect and customer lifecycle programs (campaigns and journeys), including build, QA, launch, and ongoing optimization. Partner with the technical and data teams to review and validate data structures (including custom objects and JSON payloads) used to support campaigns, segmentation, and personalization. Contribute to the design of data flows and field mappings between Marketo and other systems to support accurate routing, reporting, and attribution. Manage process design and documentation: identify, design, and document scalable workflows, SLAs, and standard operating procedures that enable the marketing team to work efficiently and consistently. Support data migration projects and system updates/changes, ensuring business requirements are met; assist with data validation (e.g., field values, picklists, sync rules) and highlight risks to Marketo/Salesforce integrations and program triggers. Make recommendations and provide input on goals, objectives, and marketing automation best practices, acting as an internal consultant for campaign design, audience strategy, and operational feasibility. Be accountable for on‑time, high‑quality execution of automation projects and campaigns, collaborating closely with campaign owners to test, troubleshoot, and optimize for performance. Monitor campaign performance, operational metrics, and data quality, surfacing insights and opportunities to improve conversion, engagement, and process efficiency. Maintain and evolve Marketing Operations documentation, including campaign templates, naming conventions, workflow diagrams, and process guides. Qualifications 5+ years of hands‑on Marketo administration experience in a B2B tech environment, with strong working knowledge of Salesforce. Demonstrated experience building, cloning, and optimizing Marketo programs and nurture streams, including smart campaigns, smart lists, and tokens. Familiarity with Marketo Custom Objects and how they support segmentation and personalization (e.g., object relationships, fields, and use cases within campaigns). Ability to read and reason about JSON data structures used in integrations and data pipelines (e.g., identify key fields, understand nested structures, and validate that payloads support campaign requirements). Strong understanding of database structure, data hygiene, and lead management, including normalization, deduplication basics, and how data quality impacts routing and reporting. Experience collaborating on data integration projects involving Marketo (APIs, webhooks, batch imports), with the ability to define marketing requirements, test data flows, and triage issues. Experience with Velocity scripting or similar approaches to dynamic content is a plus; at minimum, comfort working with tokenized/dynamic content frameworks and partnering with more technical resources to implement them. Strong analytical skills with the ability to interpret marketing performance data and funnel metrics, and translate findings into recommendations for optimization. Experience working within a matrixed organization; previous consulting or agency experience supporting multiple stakeholders is a plus. Excellent communication skills, with a track record of cross‑functional collaboration across marketing, sales, and technical teams, and a strong process‑improvement mindset. Compensation Total cash range for this position in Seattle is $116,500.00 to $163,000.00, with the potential to increase pay up to $186,500.00 based on performance. (Similar ranges apply for Chicago and Austin.) Benefits Expedia Group offers medical/dental/vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursements, and travel discounts. Accommodation Requests If you need assistance with any part of the application or recruiting process due to a disability or other condition, please reach out to our Recruiting Accommodations Team. EEO Statement Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E‑Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I‑9 to confirm work authorization. #J-18808-Ljbffr