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Social Media Manager

United States Army Band, Arlington, VA, United States


The United States Army Band “Pershing’s Own,” the U.S. Army’s premier music organization, announces a vacancy for Social Media Manager.

The U.S. Army Band’s Public Affairs Office (PAO) manages how the organization communicates with the public, the media, and internal stakeholders to ensure its mission, performances, and personnel are accurately and compellingly represented. The office develops and distributes press releases, and multimedia content; manages social media and web presence; coordinates media relations and interview requests; and supports marketing and community engagement for concerts, tours, and special events. It also ensures all communications comply with Army and DoD policies, protects the Army’s brand and credibility, and helps tell The Army Band’s story in a way that builds public trust, awareness, and support for the Army’s mission.

Successful candidates will manage The U.S. Army Band’s social media presence, including maintaining a content calendar, creating user generated video content from concept to release, and leading a team of content creators. They will join a three-person, in-house Public Affairs/Marketing shop led by a civilian director. We are seeking applicants that demonstrate the following:

Highly-motivated, creative, and analytical social media professional with a proven ability to research audience trends and translate insights into high-impact content

Strong communicator with refined visual intelligence and technical fluency across major social media platforms

Technical competency with Instagram, Facebook, and YouTube

Strong work ethic and “can-do” attitude

Ability to contribute to an established team

Strong knowledge of band and orchestral repertoire, as well as jazz and various forms of popular music

Eager and willing to add to your knowledge base and skills

Primary Duties and Responsibilities

Sets clear growth and engagement goals, tracks performance, and uses data to continuously optimize content and strategy in line with established KPIs and Content Pillars

Develops, produces, and manages compelling multimedia content that drives engagement, builds brand awareness, and supports event promotion

Optimizes content for reach, discoverability, and platform‑specific best practices

Collaborates seamlessly with marketing, digital media, and web teams to ensure cohesive messaging and execution

Stays current on emerging tools, technologies, analytics, and social media trends

Brings hands‑on experience in analytics, photography, and visual storytelling

Demonstrates a passion for music—especially band, orchestral, jazz, and popular genres—enhancing authentic audience connection

Elevates the organization’s digital presence through strategic storytelling and audience‑focused content execution

Qualifications
Required Qualifications

Demonstrable experience writing, shooting, editing, and crafting content for social media

At least 2 years of experience creating engaging content and managing social media properties in a professional environment

Experience with Meta Business and preferred social media management tools

Demonstrable experience leveraging social media management and analytics tools to align content with established KPIs and Content Pillars.

Experience in explaining complex social media data in an understandable way

Strong visual intelligence to create visually appealing photographs and graphics

Strong media literacy with the ability to access, analyze, and evaluate media in different forms

Possess the ability to identify potential engagement opportunities and the ability to map work to trending news

Possess a passion for learning new technology tools, including graphic design and photography

Ability to engage and form partnerships with communications leaders in other organizations

Preferred Qualifications

Familiarity with project management software or applications (monday.com)

Knowledge of Canon photography equipment

Audition Information
Application Deadline

May 15th, 2026

Telephone Interviews

May 21st-22nd, 2026

Live Interviews*

June 9th, 2026

*Live interviews will be held at Brucker Hall, home of The U.S. Army Band, at 400 McNair Road, Fort Myer, Virginia 22211-1306.

Vacancy is available to civilians and military personnel at the rank of E‑7 or below

All applicants must have U.S. citizenship due to a security clearance requirement

Acceptance of a position requires a minimum four‑year enlistment in the United States Army

Anyone offered a position would be expected to pass an Army physical examination, meet Army height/weight standards, and meet other enlistment standards

Individuals must enlist and begin Basic Combat Training (BCT) prior to their 42nd birthday

Members of The U.S. Army Band are reclassified to MOS of 42S (Special Band Musician)

Permanent Duty Assignment to Fort Myer, VA, located in Arlington, VA

Applications
To apply for this vacancy, candidates must submit the following in *.pdf format using the "Apply Now" button below:

One‑page resume, including current e‑mail, home address, phone number, and birthdate

Examples of 2‑3 successful social media campaigns or projects with a narrative explaining why it was successful

List of at least 3 references with contact information

Military applicants must include (1) their Soldier Talent Profile/Enlisted Records Brief or equivalent, (2) a Letter of Intent to Release from their Commander, and (3) their 3 most recent NCOERs (if applicable)

The annual starting salary for Staff Sergeant equates to $79,612 without dependents and $86,416 with dependents

Full medical and dental coverage

30 days paid vacation annually

Retirement
The Blended Retirement System allows you to immediately begin contributing to a retirement account, in addition to being eligible for a pension after 20 years of active duty service.

Education
Earn full tuition for higher education through the Post 9/11 GI Bill. Also, tuition assistance is available for continuing education.

Military Rank
Members of “Pershing’s Own” are given the Military Occupational Specialty (MOS) of 42S (forty two sierra), “Special Band Musician”. Personnel are promoted to the rank of Staff Sergeant (E‑6) two months after completion of Basic Combat Training.

Location
Permanent duty assignment to Fort Myer, VA, located near the heart of Washington, DC

All applicants must currently hold U.S. Citizenship

Civilian applicants must be 34 years of age or younger at the time of the audition

All applicants must meet the standard requirements for enlistment in the United States Army

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