Email Marketing Specialist (Klaviyo)

This position is posted by Jobgether on behalf of a partner company. We are currently looking for an Email Marketing Specialist (Klaviyo) in Italy. This role is a hands‑on execution opportunity for a detail‑oriented email marketing professional passionate about lifecycle marketing and retention. You will be responsible for bringing brand campaigns and retention strategies to life within Klaviyo, ensuring high‑quality execution across email flows, campaigns, and segmentation. Working in a fully remote environment, you will collaborate closely with internal stakeholders who provide strategic direction and creative briefs. Your focus will be on building, optimizing, and maintaining a high‑performing email ecosystem that drives repeat purchases and customer engagement. The role requires strong operational discipline, creativity within brand guidelines, and a data‑driven mindset. This is an ideal position for someone who thrives in structured execution and enjoys owning the day‑to‑day performance of email marketing programs. Accountabilities Execute end‑to‑end email campaigns in Klaviyo based on internal briefs, including copy drafting, design assembly, scheduling, and QA Build, maintain, and optimise lifecycle flows such as welcome series, cart abandonment, post‑purchase, winback, and VIP journeys Manage segmentation logic, exclusions, and personalization rules to ensure targeted and relevant messaging Maintain campaign calendars and ensure consistent execution aligned with promotional planning Monitor deliverability, list health, and engagement metrics to protect sender reputation and performance Conduct A/B testing across subject lines, content, timing, and offers to continuously improve results Produce weekly and monthly performance reports with insights, learnings, and optimisation recommendations Maintain flow architecture, naming conventions, and documentation for clarity and scalability Requirements 3–5+ years of experience in email and lifecycle marketing, preferably in ecommerce or DTC environments Strong proficiency in Klaviyo, including flows, segmentation, reporting, and template building Ability to write clear, on‑brand email copy aligned with premium or lifestyle aesthetics Experience building and optimising automated lifecycle marketing journeys High attention to detail with strong QA discipline to ensure error‑free campaign execution Ability to interpret performance data and translate insights into actionable improvements Strong organisational skills and ability to manage fast‑paced weekly execution cycles Excellent communication skills and reliability in cross‑functional collaboration Bonus: experience with SMS marketing tools, basic HTML, or retention strategy in DTC brands Benefits Competitive compensation paid in USD on a bi‑monthly schedule Fully remote work environment with flexibility to work from anywhere Paid time off and company‑observed holidays Opportunity to own retention execution for a premium, design‑led DTC brand Clear workflows, structured briefs, and direct collaboration with brand leadership Exposure to high‑impact lifecycle marketing and performance optimisation work Stable, execution‑focused role with strong operational ownership #J-18808-Ljbffr