Email, SMS and Push Marketing Senior Associate
FashionUnited, New York, NY, United States
Email, SMS and Push Marketing Senior Associate
Title: Email, SMS and Push Marketing Senior Associate
Location: New York City
Overview:
Reporting to the Director of Email, SMS and Push Marketing for J.Crew, the Senior Associate will be responsible for channel strategy & execution, implementing program optimizations, executing regular A/B tests, and reporting on performance. The role will involve all aspects of Email, SMS and Push marketing to help drive the overall marketing strategy at J.Crew and meet daily sales goals. Expertise in Email, SMS and Push marketing at an eCommerce or retail company, with a demonstrated passion for the J.Crew brand, is preferred.
Responsibilities:
Manage all aspects of J.Crew’s triggered email program to drive customer conversion
Oversee day‑to‑day and triggered SMS and Push Marketing programs for J.Crew
Partner with creative team to create high performing Emails, SMS and Push messages that drive conversion and increase customer lifetime value
Consistently provide insights and channel optimizations from quantitative and qualitative data
Own the audience segmentation and personalization strategies to drive customer retention and new customer conversion
Analyze and share creative performance to inform content strategy going forward
Collaborate with cross‑functional teams to ensure successful and timely delivery of all campaigns
QA and approve all campaigns to ensure creative, content, links, and copy are accurate for deployment
Partner with Project Management, Merchandising, Planning, and Customer Insights teams to drive channel strategy and deliver on J.Crew business goals and KPIs
Partner with the Marketing Orchestration Provider to drive performance and unlock new capabilities
Ensure emails adhere to all GDPR and CAN‑SPAM legal requirements
Qualifications:
2–3 years of related experience in email, SMS or push marketing, retail preferred
Strong analytical skills; proficiency in Microsoft Excel and Google Analytics
Experience with a major ESP (e.g., Braze, Salesforce Marketing Cloud)
Very strong communication and team‑working skills
High level of organization coupled with attention to detail
Willingness for occasional night, weekend, and holiday work
Interest in learning about marketing financials
Self‑starter who exhibits curiosity
Ability to prioritize multiple objectives within a fast‑paced, changing environment
Aptitude to think strategically but act tactically
Confidence in project management and presentation skills
We welcome you to apply, even if you don't check all the boxes. Our passion is scouting life‑long learners who are driven by curiosity, and who feel connected to our brands and share our desire to make an impact.
Benefits + Perks:
Health & Well‑being:
Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
Associate Discount:
Great associate discount across all brands (J.Crew, J.Crew Factory, and Madewell).
Summer Fridays:
Office closes at 1:00 PM every Friday during the summer months.
Community Impact:
Support for communities through philanthropic efforts and the J.Crew Cares Program.
Winter Break:
Winter break at the end of December for eligible full‑time associates at the Home Office to refresh and recharge.
Note: Availability of these benefits and perks may be subject to work location & employment type and may have certain eligibility requirements.
Salary Range: $80,800 – $100,400
At J.Crew Group (JCG) we aim to pay competitively for our company’s size and industry. The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job‑related knowledge, skills, and experience among other factors. The base salary is just one component of JCG’s competitive total rewards strategy that also includes the opportunity for bonus, competitive benefits and perks.
JCG affirms equal opportunity for all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.
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Location: New York City
Overview:
Reporting to the Director of Email, SMS and Push Marketing for J.Crew, the Senior Associate will be responsible for channel strategy & execution, implementing program optimizations, executing regular A/B tests, and reporting on performance. The role will involve all aspects of Email, SMS and Push marketing to help drive the overall marketing strategy at J.Crew and meet daily sales goals. Expertise in Email, SMS and Push marketing at an eCommerce or retail company, with a demonstrated passion for the J.Crew brand, is preferred.
Responsibilities:
Manage all aspects of J.Crew’s triggered email program to drive customer conversion
Oversee day‑to‑day and triggered SMS and Push Marketing programs for J.Crew
Partner with creative team to create high performing Emails, SMS and Push messages that drive conversion and increase customer lifetime value
Consistently provide insights and channel optimizations from quantitative and qualitative data
Own the audience segmentation and personalization strategies to drive customer retention and new customer conversion
Analyze and share creative performance to inform content strategy going forward
Collaborate with cross‑functional teams to ensure successful and timely delivery of all campaigns
QA and approve all campaigns to ensure creative, content, links, and copy are accurate for deployment
Partner with Project Management, Merchandising, Planning, and Customer Insights teams to drive channel strategy and deliver on J.Crew business goals and KPIs
Partner with the Marketing Orchestration Provider to drive performance and unlock new capabilities
Ensure emails adhere to all GDPR and CAN‑SPAM legal requirements
Qualifications:
2–3 years of related experience in email, SMS or push marketing, retail preferred
Strong analytical skills; proficiency in Microsoft Excel and Google Analytics
Experience with a major ESP (e.g., Braze, Salesforce Marketing Cloud)
Very strong communication and team‑working skills
High level of organization coupled with attention to detail
Willingness for occasional night, weekend, and holiday work
Interest in learning about marketing financials
Self‑starter who exhibits curiosity
Ability to prioritize multiple objectives within a fast‑paced, changing environment
Aptitude to think strategically but act tactically
Confidence in project management and presentation skills
We welcome you to apply, even if you don't check all the boxes. Our passion is scouting life‑long learners who are driven by curiosity, and who feel connected to our brands and share our desire to make an impact.
Benefits + Perks:
Health & Well‑being:
Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
Associate Discount:
Great associate discount across all brands (J.Crew, J.Crew Factory, and Madewell).
Summer Fridays:
Office closes at 1:00 PM every Friday during the summer months.
Community Impact:
Support for communities through philanthropic efforts and the J.Crew Cares Program.
Winter Break:
Winter break at the end of December for eligible full‑time associates at the Home Office to refresh and recharge.
Note: Availability of these benefits and perks may be subject to work location & employment type and may have certain eligibility requirements.
Salary Range: $80,800 – $100,400
At J.Crew Group (JCG) we aim to pay competitively for our company’s size and industry. The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job‑related knowledge, skills, and experience among other factors. The base salary is just one component of JCG’s competitive total rewards strategy that also includes the opportunity for bonus, competitive benefits and perks.
JCG affirms equal opportunity for all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.
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