Marketing & Growth Operations Manager
King River Capital Group, San Francisco, CA, United States
Cover Genius is a Series E insurtech that protects the global customers of the world’s largest digital companies including Booking Holdings, owner of Priceline, Kayak and Booking.com, Intuit, Uber, Hopper, Ryanair, Turkish Airlines, Descartes ShipRush, Zip and SeatGeek. We’re also available at Amazon, Flipkart, eBay, Wayfair and SE Asia’s largest company, Shopee. Our partners integrate with XCover, our award‑winning insurance distribution platform, to embed protection for millions of customers worldwide each year.
Our team and products have been recognized with dozens of awards including by the Financial Times which ranked Cover Genius as the #1 fastest‑growing company in APAC in 2020. Our diverse team across 20+ countries and many language groups commit itself to diverse cultural programs, in particular “CG Gives” which makes social entrepreneurs out of us all and funds development initiatives in global communities.
About the Role
As the Marketing & Growth Operations Manager, you will be the architect of our next‑generation go‑to‑market engine. We are transitioning to a sophisticated ABM‑led powerhouse, and we need a visionary operator to lead a complete ground‑up rebuild of our MarTech stack. You will leverage AI agents to eliminate manual toil and build the intent‑capture framework that identifies our next big partners before they even find us. What You’ll Do
Architecture & Migration:
Lead a ground‑up rebuild of our MarTech stack (CRM, Marketing Automation, and Enrichment layers). Own the migration strategy, data mapping, and system integration to ensure infrastructure can support 10x scale without breaking. AI Orchestration:
Architect and deploy AI agents to handle top‑of‑funnel research, autonomously clean incoming lead data, and draft hyper‑personalized outbound snippets for the sales team, significantly reducing manual rep toil. Intent‑Capture Framework:
Design and manage our Early Warning System by aggregating first‑party web signals and third‑party intent data (e.g., 6sense, G2, Bombora). Build logic that converts anonymous spikes into actionable, prioritized account lists. ABM & Growth Engine:
Partner with Marketing and Sales to operationalize the Double Funnel. Build account‑to‑lead matching logic and automated plays that trigger when a target account moves from Awareness to Consideration. Lead Flow & Lifecycle Management:
Own the Traffic Control of our funnel. Optimize lead‑routing engine to ensure
RevOps Partnership:
Act as the connective tissue between Marketing and RevOps, ensuring data architecture aligns with Sales Cloud structures, preserving attribution. The Growth Lab:
Design, launch, and statistically analyze A/B and multivariate tests across our digital footprint. Own decisions on what stays and what gets cut. Full‑Funnel Visualization:
Build and maintain dashboards that track Pipeline Velocity, LTV/CAC ratios, and Account Engagement Scores. Provide leadership with actionable insights. Why You’ll Do It
We’re passionate about protecting the customers of the world’s largest digital companies. To do that, we need a digital nervous system as innovative as our product. You are not just maintaining a system; you will build the engine that helps Cover Genius identify, engage, and win the world’s biggest partnerships. To help us level up, you’ll ideally have:
Experience:
4–6 years in Marketing/Growth Operations within a high‑growth B2B SaaS environment. The Builder Track Record:
Proven experience building a MarTech stack from the ground up, specifically managing HubSpot and CMS platforms. ABM Mastery:
Hands‑on experience setting up and operating ABM platforms like 6sense or Demandbase. AI Fluency:
Practical experience building processes with AI agents or inbound optimization tools like Qualified. Data Mastery:
Proficiency with data visualization tools (Tableau, Looker, or similar) to build complex performance dashboards. To be successful, you’ll bring:
Analytical Rigor:
Bias for data‑backed decision‑making and love for A/B testing and optimization. Collaborative Spirit:
Ability to speak Sales and Product fluently, working cross‑functionally on GTM goals. Adaptability:
Thrive‑in‑chaos mindset; comfortable stripping a system down, rebuilding while scaling. Boldness:
Pursue next ways to use technology for competitive edge. Why Cover Genius?
Cover Genius cares about being the best in our industry and also about our team. We provide a flexible work environment with hybrid model, flexible PTO, stock options, and a culture that values giving back. Flexible work environment: hybrid schedule with home days Wednesday and Thursday, office Monday Tuesday and Friday. Flexible PTO. Employee stock options. Work with like‑minded people passionate about work and giving back. Social initiatives and CG Gives programs. * Cover Genius promotes diversity and inclusivity. We do not tolerate discrimination, demeaning treatment of anyone, or harassment due to race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status. By submitting your application, you acknowledge that we may collect, store and process your personal data for recruitment purposes. We may use AI to assist in sorting applications, but all final decisions are made by our hiring team and no candidate dispositions are automated. We will keep your information on file for three years from the date of your application. * The cash compensation range for this role is $125,000–$165,000.
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As the Marketing & Growth Operations Manager, you will be the architect of our next‑generation go‑to‑market engine. We are transitioning to a sophisticated ABM‑led powerhouse, and we need a visionary operator to lead a complete ground‑up rebuild of our MarTech stack. You will leverage AI agents to eliminate manual toil and build the intent‑capture framework that identifies our next big partners before they even find us. What You’ll Do
Architecture & Migration:
Lead a ground‑up rebuild of our MarTech stack (CRM, Marketing Automation, and Enrichment layers). Own the migration strategy, data mapping, and system integration to ensure infrastructure can support 10x scale without breaking. AI Orchestration:
Architect and deploy AI agents to handle top‑of‑funnel research, autonomously clean incoming lead data, and draft hyper‑personalized outbound snippets for the sales team, significantly reducing manual rep toil. Intent‑Capture Framework:
Design and manage our Early Warning System by aggregating first‑party web signals and third‑party intent data (e.g., 6sense, G2, Bombora). Build logic that converts anonymous spikes into actionable, prioritized account lists. ABM & Growth Engine:
Partner with Marketing and Sales to operationalize the Double Funnel. Build account‑to‑lead matching logic and automated plays that trigger when a target account moves from Awareness to Consideration. Lead Flow & Lifecycle Management:
Own the Traffic Control of our funnel. Optimize lead‑routing engine to ensure
RevOps Partnership:
Act as the connective tissue between Marketing and RevOps, ensuring data architecture aligns with Sales Cloud structures, preserving attribution. The Growth Lab:
Design, launch, and statistically analyze A/B and multivariate tests across our digital footprint. Own decisions on what stays and what gets cut. Full‑Funnel Visualization:
Build and maintain dashboards that track Pipeline Velocity, LTV/CAC ratios, and Account Engagement Scores. Provide leadership with actionable insights. Why You’ll Do It
We’re passionate about protecting the customers of the world’s largest digital companies. To do that, we need a digital nervous system as innovative as our product. You are not just maintaining a system; you will build the engine that helps Cover Genius identify, engage, and win the world’s biggest partnerships. To help us level up, you’ll ideally have:
Experience:
4–6 years in Marketing/Growth Operations within a high‑growth B2B SaaS environment. The Builder Track Record:
Proven experience building a MarTech stack from the ground up, specifically managing HubSpot and CMS platforms. ABM Mastery:
Hands‑on experience setting up and operating ABM platforms like 6sense or Demandbase. AI Fluency:
Practical experience building processes with AI agents or inbound optimization tools like Qualified. Data Mastery:
Proficiency with data visualization tools (Tableau, Looker, or similar) to build complex performance dashboards. To be successful, you’ll bring:
Analytical Rigor:
Bias for data‑backed decision‑making and love for A/B testing and optimization. Collaborative Spirit:
Ability to speak Sales and Product fluently, working cross‑functionally on GTM goals. Adaptability:
Thrive‑in‑chaos mindset; comfortable stripping a system down, rebuilding while scaling. Boldness:
Pursue next ways to use technology for competitive edge. Why Cover Genius?
Cover Genius cares about being the best in our industry and also about our team. We provide a flexible work environment with hybrid model, flexible PTO, stock options, and a culture that values giving back. Flexible work environment: hybrid schedule with home days Wednesday and Thursday, office Monday Tuesday and Friday. Flexible PTO. Employee stock options. Work with like‑minded people passionate about work and giving back. Social initiatives and CG Gives programs. * Cover Genius promotes diversity and inclusivity. We do not tolerate discrimination, demeaning treatment of anyone, or harassment due to race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status. By submitting your application, you acknowledge that we may collect, store and process your personal data for recruitment purposes. We may use AI to assist in sorting applications, but all final decisions are made by our hiring team and no candidate dispositions are automated. We will keep your information on file for three years from the date of your application. * The cash compensation range for this role is $125,000–$165,000.
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