Vice President, Retail Media
Kepler, baltimore, md, United States
Vice President, Retail Media
The Vice President (VP), Retail Media is a senior leader within the Strategy & Activation team responsible for leading and scaling Kepler’s retail media practice across a portfolio of enterprise clients. The role oversees high-performing teams and is accountable for client success and the continued evolution and growth of our retail media capabilities.
As a senior client and business leader, you serve as a trusted advisor to executive stakeholders, bringing a holistic view of the retail media landscape across platforms such as Amazon Ads, Walmart Connect, Target Roundel, Criteo, Instacart, and other emerging retail media networks. You drive the development of integrated, full-funnel retail media strategies that deliver measurable business outcomes at scale.
In this role you set the vision for retail media strategy and activation at Kepler, driving innovation, shaping best practices, and identifying new opportunities for growth. You partner cross‑functionally with senior leaders to ensure retail media is fully integrated into Kepler’s broader media and data offerings.
What You Will Do
- Serve as a senior strategic authority across retail media platforms, setting direction for planning, investment strategy, partner selection, campaign design, and measurement.
- Act as an executive point of contact for key client relationships, with accountability for performance, client satisfaction, and long‑term growth.
- Partner with senior client stakeholders to align retail media strategies with broader business objectives and drive transformational impact.
- Lead and mentor team leaders and cross‑functional teams, fostering a culture of excellence, accountability, and innovation.
- Oversee the execution of complex, multi‑platform retail media programs, ensuring consistency, quality, and scalability across engagements.
- Drive innovation across retail media offerings, including evaluation of emerging platforms, beta opportunities, and new capabilities.
- Establish and scale best practices, frameworks, and methodologies across the retail media function.
- Contribute to business development, including supporting new client acquisition and expanding existing partnerships.
- Build and strengthen strategic partnerships with key technology and platform providers.
- Collaborate with senior leadership to shape the long‑term vision and growth strategy for retail media at Kepler.
Desired Skills and Experience
- 12–15+ years of experience in retail media, e-commerce advertising, or performance marketing, with deep expertise across multiple retail media networks.
- Proven experience operating at a senior leadership level, with accountability for both client outcomes and business growth.
- Demonstrated ability to build and influence executive‑level client relationships within complex enterprise organizations.
- Strong understanding of the retail media ecosystem, including sponsored ads, DSP, and off‑site retail media strategies.
- Experience leading and scaling large, cross‑functional teams, with a track record of developing senior leaders.
- Track record of driving measurable business impact through data‑driven, full‑funnel media strategies.
- Strong analytical and strategic mindset, with the ability to translate data into actionable insights and executive‑level narratives.
- Experience with retail media platforms and tools such as Pacvue or Skai preferred.
- Innovative, forward-thinking leader comfortable navigating ambiguity and driving change.
- Hands‑on, solutions-oriented mindset with the ability to operate effectively in a fast‑paced, entrepreneurial environment.
Compensation
- Base Salary: $200,000 – $225,000
- Target Annualized Discretionary Bonus: 15 % ($30,000 – $33,750)
- Target Total Cash: $230,000 – $258,750
Benefits
- Healthcare/Dental/Vision
- Unlimited PTO
- 401(k) Contributions
- $75 / month Wellness Stipend
- $100 / month Mobile Phone Stipend
- $50 / month Internet Stipend
- $500 / year Annual Learning Stipend
- $2,000 / year Annual Tuition Stipend
- One-time $200 New Hire Home Office Equipment Stipend
- Parental Leave – 16 week primary caregiver / 6 week secondary caregiver leave
- Annual Work From Anywhere – 4 weeks per year