Penn State World Campus is seeking an experienced Assistant Director of B2B Marketing Strategy to lead strategic marketing initiatives supporting business-to-business (B2B) partnerships. This role is responsible for developing, executing, and optimizing integrated marketing strategies that drive enrollment growth, strengthen partner relationships, and support student success objectives.
Reporting to the Director for Channel Marketing and Business Development, the Assistant Director serves as the World Campus B2B Marketing Strategy Lead and a strategic partner to the B2B Business Development and Client Relations team. The role collaborates with stakeholders to gather input, align on priorities, co‑develop marketing and sales strategy, and support coordinated execution of marketing and sales initiatives. The Assistant Director provides strategic direction, support, and day‑to‑day guidance to marketing staff while collaborating closely with sales, finance, compliance, and leadership.
Penn State World Campus is one of the nation’s most respected providers of online higher education. We collaborate with Penn State’s academic units and colleges/campuses to offer more than 200 Penn State degrees and certificate programs online.
Key Responsibilities
Strategic Leadership & Execution
- Lead and support B2B marketing activities, providing clear direction on strategy, priorities, timelines, and deliverables.
- Oversee campaign and project planning and execution across multiple initiatives, ensuring alignment with enrollment goals.
- Foster a collaborative, inclusive team culture and support professional development.
B2B Marketing Strategy
- Develop and execute data‑driven B2B marketing strategies, plans and tactics.
- Support the launch and growth of new B2B marketing and sales initiatives.
- Support account penetration and partner engagement strategies.
Campaign Planning, Execution & Optimization
- Lead integrated marketing campaigns and initiatives across digital, print, email, public relations, and event‑based channels.
- Oversee creative development and messaging for recruitment, engagement, and B2B‑focused marketing initiatives.
- Measure campaign performance and optimize strategies based on market research, audience insights, industry trends, and competitive analysis.
- Analyze internal and external data to prioritize marketing and sales efforts and activities.
Budget & Resource Management
- Develop annual strategic and ad‑hoc tactical marketing plans.
- Manage and monitor an annual direct‑expense marketing budget.
- Ensure effective allocation of resources to maximize impact and ROI.
Cross‑Functional Collaboration
- Serve as a strategic marketing partner to internal stakeholders including B2B Business Development, Client Relations team, Creative Services, Content Strategy, Platform Strategy, Event Strategy, Media Strategy, Finance and others.
- Collaborate with internal and external partners to develop presentations, virtual and in‑person events, proposals, and marketing materials.
- Maintain consistent communication with internal and external partners, providing updates on project status and outcomes.
Vendor & Stakeholder Management
Manage relationships with vendors, university offices, and external partners to ensure high‑quality, timely delivery of marketing initiatives.
Position Scope & Impact
The Assistant Director plays a key role in scaling World Campus B2B marketing efforts by serving as a connector between marketing and B2B sales functions. This position helps shape standardized, collaborative marketing processes that support partner growth, strengthen internal alignment, and enhance the long‑term impact of the B2B channel.
Minimum Education, Work Experience & Required Certifications
Minimum requires a Bachelor’s Degree and either:
- 6+ years of relevant experience (if filled as Marketing Strategist – Senior Professional) or
- 3+ years of relevant experience (if filled as Marketing Strategist – Advanced Professional).
Required certifications: None.
Preferred Qualifications
- Demonstrated experience leading complex, integrated marketing initiatives
- Proven ability to manage budgets and multiple priorities simultaneously
- Strong leadership, communication, and stakeholder management skills
- Ability to work independently while collaborating across teams and functions
- Strong analytical, problem‑solving, and strategic thinking skills
- Experience in higher education marketing or sales and/or B2B marketing or sales
- Experience supporting lead generation or revenue‑based marketing goals
- Experience leading initiatives in collaboration with sales or business development teams
- Familiarity with working in large, complex organizations
- Prior supervisory or leadership experience (strongly preferred)
Background Checks & Clearances
Employment with the University will require successful completion of background check(s) in accordance with University policies.
Salary & Benefits
The salary range for this position is $61,800.00 - $102,300.00.
Benefits include comprehensive medical, dental, vision coverage, robust retirement plans, paid time off (holidays, vacation, sick time), and a 75% tuition discount for employees, spouses, and children.
EEO IS THE LAW
Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814‑865‑1473.
Penn State is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university’s teaching, research, and service mission.
#J-18808-Ljbffr