Overview
Penn State World Campus is seeking an experienced Assistant Director of B2B Marketing Strategy to lead strategic marketing initiatives supporting business-to-business partnerships. This role is responsible for developing, executing, and optimizing integrated marketing strategies that drive enrollment growth, strengthen partner relationships, and support student success objectives. Reporting to the Director for Channel Marketing and Business Development, the Assistant Director serves as the World Campus B2B Marketing Strategy Lead and a strategic partner to the B2B Business Development and Client Relations team. The role works closely with stakeholders to gather input, align priorities, co‑develop marketing and sales strategy, and support coordinated execution of marketing and sales initiatives. It provides strategic direction, support, and day‑to‑day guidance to marketing staff while collaborating with sales, finance, compliance, and leadership.
Strategic Leadership & Execution
- Lead and support B2B marketing activities, providing clear direction on strategy, priorities, timelines, and deliverables.
- Oversee campaign and project planning and execution across multiple initiatives, ensuring alignment with enrollment goals.
- Foster a collaborative, inclusive team culture and support professional development.
B2B Marketing Strategy
- Develop and execute data‑driven B2B marketing strategies, plans and tactics.
- Support the launch and growth of new B2B marketing and sales initiatives.
- Support account penetration and partner engagement strategies.
Campaign Planning, Execution & Optimization
- Lead integrated marketing campaigns and initiatives across digital, print, email, public relations, and event‑based channels.
- Oversee creative development and messaging for recruitment, engagement, and B2B-focused marketing initiatives.
- Measure campaign performance and optimize strategies based on market research, audience insights, industry trends, and competitive analysis.
- Analyze internal and external data to prioritize marketing and sales efforts and activities.
Budget & Resource Management
- Develop annual strategic and ad‑hoc tactical marketing plans.
- Manage and monitor an annual direct‑expense marketing budget.
- Ensure effective allocation of resources to maximize impact and ROI.
Cross‑Functional Collaboration
- Serve as a strategic marketing partner to internal stakeholders including B2B Business Development and Client Relations, Creative Services, Content Strategy, Platform Strategy, Event Strategy, Media Strategy, Finance and others.
- Collaborate with internal and external partners to develop presentations, virtual and in‑person events, proposals, and marketing materials.
- Maintain consistent communication with internal and external partners, providing updates on project status and outcomes.
Vendor & Stakeholder Management
Manage relationships with vendors, University offices, and external partners to ensure high‑quality, timely delivery of marketing initiatives.
Qualifications
Minimum Education, Work Experience & Required Certifications:
If filled as Marketing Strategist – Senior Professional:
– Bachelor’s Degree and 6+ years of relevant experience, or equivalent combination of education and experience; No required certifications.
If filled as Marketing Strategist – Advanced Professional:
– Bachelor’s Degree and 3+ years of relevant experience, or equivalent combination of education and experience; No required certifications.
- Demonstrated experience leading complex, integrated marketing initiatives.
- Proven ability to manage budgets and multiple priorities simultaneously.
- Strong leadership, communication, and stakeholder management skills.
- Ability to work independently while collaborating across teams and functions.
- Strong analytical, problem‑solving, and strategic thinking skills.
- Experience in higher education marketing or sales and/or B2B marketing or sales.
- Experience supporting lead generation or revenue‑based marketing goals.
- Experience leading initiatives in collaboration with sales or business development teams.
- Familiarity with working in large, complex organizations.
- Prior supervisory or leadership experience is strongly preferred.
Background Checks & Clearances
Employment with the University will require successful completion of background check(s) in accordance with University policies.
Visa
Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.
Salary & Benefits
The salary range for this position is $61,800.00 – $102,300.00. Penn State provides a competitive benefits package for full‑time employees, including comprehensive medical, dental, and vision coverage, robust retirement plans, substantial paid time off (holidays, vacation, and sick time), and a generous 75% tuition discount for employees and eligible spouses and children.
Equal Opportunity Employment
Penn State is an equal‑opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact .
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