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Content & Editorial Strategy Director

Priceline, Multiple locations

Pay: $160,000-$185,000/yr

Job type: Full Time


This role is eligible for our hybrid work model: 2 days in office.

Responsibilities

  • Own the Discovery Vision: Define and lead Priceline’s editorial strategy across brand, communications, and travel content with a focus on evolving user discovery behaviors.
  • Build the Roadmap: Establish a comprehensive editorial roadmap featuring high-impact content opportunities across the entire customer funnel.
  • Drive Search Optimization: Partner with SEO and Performance teams to optimize content for next-generation search engines, ensuring all assets are structured, authoritative, and meet the highest standards for platform surfacing.
  • Lead Content Production: Develop hero content and implement quality guidelines.
  • Architect Scalable Systems: Establish publishing workflows and collaborate with Product teams on templates, CMS capabilities, sitemap automation, and schema.
  • Measure Authority & Impact: Define and track success metrics, including topical coverage, platform visibility, and business impact, using performance data to refine the strategy.
  • Collaborate Cross‑Functionally: Align with CRM and lifecycle teams to extend editorial content across all relevant channels to drive deeper customer engagement.

Qualifications

  • 8–12+ years of experience in content or editorial roles, with proven experience scaling content for large consumer brands or marketplaces.
  • Deep understanding of SEO and emerging GEO/LLM dynamics.
  • Strong editorial judgment regarding quality and tone, paired with the data fluency needed to measure success in technical environments.
  • Comfortable operating in ambiguity and building new editorial functions from zero.
  • Ability to partner with Product on technical templates and with Performance teams on intent‑based topic strategy.
  • Bachelor’s degree holder.
  • People leader with hands‑on supervisory experience, including day‑to‑day oversight, coaching, feedback, and performance management for direct reports.
  • Demonstrated history of living the values important to Priceline: Customer, Innovation, Team, Accountability, and Trust.
  • High standards of ethics, honesty, transparency, and compliance.

The salary range for this position is $160,000–$185,000 USD.

Priceline is a proud equal opportunity employer and embraces and celebrates the unique lenses through which employees see the world. We’re committed to cultivating a culture where all employees have the freedom to bring their individual perspectives, life experiences, and passion to work.

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