Social Media Manager

Location: Remote, but strong preference for those local to Indianapolis, Indiana
Full-Time, W-2 Employee (MUST be authorized to work in the US).
Working hours required between 10-4pm ET, Monday-Friday, with remaining hours flexible so long as meetings are attended and deadlines are met.

Who We Are (and Why You’ll Want In)
FlyDog Digital is a strategic marketing agency built for multi-location wellness and hospitality brands in a growth stage. From branding to SEO to show-stopping websites, we help founder-led companies get clear, get seen, and get real results.

We don’t do fluff—and we don’t expect our team to either. Founded by Carly Kerndt, FlyDog is a high-performance, people-first workplace that values clarity, creative freedom, and honest collaboration. We’ve traded micromanagement for real trust, and corporate B.S. for transparency and flexibility. If you want to grow with a company that actually gives a damn about its people, you might be in the right place.

Why Work With Us?

You’ll be part of a thoughtful, high-performing crew that roots for each other’s success.

Your ideas won’t just be heard—they’ll be implemented.

Weekly team calls mix wins, check-ins, and reflections (yes, book club is mandatory and awesome).

We believe in boundaries, PTO, and people having full lives.

You’ll be given real ownership and real support—no babysitting, no silos, just shared accountability.

You’re the Right Fit If…

You can take high-level campaign direction and turn it into creative, strategic, and conversion-focused content.

You understand how social media supports the full customer journey—from awareness to conversion.

You’re equal parts creative and analytical—you can dream up ideas and measure what’s working.

You’re proactive, organized, and confident managing multiple client accounts at once.

You bring original ideas to the table—not just what everyone else is doing.

This Might Not Be For You If…

You rely heavily on trends without understanding strategy or business goals.

You’re more focused on aesthetics than performance.

You struggle to manage multiple deadlines or stay organized across accounts.

You need lots of direction when it comes to what to post.

You’re uncomfortable thinking critically about what’s working—and what’s not.

What You’ll Be Doing

Concept and pitch creative ideas that align with client goals and differentiate their brand

Build and execute content calendars that support awareness, engagement, and conversion

Create and schedule content across platforms, including feed posts, Reels, and Stories

Creative Development

Write captions that are clear, compelling, and aligned with brand voice

Design or coordinate visuals using Canva, CapCut, Adobe, or brand templates

Capture or curate photo and video content that feels native, engaging, and on-brand

Stay ahead of trends—but know when to follow them, evolve them, or ignore them

This is a hands-on creative role—you will be expected to concept, design, and edit content yourself, not just delegate or direct.

Account Management & Engagement

Manage day-to-day social media activity across multiple client accounts

Post content, engage with audiences, respond to comments and DMs in brand voice

Ensure consistency across all touchpoints and platforms

Performance & Optimization

Track key metrics and analyze performance across accounts

Collaborate with the Account Strategist to refine content and improve results

Continuously test, learn, and iterate based on data and audience behavior

Align organic content with paid strategies in collaboration with the Ads Manager

What You’ll Need
Required

3–5 years of experience managing social media accounts (agency experience preferred)

Strong understanding of how content drives business results—not just engagement

Proven ability to create content that supports brand growth, lead generation, or sales

Excellent copywriting skills and a strong sense of brand voice

Ability to independently create high-quality content assets, including: designing graphics in Canva (or similar tools), editing short-form video (Reels/TikTok) natively in-app or using tools like CapCut, and selecting hooks, audio, and pacing that align with platform best practices

Experience with content planning tools (Metricool, Later, Planoly, etc.) and analytics platforms

Ability to manage multiple clients, timelines, and priorities effectively

Bonus Points

Experience capturing and editing short-form video content

Familiarity with paid social and how organic and paid strategies work together

Experience working with founder-led brands in wellness or hospitality

Comfort working in a fast-paced, collaborative agency environment

Salary : $50,000–$65,000/year (depending on experience)

Benefits : Health, dental, and vision insurance.

Time Off : 2 weeks PTO, 10 holidays, 3 floating holidays, and your birthday off

Professional Development : A yearly professional development stipend

Remote Work : Flexible hours with results-first accountability

Culture : Transparent, collaborative, and growth-oriented

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