Digital Content Specialist

Do you want to join an organization that invests in you as a Digital Content Specialist? At South Texas Radiology Imaging Centers, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.

Job Summary and Qualifications
We are seeking a Digital Content Specialist who possesses the ability to think both creatively and analytically, with demonstrable creative writing and social media content skills.

The ideal candidate will possess the craft of developing content that not only engages and motivates our customers as they navigate through their healthcare digital journey, but also inspires and draws them to our Methodist Healthcare brand. In other words, you are the editor and creator who is responsible for writing, editing, proofreading and formulating content strategies to ensure customer engagement, brand consistency and a positive customer experience. Content is defined and covers multimedia channels such as blog posts, social media, search, images and videos that aid in fostering engagement online.

Minimum Education, Experience, Training, Required Knowledge, Skill, Abilities and Other Job-Related Characteristics

Education: Bachelor's Degree in Communications, Journalism, English, Marketing or related field

Experience:

2+ years minimum experience with content writing and development, or similar role in an agency

Experience with Adobe Creative Suite, or similar platform

Knowledgeable with Social platforms, SEO strategies, CMS and HTML

Experience with online reputation management

Employee completes initial and ongoing training and competencies as defined by service line, facility and department/unit which are specific to the needs of the patient population served (if applicable).

Essential Job Functions

Create, proofread and publish engaging content, as well as be responsible for the style and voice of all content – digital and traditional

Analyze and optimize content performance across all digital platforms

Optimize content according to SEO

Manage the posting, reviews and overall reputation management process across our social media channels

Understand legal, regulatory environment and experience within a highly controlled environment

Use content management systems to analyze website traffic and user engagement metrics

Manage content distribution to online channels and social media platforms to increase web traffic

Build a following on social media through rich content

Determine which stories make it into the publication line‑up, aligning with short‑term and long‑term marketing targets

Collaborate with marketing and design teams to plan and develop site content, style and layout

Additional Job Functions

Supports the mission and vision of the Methodist Healthcare System. Understands and is committed to helping the Methodist Healthcare System and its associated facilities achieve its goals.

Must learn and comply with System and facility safety policies and rules; must use appropriate safety equipment and procedures at all times; must immediately report all unsafe conditions to supervisors; must be familiar with all safety features of equipment, tools or materials encompassed by job duties; and must check with supervisors (prior to job performance) if there is a question as to the safe procedure to be used for any job function.

Adheres to the MHS Code of Conduct and demonstrates ethical behavior as expected by our patients, colleagues and the community. Understands the personal obligation to report any activity that appears to violate applicable laws, rules regulations or the Code of Conduct itself.

Completes other duties as assigned.

Benefits

Comprehensive benefits for medical, prescription drug, dental, vision, behavioral health and telemedicine services

Wellbeing support , including free counseling and referral services

Time away from work programs for paid time off, paid family leave, long‑ and short‑term disability coverage and leaves of absence

Savings and retirement resources , including a 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service), Employee Stock Purchase Plan, flexible spending accounts, preferred banking partnerships, retirement readiness tools, rollover support and financial wellbeing counseling

Education support through tuition assistance, student loan assistance, certification support, dependent scholarships and a partnership with Galen College of Nursing

Additional benefits for fertility and family building, adoption assistance, life insurance, supplemental health protection plans, auto and home insurance, legal counseling, identity theft protection and consumer discounts

Learn more about Employee Benefits: https://careers.hcahealthcare.com/pages/employee-benefits-and-rewards

We are a family of 270,000 dedicated professionals! Submit your resume today to join our community of caring!

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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