Social Media Intern

Position Summary The Social Media Intern is responsible for supporting The Rigby’s marketing efforts by creating and publishing engaging content across social platforms. This role focuses on promoting events, maintaining a consistent brand voice, and increasing overall visibility and engagement online. The intern will work closely with management and other team members to ensure social media reflects current happenings at The Rigby and aligns with overall business goals. Job Duties Create, schedule, and publish content on Instagram and Facebook Capture photo and video content for use in reels, stories, and posts Promote in-house events, specials, and private bookings Monitor and respond to comments, messages, and tags Ensure all content aligns with The Rigby’s brand tone and style Stay current on social media trends and recommend relevant ideas Collaborate with event and management staff to align content with the calendar Assist with influencer outreach and local cross-promotion when applicable Maintain an organized content folder and posting schedule Track post performance and note engagement trends Qualifications Currently pursuing a degree in Marketing, Communications, Journalism, Media Studies, Graphic Design, or a related field Familiarity with Instagram and Facebook, including stories, reels, and business features Strong writing and visual communication skills Basic design knowledge (Canva or similar platforms preferred) Understanding of current trends in short-form content and influencer culture Coursework in social media, marketing strategy, branding, or digital media is a plus Prior job or volunteer experience in marketing, hospitality, or event promotion is helpful but not required Must be organized, self-motivated, and able to meet deadlines without daily supervision Comfortable capturing photo and video content on a smartphone Knowledge, Skills & Abilities Knowledge Basic understanding of social media platforms and how they’re used for business Awareness of current trends, memes, and influencer content Understanding of hospitality, events, or nightlife culture is helpful Knowledge of brand voice and visual consistency in content Familiarity with digital content tools (e.g., Canva, CapCut, Meta Business Suite) Skills Strong written communication for captions and messaging Visual composition for photo and video content Time management and ability to meet posting deadlines Creativity in brainstorming, concepting, and executing content ideas Organization in managing multiple events and deadlines at once Abilities Work independently and manage tasks without constant oversight Adapt quickly to new platforms, tools, or trends Collaborate with managers and other interns in a team setting Capture quality content during live events or busy hours Represent the tone, culture, and energy of The Rigby through all content Physical Demands This role is primarily office and on-site event-based, with minimal physical requirements. Occasional walking may be required for capturing content or assisting with neighborhood marketing, such as posting flyers or promoting events locally. Must be comfortable using a smartphone to take photos or videos during events or while on-site. Equal Employment Opportunity Statement UW-Madison is an Equal Employment, Equal Access Employer committed to increasing the diversity of our workforce. Institutional Statement on Diversity Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals. The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background—people who as students, faculty, and staff serve Wisconsin and the world. For more information on diversity and inclusion on campus, please visit: https://diversity.wisc.edu #J-18808-Ljbffr