Paid Media Strategist
Digible, Inc, Englewood, CO, United States
Company Overview
Digible is a privately owned and operated digital marketing company founded in 2017 with a mission to bring cutting‑edge solutions to the multifamily industry. We offer a full suite of digital services, alongside Fiona, our predictive analytics platform—the first of its kind. At Digible, we take pride in our collaborative, transparent, and authentic culture. Since 2021, we’ve been recognized as a Top Workplace in Colorado and secured the #8 spot in the Best Places to Work Multifamily rankings. We believe diversity fuels innovation and strive to create an inclusive environment where everyone can bring their authentic selves to work.
Digible Core Values
Authenticity – The commitment to be steadfast and genuine with our actions and communication toward everyone we touch.
Curiosity – The belief that a deep and fundamental curiosity (the “why”) in our work is vital to company innovation and evolution.
Focus – The collective will to remain completely devoted and ultimately accountable to our deliverables.
Humility – The recognition and daily practice that “we” is always greater than “I”.
Happiness – The decision to prioritize passion and love for what we do above everything else.
The Role
The Paid Media Strategist serves as the primary steward of campaign performance across Digible’s Paid Media channels, managing a portfolio of client accounts while optimizing for efficiency, lead quality, and ROI. This role blends analytical insight with digital execution—driving measurable outcomes through ongoing optimization, testing, and collaboration with internal teams. Strategists act as both executors and consultants, owning their book of business, ensuring pacing and CPA goals are achieved, and continuously improving campaign structures and reporting accuracy.
You’ll love this job if you:
You naturally think “we” instead of “I”.
Have an insatiable appetite for learning and self‑improvement.
You are a self‑motivated, problem‑solver with high energy and enthusiasm.
Enjoy working as part of a team to take on and complete large projects.
You have an analytical mindset.
What you’ll do
Own, execute, and manage a book of business across all paid media channels, averaging 135–150 accounts per strategist.
Provide strategic recommendations across all paid campaigns to drive best‑in‑class performance (Cost per Acquisition – CPA) for multifamily campaigns.
Own testing within your portfolio—propose, implement, and document experiments aligned to department OKRs; publish clear learnings and recommend next actions.
Conduct biweekly performance analysis across Search and Social campaigns, follow through with account optimizations, and provide detailed, clear notes for Account Managers.
Implement large‑scale changes to your book of business based on client requests and changing needs in the digital marketing space, such as ad‑hoc data analysis, GA4 implementation, and paid search restructuring.
Actively contribute in department and team meetings by staying attuned to key trends in digital marketing and the multifamily space; come prepared and engaged with a solutions‑oriented mindset for team brainstorms and collaboration sessions.
Stay up‑to‑date with trends, best practices, and platform algorithm changes across both the multifamily and digital marketing industry.
Monitor and analyze trends in clients’ KPIs.
Work with others in the Paid Media team and other departments to execute on company initiatives and goals.
How success will be measured
CPA Error Rate: Paid Search Task Efficiency ≥95%
Optimization Notes Efficiency ≥95%
Pacing: 98–102% (Search/Social/PMax)
Search & Social Pacing = 98–102%
What you should have
Bachelor’s degree in Business, Marketing, Advertising, or related field.
2+ years of experience in digital marketing; paid search experience required, paid social experience preferred.
Expertise in paid media platforms such as Google Ads, Meta Ads Manager, Google Tag Manager, and GA4.
Proven track record in operating with a high level of energy, commitment, and enthusiasm to take on a challenging role with cross‑functional team commitments.
Physical Requirements
Prolonged periods sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.
This role is open to candidates located within the United States.
Pay, perks, and more
Salary Range: $70,000 – $87,000
4‑Day Work Week (32 Hour Work Week)
WFA (Work From Anywhere)
Profit Sharing Bonus
We offer 3 weeks of PTO as well as Sick leave and Bereavement
We offer 11 paid holidays
401(k) + Match
75% employer‑paid health benefits (Medical, Dental, and Vision)
We offer $75/month reimbursement for Physical Wellness
We offer $75/month reimbursement for Mental Wellness
$1,000/year travel fund for employees who have been with Digible 3+ years
Dog‑Friendly Office
Paid Parental Leave
Monthly Social Events
Weekly Lunches and Snacks for in‑office employees
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Digible is a privately owned and operated digital marketing company founded in 2017 with a mission to bring cutting‑edge solutions to the multifamily industry. We offer a full suite of digital services, alongside Fiona, our predictive analytics platform—the first of its kind. At Digible, we take pride in our collaborative, transparent, and authentic culture. Since 2021, we’ve been recognized as a Top Workplace in Colorado and secured the #8 spot in the Best Places to Work Multifamily rankings. We believe diversity fuels innovation and strive to create an inclusive environment where everyone can bring their authentic selves to work.
Digible Core Values
Authenticity – The commitment to be steadfast and genuine with our actions and communication toward everyone we touch.
Curiosity – The belief that a deep and fundamental curiosity (the “why”) in our work is vital to company innovation and evolution.
Focus – The collective will to remain completely devoted and ultimately accountable to our deliverables.
Humility – The recognition and daily practice that “we” is always greater than “I”.
Happiness – The decision to prioritize passion and love for what we do above everything else.
The Role
The Paid Media Strategist serves as the primary steward of campaign performance across Digible’s Paid Media channels, managing a portfolio of client accounts while optimizing for efficiency, lead quality, and ROI. This role blends analytical insight with digital execution—driving measurable outcomes through ongoing optimization, testing, and collaboration with internal teams. Strategists act as both executors and consultants, owning their book of business, ensuring pacing and CPA goals are achieved, and continuously improving campaign structures and reporting accuracy.
You’ll love this job if you:
You naturally think “we” instead of “I”.
Have an insatiable appetite for learning and self‑improvement.
You are a self‑motivated, problem‑solver with high energy and enthusiasm.
Enjoy working as part of a team to take on and complete large projects.
You have an analytical mindset.
What you’ll do
Own, execute, and manage a book of business across all paid media channels, averaging 135–150 accounts per strategist.
Provide strategic recommendations across all paid campaigns to drive best‑in‑class performance (Cost per Acquisition – CPA) for multifamily campaigns.
Own testing within your portfolio—propose, implement, and document experiments aligned to department OKRs; publish clear learnings and recommend next actions.
Conduct biweekly performance analysis across Search and Social campaigns, follow through with account optimizations, and provide detailed, clear notes for Account Managers.
Implement large‑scale changes to your book of business based on client requests and changing needs in the digital marketing space, such as ad‑hoc data analysis, GA4 implementation, and paid search restructuring.
Actively contribute in department and team meetings by staying attuned to key trends in digital marketing and the multifamily space; come prepared and engaged with a solutions‑oriented mindset for team brainstorms and collaboration sessions.
Stay up‑to‑date with trends, best practices, and platform algorithm changes across both the multifamily and digital marketing industry.
Monitor and analyze trends in clients’ KPIs.
Work with others in the Paid Media team and other departments to execute on company initiatives and goals.
How success will be measured
CPA Error Rate: Paid Search Task Efficiency ≥95%
Optimization Notes Efficiency ≥95%
Pacing: 98–102% (Search/Social/PMax)
Search & Social Pacing = 98–102%
What you should have
Bachelor’s degree in Business, Marketing, Advertising, or related field.
2+ years of experience in digital marketing; paid search experience required, paid social experience preferred.
Expertise in paid media platforms such as Google Ads, Meta Ads Manager, Google Tag Manager, and GA4.
Proven track record in operating with a high level of energy, commitment, and enthusiasm to take on a challenging role with cross‑functional team commitments.
Physical Requirements
Prolonged periods sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.
This role is open to candidates located within the United States.
Pay, perks, and more
Salary Range: $70,000 – $87,000
4‑Day Work Week (32 Hour Work Week)
WFA (Work From Anywhere)
Profit Sharing Bonus
We offer 3 weeks of PTO as well as Sick leave and Bereavement
We offer 11 paid holidays
401(k) + Match
75% employer‑paid health benefits (Medical, Dental, and Vision)
We offer $75/month reimbursement for Physical Wellness
We offer $75/month reimbursement for Mental Wellness
$1,000/year travel fund for employees who have been with Digible 3+ years
Dog‑Friendly Office
Paid Parental Leave
Monthly Social Events
Weekly Lunches and Snacks for in‑office employees
#J-18808-Ljbffr