Senior Product Marketing Manager

Product Marketing Manager – Patient Experience We’re growing fast and are looking for a Product Marketing Manager – Patient Experience to define how our products and features come to life for patients—from first interaction to long-term engagement. This role ensures that Oviva’s products and features are strategically positioned throughout the patient journey, specifically focusing on onboarding, retention, and represcription. The role builds Oviva’s expertise in patient‑facing communications, ensuring that positioning and messaging are consistently applied and adapted across different markets and medical pathways. By bridging the gap between Product, Clinical, and Patient‑facing teams, you will translate technical features into narratives that drive long‑term engagement and health outcomes. Qualifications Solid experience in Product Marketing, specifically managing feature rollouts, onboarding, and lifecycle communication. Proven experience with multi‑persona or multi‑use platforms and complex product lines. Ability to craft behaviourally informed patient‑facing narratives and translate complex clinical topics into clear narratives. Track record of working cross‑functionally with Design, Research, and Technical teams. Proficient in interpreting user research and data to inform messaging and continuous improvement. Fluent in spoken and written German and English (C1/C2 level). Responsibilities Messaging & Positioning: Own messaging, positioning, and visuals for onboarding and in‑product communications to ensure patients understand product value. Feature Rollouts: Lead rollout efforts for new features and pathways, aligning communication strategies with clinical intent and local market requirements. Audience Research: Conduct research to understand the motivations of active and inactive patients, translating these insights into actionable input for Product teams. Internal Enablement: Provide talk tracks, FAQs, and feature overviews to help Support, Success, and Coaching teams communicate new features to patients and doctors. Lifecycle Optimization: Work with Data teams to monitor the impact of communications on retention and use these insights for iterative improvements. Clinical Alignment: Partner with Clinical teams to ensure all messaging reflects medical accuracy and evidence‑based best practices. #J-18808-Ljbffr