Senior Vice President, Commerce Media Strategy

Overview

We seek a dynamic SVP and experienced leader to drive client business success and lead our agency team. This role involves cultivating strong retail partner relationships, developing impactful go‑to‑market strategies, mentoring a high‑performing team, and ensuring operational excellence. This is a unique opportunity for a seasoned eCommerce expert to deliver exceptional results for a globally recognized brand.

Responsibilities

• Key lead for client conversations, act as bridge between media and shopper team for streamlining omni‑channel strategies with key retail partners.
• Interpret client needs and develop strategic solutions that address the needs and goals for their business.
• Partner closely with Search and Precision counterparts to ensure commerce plans fit within overall go‑to‑market approach.
• Support JBP negotiations annually.
• Partner with IAT agency leads across National Media, Creative, Technology, and Strategy to deliver connected commerce plans to the client.
• Serve as primary day‑to‑day liaison between Zenith and client.
• Direct the development, presentation and maintenance of commerce media plans, including objectives, strategic initiatives, updates and point‑of‑views (POVs) on proposals.
• Provide direction to buyers and planners in a timely and accurate manner; ensure all buys and executions of media plans adhere to agreed‑upon planning strategies and are properly communicated to client.
• Ensure a robust training program for all members of the team is in place.
• Anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly.
• Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills.
• Excellent leadership ability to drive team to deliver results.

Management Skills

• Fiscal Accountability: Oversees financial performance across clients by expanding relationships with current clients, identifying upsell opportunities, and taking a leading role in new business activity.
• Cross‑Department Coordination: Leads cross‑functional collaboration with other departments to ensure integrated solutions, aligning strategies across teams to deliver cohesive and impactful results for clients.
• Strategy & Innovation: Leads the execution of strategies within the commerce media team, ensuring alignment with broader business goals and driving innovation in line with the agency's vision.
• Client & Market Representation: Acts as a senior representative of the commerce media team, maintaining relationships with key clients and representing the agency at industry events and high‑profile client meetings.
• Team Leadership: Mentors Vice Presidents and senior leaders, fostering a culture of collaboration and continuous improvement, driving leadership development and succession planning within the department.
• Organizational Leadership: Leads department‑wide initiatives focused on improving operational excellence, talent development, and growth, ensuring the team is well positioned to deliver results.

Qualifications

• Bachelor’s degree, concentration in business, marketing, or advertising preferred but not required.
• 12+ years of account management experience in ecommerce/retail media; 10+ years within commerce strategy, agency experience highly preferred.
• 8+ years of demonstrated success in leading and developing high‑performing teams, fostering innovation and collaboration.
• Demonstrated executive presence with exceptional communication and presentation skills, able to influence senior stakeholders and serve as a credible external representative of the agency.
• Deep expertise across channels, buying platforms, and evolving commerce and media products, supported by prior hands‑on media buying experience and platform‑level execution.
• Extensive experience managing large‑scale teams in the digital environment, with a clear understanding of media planning and buying processes.
• Demonstrated problem solving, organization, and project management skills.
• Strong financial acumen, with experience in driving revenue growth and managing budgets.
• Experience working within the Home & Garden category, an added plus.
• Strong comfort with key retail media technologies such as automation tools (pacvue, skai, etc.), buying platforms such as Amazon and Walmart Search and DSP, and measurement partners.

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401(k), as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation

Compensation Range: $180,000 - $238,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401(k), and paid time off. The Company anticipates the application deadline for this job posting will be 5/20/2026.

EEO and Accommodation

If you require accommodation or assistance with the application or onboarding process specifically, please contact

All your information will be kept confidential according to EEO guidelines.

Veterans

Veterans Encouraged to Apply.

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