Senior Vice President, Commerce Media Strategy

Job Description
We seek a dynamic SVP and experienced leader to drive client business success and lead our agency team. This role involves cultivating strong retail partner relationships, developing impactful go-to-market strategies, mentoring a high‑performing team, and ensuring operational excellence. This is a unique opportunity for a seasoned eCommerce expert to deliver exceptional results for a globally recognized brand.

Responsibilities

Key lead for client conversations, acting as bridge between media and shopper team for streamlining omni‑channel strategies with key retail partners

Interpret client needs, and develop strategic solutions that address the needs and goals for their business

Partner closely with Search and Precision counterparts to ensure commerce plans fit within overall go‑to‑market approach

Support JBP negotiations annually

Partner with IAT agency leads across National Media, Creative, Technology, and Strategy to deliver connected commerce plans to the client

Serve as primary day‑to‑day liaison between Zenith and client

Direct the development, presentation and maintenance of commerce media plans, including objectives, strategic initiatives, updates and POVs on proposals

Provide direction to buyers and planners in a timely and accurate manner, ensuring all buys and executions of media plans adhere to agreed‑upon planning strategies and are properly communicated to client

Ensure a robust training program for all members of the team is in place

Anticipate and quickly assess constantly changing client needs and adapt resources and strategies accordingly

Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills

Excellent leadership ability to drive team to deliver results

Management Skills

Fiscal Accountability: Oversees financial performance across clients by expanding relationships with current clients, identifying upsell opportunities, and taking a leading role in new business activity

Cross‑Department Coordination: Leads cross‑functional collaboration with other departments to ensure integrated solutions, aligning strategies across teams to deliver cohesive and impactful results for clients

Strategy & Innovation: Leads the execution of strategies within the commerce media team, ensuring alignment with broader business goals and driving innovation in line with the agency's vision

Client & Market Representation: Acts as a senior representative of the commerce media team, maintaining relationships with key clients and representing the agency at industry events and high‑profile client meetings

Team Leadership: Mentors Vice Presidents and senior leaders, fostering a culture of collaboration and continuous improvement, driving leadership development and succession planning within the department

Organizational Leadership: Leads department‑wide initiatives focused on improving operational excellence, talent development, and growth, ensuring the team is well‑positioned to deliver results

Qualifications

Bachelor’s degree, concentration in business, marketing, or advertising preferred but not required

12+ years of account management experience in ecommerce/retail media; 10+ years within commerce strategy, agency experience highly preferred

8+ years of demonstrated success in leading and developing high‑performing teams, fostering innovation and collaboration

Demonstrated executive presence with exceptional communication and presentation skills, able to influence senior stakeholders and serve as a credible external representative of the agency

Deep expertise across channels, buying platforms, and evolving commerce and media products, supported by prior hands‑on media buying experience and platform‑level execution

Extensive experience managing large‑scale teams in the digital environment, with a clear understanding of media planning and buying processes

Demonstrated problem solving, organization, and project management skills

Strong financial acumen, with experience in driving revenue growth and managing budgets

Experience working within the Home & Garden category, an added plus

Strong comfort with key retail media technologies such as automation tools (pacvue, skai, etc.), buying platforms such as Amazon and Walmart Search and DSP, and measurement partners

Benefits and Compensation
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: $180,000 - $250,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

All your information will be kept confidential according to EEO guidelines.

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