Associate Director, Thought Leader Liaison - Southeast/South Atlantic/LA
PharmaEssentia U.S.A., Atlanta, GA, United States
Position Overview
The Thought Leader Liaison (TLL) is responsible for identifying, cultivating, and managing relationships with key HCP partners and influential individuals within Hematology/Oncology. Primary duties include researching potential KOLs in both academic and community settings, developing engagement strategies, negotiating partnership terms, tracking campaign performance, and maintaining ongoing communication with key influencers.
Key Responsibilities
KOL Identification and Recruitment
Contribute to the development of engagement strategy for the assigned region and execute to optimize results.
Research and identify relevant Key Opinion Leaders based on audience reach, credibility, and alignment with brand values.
Conduct thorough evaluations to ensure KOL suitability for collaborations.
Initiate contact with potential KOLs and pitch partnership opportunities.
Relationship Building and Management
Establish strong, authentic relationships with KOLs through regular communication and engagement.
Understand KOL needs, interests, and audience demographics to tailor collaboration strategies.
Provide KOLs with necessary information, demo samples, or materials to facilitate effective content evaluation and/or creation.
Collaborate with Sales to fortify HCP relationships with PharmaEssentia.
Commercial Insight Gathering
Lead one-on-one engagements, small group meetings, national and regional advisory boards, and steering committees to gather actionable information.
Monitor competitive landscape, treatment protocols, and market trends, report findings and provide actionable recommendations.
Collaboration Across Marketing Team
Support and manage commercial advisory boards and steering committees.
Develop targeted P2P marketing material aligned with brand objectives.
Review P2P content to ensure alignment with brand guidelines and messaging.
Provide input for Speaker Bureau development, training, etc.
Lead KOL engagement at key congress meetings.
Manage KOLs for internal meetings and external events.
Performance Measurement and Reporting
Track key performance indicators such as reach, engagement, conversions, and brand mentions across P2P campaigns.
Monitor campaign progress and adjust as needed to optimize results.
Analyze campaign data to identify successes and areas for improvement, generating comprehensive reports for stakeholders.
Required Qualifications and Experience
BS/BA or equivalent, preferably in Marketing, Science, Business Administration, or related field; MBA or advanced degree preferred.
Minimum 8+ years of pharmaceutical sales and/or marketing experience.
Hematology/Oncology experience required.
Strong scientific and business acumen with the ability to leverage industry knowledge for long‑term customer benefits.
Excellent communication and interpersonal skills to build relationships with KOLs.
Analytical skills to evaluate campaign performance and identify trends.
Creative thinking to develop engaging P2P collaboration concepts.
Knowledge of industry trends and target audience demographics.
Team player with the ability to work independently and influence across teams.
Self‑starter who takes initiative and thrives in a fast‑paced, multi‑demand environment.
Strong strategic, tactical planning, project management, communication, and organization skills.
Understanding of compliance environment for pharmaceutical promotions.
Flexibility to travel 50‑70% of the time, including occasional evenings and weekends.
The role requires the candidate to live near a major airport.
The expected base salary range for this position is $185,000 to $215,000, with additional short‑term and long‑term incentive opportunities. Benefits include a competitive package as outlined below.
Benefits of working with our team
Comprehensive medical coverage
Dental and vision coverage
Generous paid time‑off
401(k) retirement plan with competitive company match
Medical & dependent care flexible spending account
Monthly cell phone reimbursement
Employee assistance program
EEO Statement:
At PharmaEssentia USA, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, pregnancy (including childbirth and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law. PharmaEssentia USA believes that diversity and inclusion among our team are critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
PharmaEssentia does not accept unsolicited agency resumes. Staffing agencies should not send resumes to our HR team or to any PharmaEssentia employees. PharmaEssentia is not responsible for any fees related to unsolicited resumes from staffing agencies.
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Key Responsibilities
KOL Identification and Recruitment
Contribute to the development of engagement strategy for the assigned region and execute to optimize results.
Research and identify relevant Key Opinion Leaders based on audience reach, credibility, and alignment with brand values.
Conduct thorough evaluations to ensure KOL suitability for collaborations.
Initiate contact with potential KOLs and pitch partnership opportunities.
Relationship Building and Management
Establish strong, authentic relationships with KOLs through regular communication and engagement.
Understand KOL needs, interests, and audience demographics to tailor collaboration strategies.
Provide KOLs with necessary information, demo samples, or materials to facilitate effective content evaluation and/or creation.
Collaborate with Sales to fortify HCP relationships with PharmaEssentia.
Commercial Insight Gathering
Lead one-on-one engagements, small group meetings, national and regional advisory boards, and steering committees to gather actionable information.
Monitor competitive landscape, treatment protocols, and market trends, report findings and provide actionable recommendations.
Collaboration Across Marketing Team
Support and manage commercial advisory boards and steering committees.
Develop targeted P2P marketing material aligned with brand objectives.
Review P2P content to ensure alignment with brand guidelines and messaging.
Provide input for Speaker Bureau development, training, etc.
Lead KOL engagement at key congress meetings.
Manage KOLs for internal meetings and external events.
Performance Measurement and Reporting
Track key performance indicators such as reach, engagement, conversions, and brand mentions across P2P campaigns.
Monitor campaign progress and adjust as needed to optimize results.
Analyze campaign data to identify successes and areas for improvement, generating comprehensive reports for stakeholders.
Required Qualifications and Experience
BS/BA or equivalent, preferably in Marketing, Science, Business Administration, or related field; MBA or advanced degree preferred.
Minimum 8+ years of pharmaceutical sales and/or marketing experience.
Hematology/Oncology experience required.
Strong scientific and business acumen with the ability to leverage industry knowledge for long‑term customer benefits.
Excellent communication and interpersonal skills to build relationships with KOLs.
Analytical skills to evaluate campaign performance and identify trends.
Creative thinking to develop engaging P2P collaboration concepts.
Knowledge of industry trends and target audience demographics.
Team player with the ability to work independently and influence across teams.
Self‑starter who takes initiative and thrives in a fast‑paced, multi‑demand environment.
Strong strategic, tactical planning, project management, communication, and organization skills.
Understanding of compliance environment for pharmaceutical promotions.
Flexibility to travel 50‑70% of the time, including occasional evenings and weekends.
The role requires the candidate to live near a major airport.
The expected base salary range for this position is $185,000 to $215,000, with additional short‑term and long‑term incentive opportunities. Benefits include a competitive package as outlined below.
Benefits of working with our team
Comprehensive medical coverage
Dental and vision coverage
Generous paid time‑off
401(k) retirement plan with competitive company match
Medical & dependent care flexible spending account
Monthly cell phone reimbursement
Employee assistance program
EEO Statement:
At PharmaEssentia USA, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, pregnancy (including childbirth and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law. PharmaEssentia USA believes that diversity and inclusion among our team are critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
PharmaEssentia does not accept unsolicited agency resumes. Staffing agencies should not send resumes to our HR team or to any PharmaEssentia employees. PharmaEssentia is not responsible for any fees related to unsolicited resumes from staffing agencies.
#J-18808-Ljbffr