Product Marketing Manager
GC, San Mateo, CA, United States
Location
We are hiring for this role to be based in the United States or Canada. This is a remote role unless you fall within the following parameters. If you live within approximately 50 miles of our San Mateo, CA or Provo, UT office, the position follows a hybrid schedule with in-office days on Mondays, Wednesdays, and Fridays.
About the Role GC AI is expanding quickly across new workflows, product tiers, and customer segments. We need a Product Marketing Manager who can help translate our rapidly moving product into clear, differentiated market stories, and make sure customers, prospects, and internal teams understand the value.
You’ll support the Head of Product Marketing in shaping positioning, running launches, building enablement, and surfacing customer insight that influences roadmap direction. You’ll work across Product, Sales, Customer Success, RevOps, Content, and Growth to ensure GC AI shows up with clarity and credibility in every part of our go-to-market motion.
This is a hands‑on role. You’ll own real deliverables, talk to real customers, and help define how in‑house teams experience Legal AI.
What You’ll Do Launch new products and features
Run launch execution from messaging to GTM readiness
Build segment‑specific value props for Individual, Team, and Enterprise
Drive in‑product messaging and education in partnership with Product
Support positioning and narrative
Translate complex legal + AI capabilities into simple, accurate messaging
Contribute to narrative frameworks, differentiators, and workflow stories
Keep messaging consistent across website, sales materials, and product surfaces
Strengthen pricing, packaging, segmentation, and ICP clarity
Partner with the Head of PMM on ICP refinement, personas, and tier definitions
Support pricing and packaging research with customer interviews and usage insight
Assist with competitive and market analysis that informs monetization
Build Sales & CS enablement
Create talk tracks, competitive briefs, use‑case guides, and objection handling
Deliver training sessions and ensure teams understand new features, use cases, and segments
Maintain up‑to‑date enablement materials mapped to each tier
Drive customer and competitive intelligence
Conduct customer interviews to understand workflows, adoption patterns, and pain points
Run win/loss analysis and distill insights into actionable recommendations
Maintain competitive landscapes and update positioning as the market shifts
Support adoption and expansion
Partner with Lifecycle and CS on activation messaging, in-product nudges, and customer education
Identify workflow‑level adoption gaps and propose GTM or product fixes
Build customer stories, case studies, ROI examples, and proof content
Support analyst relations and category presence
Assist with briefing materials for Gartner, Forrester, IDC, and G2
Maintain category and analyst‑ready messaging
Help ensure GC AI shows up in the right research reports and market guides
Create assets across the funnel
Top‑of‑funnel educational content
Mid‑funnel case studies and comparisons
Bottom‑funnel ROI proof, competitive positioning, demos, and one‑pagers
Report and iterate
Track performance of launches, pricing tests, enablement content, and messaging updates
Provide insights that improve conversion, adoption, and expansion
Continuously refine messaging and GTM based on data and customer signal
What You’ve Done
5‑7 years of B2B product marketing experience with clear results
Experience marketing technical or AI‑driven products; legal or regulated audiences a plus
Ability to simplify complex workflows and technical concepts without losing accuracy
Strong writing, editing, and storytelling skills
Experience building enablement and content assets from scratch
Strong project management and cross‑functional partnership skills
Data‑aware; comfortable using usage data, funnel metrics, and competitive insight
Comfortable operating in a fast‑moving, high‑growth environment
High ownership, strong follow‑through, low ego
#J-18808-Ljbffr
About the Role GC AI is expanding quickly across new workflows, product tiers, and customer segments. We need a Product Marketing Manager who can help translate our rapidly moving product into clear, differentiated market stories, and make sure customers, prospects, and internal teams understand the value.
You’ll support the Head of Product Marketing in shaping positioning, running launches, building enablement, and surfacing customer insight that influences roadmap direction. You’ll work across Product, Sales, Customer Success, RevOps, Content, and Growth to ensure GC AI shows up with clarity and credibility in every part of our go-to-market motion.
This is a hands‑on role. You’ll own real deliverables, talk to real customers, and help define how in‑house teams experience Legal AI.
What You’ll Do Launch new products and features
Run launch execution from messaging to GTM readiness
Build segment‑specific value props for Individual, Team, and Enterprise
Drive in‑product messaging and education in partnership with Product
Support positioning and narrative
Translate complex legal + AI capabilities into simple, accurate messaging
Contribute to narrative frameworks, differentiators, and workflow stories
Keep messaging consistent across website, sales materials, and product surfaces
Strengthen pricing, packaging, segmentation, and ICP clarity
Partner with the Head of PMM on ICP refinement, personas, and tier definitions
Support pricing and packaging research with customer interviews and usage insight
Assist with competitive and market analysis that informs monetization
Build Sales & CS enablement
Create talk tracks, competitive briefs, use‑case guides, and objection handling
Deliver training sessions and ensure teams understand new features, use cases, and segments
Maintain up‑to‑date enablement materials mapped to each tier
Drive customer and competitive intelligence
Conduct customer interviews to understand workflows, adoption patterns, and pain points
Run win/loss analysis and distill insights into actionable recommendations
Maintain competitive landscapes and update positioning as the market shifts
Support adoption and expansion
Partner with Lifecycle and CS on activation messaging, in-product nudges, and customer education
Identify workflow‑level adoption gaps and propose GTM or product fixes
Build customer stories, case studies, ROI examples, and proof content
Support analyst relations and category presence
Assist with briefing materials for Gartner, Forrester, IDC, and G2
Maintain category and analyst‑ready messaging
Help ensure GC AI shows up in the right research reports and market guides
Create assets across the funnel
Top‑of‑funnel educational content
Mid‑funnel case studies and comparisons
Bottom‑funnel ROI proof, competitive positioning, demos, and one‑pagers
Report and iterate
Track performance of launches, pricing tests, enablement content, and messaging updates
Provide insights that improve conversion, adoption, and expansion
Continuously refine messaging and GTM based on data and customer signal
What You’ve Done
5‑7 years of B2B product marketing experience with clear results
Experience marketing technical or AI‑driven products; legal or regulated audiences a plus
Ability to simplify complex workflows and technical concepts without losing accuracy
Strong writing, editing, and storytelling skills
Experience building enablement and content assets from scratch
Strong project management and cross‑functional partnership skills
Data‑aware; comfortable using usage data, funnel metrics, and competitive insight
Comfortable operating in a fast‑moving, high‑growth environment
High ownership, strong follow‑through, low ego
#J-18808-Ljbffr