Product Marketing Manager

Location We are hiring for this role to be based in the United States or Canada. This is a remote role unless you fall within the following parameters. If you live within approximately 50 miles of our San Mateo, CA or Provo, UT office, the position follows a hybrid schedule with in-office days on Mondays, Wednesdays, and Fridays. About the Role GC AI is expanding quickly across new workflows, product tiers, and customer segments. We need a Product Marketing Manager who can help translate our rapidly moving product into clear, differentiated market stories, and make sure customers, prospects, and internal teams understand the value. You’ll support the Head of Product Marketing in shaping positioning, running launches, building enablement, and surfacing customer insight that influences roadmap direction. You’ll work across Product, Sales, Customer Success, RevOps, Content, and Growth to ensure GC AI shows up with clarity and credibility in every part of our go-to-market motion. This is a hands‑on role. You’ll own real deliverables, talk to real customers, and help define how in‑house teams experience Legal AI. What You’ll Do Launch new products and features Run launch execution from messaging to GTM readiness Build segment‑specific value props for Individual, Team, and Enterprise Drive in‑product messaging and education in partnership with Product Support positioning and narrative Translate complex legal + AI capabilities into simple, accurate messaging Contribute to narrative frameworks, differentiators, and workflow stories Keep messaging consistent across website, sales materials, and product surfaces Strengthen pricing, packaging, segmentation, and ICP clarity Partner with the Head of PMM on ICP refinement, personas, and tier definitions Support pricing and packaging research with customer interviews and usage insight Assist with competitive and market analysis that informs monetization Build Sales & CS enablement Create talk tracks, competitive briefs, use‑case guides, and objection handling Deliver training sessions and ensure teams understand new features, use cases, and segments Maintain up‑to‑date enablement materials mapped to each tier Drive customer and competitive intelligence Conduct customer interviews to understand workflows, adoption patterns, and pain points Run win/loss analysis and distill insights into actionable recommendations Maintain competitive landscapes and update positioning as the market shifts Support adoption and expansion Partner with Lifecycle and CS on activation messaging, in-product nudges, and customer education Identify workflow‑level adoption gaps and propose GTM or product fixes Build customer stories, case studies, ROI examples, and proof content Support analyst relations and category presence Assist with briefing materials for Gartner, Forrester, IDC, and G2 Maintain category and analyst‑ready messaging Help ensure GC AI shows up in the right research reports and market guides Create assets across the funnel Top‑of‑funnel educational content Mid‑funnel case studies and comparisons Bottom‑funnel ROI proof, competitive positioning, demos, and one‑pagers Report and iterate Track performance of launches, pricing tests, enablement content, and messaging updates Provide insights that improve conversion, adoption, and expansion Continuously refine messaging and GTM based on data and customer signal What You’ve Done 5‑7 years of B2B product marketing experience with clear results Experience marketing technical or AI‑driven products; legal or regulated audiences a plus Ability to simplify complex workflows and technical concepts without losing accuracy Strong writing, editing, and storytelling skills Experience building enablement and content assets from scratch Strong project management and cross‑functional partnership skills Data‑aware; comfortable using usage data, funnel metrics, and competitive insight Comfortable operating in a fast‑moving, high‑growth environment High ownership, strong follow‑through, low ego #J-18808-Ljbffr