Product Management Specialist - CV Aftermarket
Dana Corp, Maumee, OH, United States
Dana is a global leader in the supply of highly engineered driveline, sealing, and thermal-management technologies that improve the efficiency and performance of vehicles with both conventional and alternative-energy powertrains. Serving two primary markets -- passenger vehicle and commercial truck -- Dana provides the world's original-equipment manufacturers and the aftermarket with local product and service support through a network of nearly 100 engineering, manufacturing, and distribution facilities.
Job Purpose The Product Manager is responsible for the end-to-end ownership of assigned Victor Reinz gasket product portfolios, including specific engine nameplates. This role develops and executes product strategies focused on expanding market coverage, increasing vehicle-in-operation (VIO) penetration, and delivering profitable growth across the aftermarket. This role offers the opportunity to directly shape Victor Reinz's aftermarket gasket portfolio by owning engine nameplate strategies from analysis through execution. The Product Manager will have meaningful influence on coverage expansion, portfolio performance, and long-term growth within a globally recognized brand.
Product Strategy & Portfolio Ownership
Own assigned engine nameplate portfolios, including coverage strategy, roadmap development, and lifecycle management
Develop and execute product line strategies aligned to growth, profitability, and market needs
Identify and prioritize coverage expansion opportunities using VIO analysis, market data, and competitive benchmarking
Lead trade-off decisions related to coverage depth, investment prioritization, and speed to market
New Product Development & Lifecycle Management
Lead new product introductions and line extensions from concept through launch
Manage product lifecycle actions including new part additions, supersessions, and obsolescence decisions
Partner with Engineering and Operations on sourcing and manufacturing feasibility
Analytics, Pricing & Business Planning
Develop business assessments, AOP forecasts, competitive analyses, and action plans
Own pricing strategies based on competitive position, channels, and margin objectives
Analyze product performance, coverage effectiveness, and VIO penetration trends
Data, Catalog & Systems Management
Ensure accurate product data across ERP, PIM, pricing, and catalog systems
Maintain lifecycle codes, popularity lists, and competitive cross-reference data
Support ACES / TecDoc Year-Make-Model data
Commercial & Customer Support
Support customer line reviews, assortment, and stocking strategies
Prepare sales training materials and technical product support content
Serve as product expert supporting sales, customer service, and field teams
Education and Qualifications
Bachelor's degree in Business, Engineering, or a related field preferred
Experience in aftermarket product management, category management, engineering, or related roles
Understanding of aftermarket dynamics and product lifecycle management
Willingness to travel up to 10% as required
Skills and Competencies
Coverage percentage versus VIO targets for assigned engine nameplates
Revenue growth and margin performance
Execution of new product introductions and portfolio expansion initiatives
Product data accuracy across internal and customer-facing systems
Proven product management experience with full portfolio ownership
Strong analytical and decision-making skills
Excellent communication, presentation, and organizational skills
Ability to independently lead cross-functional initiatives
Strong business acumen with pricing and forecasting experience
Proficiency in Microsoft Excel and PowerPoint; ERP/PIM experience preferred
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
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Job Purpose The Product Manager is responsible for the end-to-end ownership of assigned Victor Reinz gasket product portfolios, including specific engine nameplates. This role develops and executes product strategies focused on expanding market coverage, increasing vehicle-in-operation (VIO) penetration, and delivering profitable growth across the aftermarket. This role offers the opportunity to directly shape Victor Reinz's aftermarket gasket portfolio by owning engine nameplate strategies from analysis through execution. The Product Manager will have meaningful influence on coverage expansion, portfolio performance, and long-term growth within a globally recognized brand.
Product Strategy & Portfolio Ownership
Own assigned engine nameplate portfolios, including coverage strategy, roadmap development, and lifecycle management
Develop and execute product line strategies aligned to growth, profitability, and market needs
Identify and prioritize coverage expansion opportunities using VIO analysis, market data, and competitive benchmarking
Lead trade-off decisions related to coverage depth, investment prioritization, and speed to market
New Product Development & Lifecycle Management
Lead new product introductions and line extensions from concept through launch
Manage product lifecycle actions including new part additions, supersessions, and obsolescence decisions
Partner with Engineering and Operations on sourcing and manufacturing feasibility
Analytics, Pricing & Business Planning
Develop business assessments, AOP forecasts, competitive analyses, and action plans
Own pricing strategies based on competitive position, channels, and margin objectives
Analyze product performance, coverage effectiveness, and VIO penetration trends
Data, Catalog & Systems Management
Ensure accurate product data across ERP, PIM, pricing, and catalog systems
Maintain lifecycle codes, popularity lists, and competitive cross-reference data
Support ACES / TecDoc Year-Make-Model data
Commercial & Customer Support
Support customer line reviews, assortment, and stocking strategies
Prepare sales training materials and technical product support content
Serve as product expert supporting sales, customer service, and field teams
Education and Qualifications
Bachelor's degree in Business, Engineering, or a related field preferred
Experience in aftermarket product management, category management, engineering, or related roles
Understanding of aftermarket dynamics and product lifecycle management
Willingness to travel up to 10% as required
Skills and Competencies
Coverage percentage versus VIO targets for assigned engine nameplates
Revenue growth and margin performance
Execution of new product introductions and portfolio expansion initiatives
Product data accuracy across internal and customer-facing systems
Proven product management experience with full portfolio ownership
Strong analytical and decision-making skills
Excellent communication, presentation, and organizational skills
Ability to independently lead cross-functional initiatives
Strong business acumen with pricing and forecasting experience
Proficiency in Microsoft Excel and PowerPoint; ERP/PIM experience preferred
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
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