Sr. Marketing Operations Manager
AppFolio, Inc, Santa Barbara, CA, United States
Location
Santa Barbara, California Dallas, Texas San Diego, California Remote - San Francisco, CA Remote - Denver, CO Remote - Atlanta, GA Remote - Chicago, IL Remote - Washington DC, United States Responsibilities
Serve as the senior expert in Marketing Operations architecture, GTM systems strategy, and AI‑enabled process design. Design and evolve a scalable marketing and GTM systems ecosystem supporting acquisition, pipeline progression, customer growth, retention, and partner‑led motions. Assess current tools and processes to optimize, replace, sunset, or enhance systems in support of an AI‑forward go‑to‑market strategy. Identify and implement AI use cases that improve conversion, efficiency, personalization, visibility into closed‑won outcomes, and growth opportunities. Partner cross‑functionally to improve system connectivity, workflow standards, and reporting across demand generation, customer expansion, and partner programs. Evaluate current and emerging technologies, build business cases, and recommend improvements that enhance scalability, business impact, and operational resilience. Maintain and optimize core workflows in Marketing and Sales, including troubleshooting, change management, and ongoing performance improvement. Provide mentorship, documentation, and knowledge sharing to strengthen team capability and operational consistency. Qualifications
Proven experience in marketing technology architecture, lifecycle operations, lead management, data flow design, and cross‑functional systems optimization. Strong understanding of how AI can be applied to inbound conversion, lead qualification, workflow automation, engagement orchestration, revenue intelligence, and content operations. Experience with AI‑enabled and adjacent platforms would be highly desirable. Strong ability to create scalable processes, operational efficiency, and technical clarity across complex systems. Exceptional organizational skills and attention to detail with a high level of accuracy. Excellent written and verbal communication skills. Strong analytical, strategic thinking, and problem‑solving capabilities. Comfortable balancing innovation with operational rigor, governance, and measurable business outcomes. BS degree in IT, Computer Science, Business, Marketing, or equivalent working experience. Must Have
7+ years of related marketing operations experience helping manage, implement, configure, optimize, and scale multiple technical platforms in support of high‑level go‑to‑market strategies. Demonstrated ability to evaluate, implement, or operationalize AI‑enabled tools, workflows, or strategies within Marketing, Sales, Revenue Operations, or customer journey programs. Advanced and applied B2B experience supporting MAP (Marketo) and CRM (Salesforce) for enterprise organizations. Compensation
$152,000 - $190,000 [base pay]. Equal Opportunity Statement
At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.
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Santa Barbara, California Dallas, Texas San Diego, California Remote - San Francisco, CA Remote - Denver, CO Remote - Atlanta, GA Remote - Chicago, IL Remote - Washington DC, United States Responsibilities
Serve as the senior expert in Marketing Operations architecture, GTM systems strategy, and AI‑enabled process design. Design and evolve a scalable marketing and GTM systems ecosystem supporting acquisition, pipeline progression, customer growth, retention, and partner‑led motions. Assess current tools and processes to optimize, replace, sunset, or enhance systems in support of an AI‑forward go‑to‑market strategy. Identify and implement AI use cases that improve conversion, efficiency, personalization, visibility into closed‑won outcomes, and growth opportunities. Partner cross‑functionally to improve system connectivity, workflow standards, and reporting across demand generation, customer expansion, and partner programs. Evaluate current and emerging technologies, build business cases, and recommend improvements that enhance scalability, business impact, and operational resilience. Maintain and optimize core workflows in Marketing and Sales, including troubleshooting, change management, and ongoing performance improvement. Provide mentorship, documentation, and knowledge sharing to strengthen team capability and operational consistency. Qualifications
Proven experience in marketing technology architecture, lifecycle operations, lead management, data flow design, and cross‑functional systems optimization. Strong understanding of how AI can be applied to inbound conversion, lead qualification, workflow automation, engagement orchestration, revenue intelligence, and content operations. Experience with AI‑enabled and adjacent platforms would be highly desirable. Strong ability to create scalable processes, operational efficiency, and technical clarity across complex systems. Exceptional organizational skills and attention to detail with a high level of accuracy. Excellent written and verbal communication skills. Strong analytical, strategic thinking, and problem‑solving capabilities. Comfortable balancing innovation with operational rigor, governance, and measurable business outcomes. BS degree in IT, Computer Science, Business, Marketing, or equivalent working experience. Must Have
7+ years of related marketing operations experience helping manage, implement, configure, optimize, and scale multiple technical platforms in support of high‑level go‑to‑market strategies. Demonstrated ability to evaluate, implement, or operationalize AI‑enabled tools, workflows, or strategies within Marketing, Sales, Revenue Operations, or customer journey programs. Advanced and applied B2B experience supporting MAP (Marketo) and CRM (Salesforce) for enterprise organizations. Compensation
$152,000 - $190,000 [base pay]. Equal Opportunity Statement
At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.
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