Sr. Marketing Operations Manager
AppFolio, Chicago, IL, United States
The Sr. Marketing Operations Manager is a senior marketing technology, go-to-market systems, and AI architecture leader responsible for designing, optimizing, and scaling the infrastructure, workflows, and intelligence that power revenue growth. Rooted in Marketing Operations, this role leads and influences how go‑to‑market systems support new business acquisition, pipeline visibility, closed‑won insights, customer growth, and partner‑assisted motions across the revenue lifecycle. Reporting to the Sr. Director, Marketing Operations, this leader works closely with Marketing, Sales, Revenue Operations, IT, and Business Systems to execute technical and AI‑enabled strategies across the GTM lifecycle and translate business goals into scalable systems and measurable outcomes.
Responsibilities
Serve as the senior expert in Marketing Operations architecture, GTM systems strategy, and AI‑enabled process design.
Design and evolve a scalable marketing and GTM systems ecosystem supporting acquisition, pipeline progression, customer growth, retention, and partner‑led motions.
Assess current tools and processes to optimize, replace, sunset, or enhance systems in support of an AI‑forward go‑to‑market strategy.
Identify and implement AI use cases that improve conversion, efficiency, personalization, visibility into closed‑won outcomes, and growth opportunities.
Partner cross‑functionally to improve system connectivity, workflow standards, and reporting across demand generation, customer expansion, and partner programs.
Evaluate current and emerging technologies, build business cases, and recommend improvements that enhance scalability, business impact, and operational resilience.
Maintain and optimize core workflows in Marketing and Sales, including troubleshooting, change management, and ongoing performance improvement.
Provide mentorship, documentation, and knowledge sharing to strengthen team capability and operational consistency.
Qualifications
Proven experience in marketing technology architecture, lifecycle operations, lead management, data flow design, and cross‑functional systems optimization.
Strong understanding of how AI can be applied to inbound conversion, lead qualification, workflow automation, engagement orchestration, revenue intelligence, and content operations.
Experience with AI‑enabled and adjacent platforms would be highly desirable.
Strong ability to create scalable processes, operational efficiency, and technical clarity across complex systems.
Exceptional organizational skills and attention to detail with a high level of accuracy.
Excellent written and verbal communication skills.
Strong analytical, strategic thinking, and problem‑solving capabilities.
Comfortable balancing innovation with operational rigor, governance, and measurable business outcomes.
BS degree in IT, Computer Science, Business, Marketing, or equivalent working experience.
Must Have
7+ years of related marketing operations experience helping manage, implement, configure, optimize, and scale multiple technical platforms in support of high‑level go‑to‑market strategies.
Demonstrated ability to evaluate, implement, or operationalize AI‑enabled tools, workflows, or strategies within Marketing, Sales, Revenue Operations, or customer journey programs.
Advanced and applied B2B experience supporting MAP (Marketo) and CRM (Salesforce) for enterprise organizations.
Compensation & Benefits The compensation that we reasonably expect to pay for this role is: $152,000 - $190,000 [base pay]. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, and internal equity. Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type. Regular full‑time employees are eligible for benefits – see here.
Statement of Equal Opportunity
At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.
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Responsibilities
Serve as the senior expert in Marketing Operations architecture, GTM systems strategy, and AI‑enabled process design.
Design and evolve a scalable marketing and GTM systems ecosystem supporting acquisition, pipeline progression, customer growth, retention, and partner‑led motions.
Assess current tools and processes to optimize, replace, sunset, or enhance systems in support of an AI‑forward go‑to‑market strategy.
Identify and implement AI use cases that improve conversion, efficiency, personalization, visibility into closed‑won outcomes, and growth opportunities.
Partner cross‑functionally to improve system connectivity, workflow standards, and reporting across demand generation, customer expansion, and partner programs.
Evaluate current and emerging technologies, build business cases, and recommend improvements that enhance scalability, business impact, and operational resilience.
Maintain and optimize core workflows in Marketing and Sales, including troubleshooting, change management, and ongoing performance improvement.
Provide mentorship, documentation, and knowledge sharing to strengthen team capability and operational consistency.
Qualifications
Proven experience in marketing technology architecture, lifecycle operations, lead management, data flow design, and cross‑functional systems optimization.
Strong understanding of how AI can be applied to inbound conversion, lead qualification, workflow automation, engagement orchestration, revenue intelligence, and content operations.
Experience with AI‑enabled and adjacent platforms would be highly desirable.
Strong ability to create scalable processes, operational efficiency, and technical clarity across complex systems.
Exceptional organizational skills and attention to detail with a high level of accuracy.
Excellent written and verbal communication skills.
Strong analytical, strategic thinking, and problem‑solving capabilities.
Comfortable balancing innovation with operational rigor, governance, and measurable business outcomes.
BS degree in IT, Computer Science, Business, Marketing, or equivalent working experience.
Must Have
7+ years of related marketing operations experience helping manage, implement, configure, optimize, and scale multiple technical platforms in support of high‑level go‑to‑market strategies.
Demonstrated ability to evaluate, implement, or operationalize AI‑enabled tools, workflows, or strategies within Marketing, Sales, Revenue Operations, or customer journey programs.
Advanced and applied B2B experience supporting MAP (Marketo) and CRM (Salesforce) for enterprise organizations.
Compensation & Benefits The compensation that we reasonably expect to pay for this role is: $152,000 - $190,000 [base pay]. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, and internal equity. Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type. Regular full‑time employees are eligible for benefits – see here.
Statement of Equal Opportunity
At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.
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