Email Marketing Specialist

On-site, 5 days/week (non‑negotiable). Are you a marketer who cares about inbox placement rates as much as revenue impact? Do you get energized building segmentation logic that actually drives cross‑sell, renewals, and retention? Our client is a growing multi‑service organization investing heavily in its customer data infrastructure and marketing automation ecosystem — and we’re creating a net‑new role to own it.

Responsibilities

Own HubSpot CRM (end‑to‑end workflows, segmentation, lifecycle)

Own Redpoint CDP (launch + operationalization)

Own multi‑channel journey orchestration (email, SMS, direct mail)

Own deliverability, domain health & inbox performance

Own consent governance (GDPR, CCPA, CAN‑SPAM)

Own MarTech expansion as the stack evolves (CTM & beyond)

Serve as bridge between Marketing and IT/Data, translating business objectives into technical requirements and ensuring audience logic and measurement are clean, precise, and revenue‑aligned

Success Milestones

Full ownership of HubSpot & Redpoint within 90 days

Improved segmentation precision + individualized journeys

CDP fully launched and driving revenue use cases

Strong cross‑functional alignment between Marketing & Data

Sustained email health and compliance governance

Qualifications

5–8 years in marketing automation / CRM / CDP ownership

Deep hands‑on HubSpot experience

CDP experience (Redpoint strongly preferred)

Strong lifecycle and audience logic capabilities

Experience embedding compliance into workflows

Ability to translate marketing needs into technical specs

If you’ve ever said: “I don’t just run campaigns — I build the system that scales them,” this might be your role.

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